The Product Bistro
JUNE 23, 2016
An insight into why this works is the concept of “ Reference Price “ This is where the consumer has some institutional memory of what they have paid for a good in the past, and when shopping for similar goods, keeps that “reference” in mind. Why do manufacturers do this? First to 1.75 quarts, and now to 1.5
Roman Pichler
FEBRUARY 19, 2024
Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] I certainly don’t intend to make anyone feel bad.
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Pragmatic Marketing
NOVEMBER 25, 2018
Every product manager eventually gets an urgent customer reference request from a sales rep looking to help them win that key deal. But customer references don’t automatically lead to wins. The Reference Process From the Buyer's Perspective. References Are a Burden on Y our Customers.
Product Management University
APRIL 8, 2024
But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. To some product managers, market is synonymous with users. It runs the gamut.
Speaker: Jeremy Boudinet, Marketing Manager, Nextiva
Join Jeremy Boudinet, Marketing Manager of Nextiva, and learn the tools for getting that glowing review. The types of benefits your customers can give you - reviews, referrals, references, and how to activate them. The best customer experiences go beyond the sale. How to make your customer *want* to spread the word.
The Product Coalition
APRIL 8, 2024
Product management is an attractive career path, and getting into the field is harder than ever. Why is product management an attractive career? For starters, product Managers generally have attractive salaries. Built In lists the average Product Manager salary at $128,820. What does it take to be a good product manager?
Mind the Product
JANUARY 16, 2023
Reading is an essential occupation for any product manager who wants to keep learning and developing their skills and stay current. Although it’s a relatively young profession, product management has already spawned some pretty classic reference works.
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