Mixpanel

JUNE 10, 2020

On the NerdWallet team, we go beyond a binary “pass / fail” grade on demo days with Engineering, Product and Design. We also host voluntary “turkey” demos where members of our team can share experiments that failed and what they learned from them. These turkey demos have surfaced key learnings for our team. Boy, were we wrong.

User Testing 75

User Testing Product Research Weak Development Team Customer Feedback 75

ProductPlan

MARCH 1, 2023

Product Planning is researching, making decisions, and taking action to develop a successful product. Product management teams will have their cadence and frameworks for planning, but typically it consists of some version of annual combined with quarterly planning. What is Product Planning?

Research Software 52

Research Software Feedback Software Weak Development Team User Testing 52

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. This is the main focus of the article.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

The Product Bistro

JULY 12, 2016

An interesting role play, Steven lined up 6 victims willing participants, to represent the major functional groups in an organization, Product Management, Operations, Sales, Marketing, Customer Support, and Development, providing each of them a backstory to guide their motivation. The exercise was interesting.

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Weak Development Team KPI Construction User Testing 170

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users. What is a Product Marketer? How to decide.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Usersnap

MARCH 19, 2019

Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle. Do you consider customer feedback?

User Testing 76

User Testing Feedback Software Data Visualization Research Software 76

Userpilot

MARCH 18, 2022

It is how businesses let their target audience know who they are and what they can do and it refers to the words on your site, landing pages, as well as other marketing messages. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Usersnap

DECEMBER 19, 2023

TL;DR The article underscores the importance of 1 to 5 rating scale surveys & how it has helped me in my PM journey, exploring their simplicity, versatility, and impact on user-centric product development. A user might rate a product they purchased online with 1 (very poor) to 5 (excellent) stars.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

The Product Coalition

DECEMBER 11, 2023

In one of my early career roles, I was brought into the company as a development team leader with a very specific task they wanted me to lead. As a good product-leader-to-be (although I didn’t know it at the time), I asked them why did they want to do it, and then performed market research to understand the problem better.

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

Userpilot

JANUARY 10, 2024

User research methods for SaaS: Usability testing User testing User interviews Focus groups Session replays First click testing User feedback surveys Card sorting A/B testing Product analytics Heatmaps Userpilot can help you conduct user experience (UX) research and easily interpret the data. What is user research?

User Testing 105

User Testing Research Software Analytic Tools Feedback Software 105

Product Solving

JUNE 10, 2020

Join hundreds of other entrepreneurs, product managers, and developers in leveling up your product building skills. This isn’t a bad thing, you want everything about your product to be perfect. But perfectionist tendencies can get in the way of enabling your team to flourish. Bad product managers put out fires all day.

Weak Development Team 52

Weak Development Team White Paper Reporting Tools Vision 52

Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

bpma ProductHub

OCTOBER 16, 2016

For more than a decade people, departments and entire companies (including his own) have asked Paul Young, currently Vice President of Products at Pragmatic Marketing , to deliver successful and continuously improving products. Understanding your strategy and placement in your market is key.

Reporting Tools 150

Reporting Tools Research Software Analytic Tools User Testing 150

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. They help you decide what product or service to prioritize, streamline your advertising and marketing, and better connect leads with their goals and pain points.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Userpilot

OCTOBER 14, 2021

Also known as feature creep, feature fatigue, or feature overload – having too many features is something all teams must watch out for. Use a product problem template that can help your team identify opportunities. This allows the team to focus on the product strategy , rather than the output and the solution. Hypothesis.

User Testing 98

User Testing Product Research Customer Feedback Feedback Software 98

PMLesson's Ace the PM Interview

MARCH 1, 2020

Hi I'm Kevin Wei, a product manager (aka an offering manager -- I can get into that in a bit) on IBM's data + AI team. But instead of managing products we manage offerings, which are described as products or services designed for a market of users who will value the end-to-end experience. Tell us about yourself.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

The Product Coalition

OCTOBER 15, 2019

Are you willing to shape it and head straight to the development process? Many companies struggle to decide whether creating an MVP (minimum viable product ) or MMP (minimum marketable product) or any other type of a minimum product is the right way to start. It may be a one-page website or a Powerpoint presentation?—?test

User Testing 60

User Testing Product Research Feedback Software Customer Feedback 60

Userpilot

OCTOBER 14, 2021

Also known as feature creep, feature fatigue, or feature overload – having too many features is something all teams must watch out for. Use a product problem template that can help your team identify opportunities. This allows the team to focus on the product strategy , rather than the output and the solution. Hypothesis.

User Testing 72

User Testing Product Research Customer Feedback Feedback Software 72

Userzoom

DECEMBER 17, 2019

Some stakeholders need to see the effects on the team to really appreciate the value, which is where design sprints come into play. UX Researcher / Designer. When new to a project or team, conduct key stakeholder interviews. Another way is to get better value for stakeholders out of the user research that we do.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

The Product Coalition

JULY 10, 2019

In this article, we, at Knowledge Officer , have saved you research time and effort and prepared for you a list of the most beneficial courses that present great content that can help you start your journey towards becoming a successful PM. The course comes at a very suitable price compared to the knowledge you will gain.

Research Software 60

Research Software Feedback Software User Testing Customer Experience 60

ProductPlan

OCTOBER 24, 2019

The products you bring to the market are just vehicles to solve those problems. They develop their roadmap as a list of features, rather than using the roadmap to communicate the value they expect the product to deliver. For example: You will often be too optimistic about what your team can build in the time you have.

Product Research 54

Product Research Product Management Product Manager Weak Development Team 54

PMLesson's Ace the PM Interview

APRIL 26, 2022

Data science will only continue to expand as well as more teams begin to use data to make decisions, not just engineering. There will likely be data science professionals working on most marketing and cross-functional teams in the very near future. This type of job may work on a team or lead a team of others.

Data Visualization 52

Data Visualization Analytic Tools Reporting Tools Research Software 52

Good Product Manager

APRIL 21, 2015

Don’t Prioritize Features Based on Development Cost. I’ve seen dozens, if not hundreds, of different ones, and nearly all of them have one thing in common – there’s some input for development cost. What traits should one look for in a candidate while hiring for a product manager position in a b-to-b market?

Research Software 74

Research Software Product Research Feedback Software User Testing 74

The Product Coalition

DECEMBER 19, 2019

In one of my early career roles, I was brought into the company as a development team leader with a very specific task they wanted me to lead. As a good product-leader-to-be (although I didn’t know it at the time), I asked them why did they want to do it, and then performed market research to understand the problem better.

Customer Experience 78

Customer Experience User Testing Weak Development Team Product Research 78

The Product Coalition

AUGUST 2, 2023

Develop a Rummy Game — Comprehensive Guide to Card Game App Introduction Card games have a rich and storied history, that attracts players of all ages across the globe. With the enlargement of smartphones and mobile apps, traditional card games like Rummy have found a new digital home, opening up exciting opportunities for game developers.

Research Software 119

Research Software Feedback Software Weak Development Team Data Visualization 119

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

The Product Coalition

MAY 15, 2019

Scrum came about even earlier than the agile manifesto almost a whole decade to be exact (although you can traces origins earlier back to 1986 with the article The New New Product Development Game ). I believe the answer lies some where between the past, present and future of the two roles?—?how

Product Management 92

Product Management Product Manager User Testing Product Research 92

Userpilot

JANUARY 17, 2024

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Provide the necessary training for your sales teams. Optimizing your marketing strategy to cut costs.

Feedback Software 105

Feedback Software Research Software Analytic Tools User Testing 105

Product Talk

DECEMBER 9, 2020

For this story, we spoke with a product team leading the Digital Hotels vertical at Seera Group , a travel and tourism company based in the Kingdom of Saudi Arabia (KSA). Hope Gurion coached the Seera team using Product Talk’s Continuous Discovery Habits curriculum. How could they quickly discover a new market?

Travel 137

Travel Data Visualization Product Research Research Software 137

Userpilot

SEPTEMBER 25, 2023

Concept testing takes place before the development phase to assess how well the idea could satisfy user needs , while usability testing focuses on how easy the product is to use and navigate and happens during the development stage. Userpilot’s feedback and analytics features allow teams to conduct concept tests and analyze data.

User Testing 105

User Testing Product Research Feedback Software Analytic Tools 105

Userpilot

SEPTEMBER 15, 2023

TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Book a demo and get started! What is concept testing?

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

The Product Coalition

JANUARY 26, 2024

Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. Strategic insights shed light on high-level challenges with the product or the market.

User Testing 102

User Testing Product Research Research Software Data Visualization 102

Product Innovation Educators

DECEMBER 18, 2023

In 2011, he founded Flashpoint, a first-of-its-kind deliberate innovation studio, to develop formative leaders and exceptional technology startups. Both at Flashpoint and at CDI, Merrick works with hundreds of founders and innovators and is developing the discipline of Deliberate Innovation. They were about to go out of business.

Research Software 108

Research Software Weak Development Team Startups Books 108

Userpilot

NOVEMBER 5, 2022

These are the key questions that Susan Stavitzki, the Senior Product Manager at CarMax, discussed during her presentation at the Product Drive Summit this year. Markets are in a constant flow and customer discovery helps you keep up with the changes. Customer discovery helps product managers develop their confidence.

Product Research 98

Product Research User Testing Customer Feedback Customer Experience 98

The Product Coalition

OCTOBER 6, 2020

By leading the creation and development of groundbreaking qualitative analysis products, Jared is dedicated to helping companies like Netflix, Sony, and Disney understand how their content impacts audiences everywhere. That’s Jared and his teams focus on identifying the core emotions that people use when they express how they feel online.

User Testing 145

User Testing Data Visualization Product Research Research Software 145

Product Talk

SEPTEMBER 11, 2019

She has a relentless focus on finding good markets, a strong sense of urgency to ship a product, and the track record to show that her process works. I was there to present my findings on how one of our business lines was doing. A few weeks later, she offered me a job on her team. It’s the same for the market.

Research Software 186

Research Software User Testing Data Visualization Feedback Software 186

ProductPlan

APRIL 25, 2023

Great teams assemble individuals with differing skill sets, perspectives, and experiences. For example, Iron Man and Captain America leading the Avengers or Superman, Batman, and Wonder Woman teaming up as the Justice League. Many product teams now have their own team of super-powered individuals banding together for a common cause.

Customer Experience 52

Customer Experience Data Visualization Reporting Tools Weak Development Team 52