The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Meanwhile, a robust product strategy lays the roadmap to achieve that vision.

Vision 148

Vision Product Research User Testing Roadmap 148

Mind the Product

OCTOBER 8, 2018

Understand Your Competitors Through Market Research. In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness. Philip Kotler.

Product Research 183

Product Research User Testing Marketing Customer Feedback 183

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

User Testing 78

User Testing Product Research Market Research Research Software 78

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

Product Manager 407

Product Manager Product Management Research Software Feedback Software 407

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. I will get the market size across all 3 sizing metrics.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Roman Pichler

FEBRUARY 19, 2024

You use an outcome-based product roadmap and/or an opportunity solution tree , personas , user journey maps, and the product backlog to capture and validate your decisions and guide the product delivery effort. Consequently, this is the minimum level of empowerment product managers and Scrum product owners as well as product teams require. [4]

Product Research 292

Product Research Product Manager Product Management Customer Experience 292

Roman Pichler

MARCH 14, 2017

It does not cover common product management practices, such as, product strategy development, product roadmapping, and financial forecasting; and the only product management tool it offers is the product backlog. Product managers used to do the upfront market research, product planning, and requirements definition work.

Product Manager 281

Product Manager Product Management Research Software Product Research 281

Product Innovation Educators

JUNE 29, 2020

Hard skills like market research or roadmapping are important, but they’re not enough. Hard skills like market research or roadmapping are important, but they’re not enough. Product leaders can’t succeed if they neglect people skills and leadership skills.

Agile 276

Agile Product Manager Product Management Workshop 276

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 279

Agile Product Research User Testing Feedback Software 279

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? Whenever you create a brand-new product or when you make bigger changes to an existing one, like taking it to a new market , you will benefit from using a dedicated, timeboxed product discovery period. What problem should it solve, or which benefit should it create?

Product Research 295

Product Research Technical Review Feedback Software Research Software 295

Mind the Product

APRIL 24, 2018

In marketing speak, from the very beginning of the project we wanted customers from both the “early majority” and “late majority” groups, skipping the “innovators” and “early adopters”. Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats.

User Testing 161

User Testing Customer Feedback Customer Experience Data Visualization 161

Alchemer Mobile

JANUARY 4, 2023

Alchemer and Apptentive will offer their combined set of solutions to customers effective immediately and will soon launch new, integrated solutions for the market. Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies. About Apptentive.

Feedback Software 130

Feedback Software Research Software User Testing Customer Feedback 130

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. What is product marketing?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Product Innovation Educators

DECEMBER 12, 2022

Previously, Bruce joined us for a three-part series on creating and using product roadmaps. He is the co-author of the book Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty. 7:13] How did you move from focusing on roadmaps to focusing on stakeholder management? The goal is alignment of the team.

Product Research 223

Product Research User Testing Workshop Management 223

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

The Secret PM Handbook

MAY 5, 2017

And even roadmaps. A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Now we need to take our solution to market. “Go

Framework 302

Framework User Testing Product Manager Product Management 302

ProductPlan

SEPTEMBER 15, 2021

Many teams fail to understand the importance of a roadmap. They fail to understand how it can help to standardize roadmaps to align your team. There are more features to build, more roadmaps to maintain, and more stakeholders to satisfy. Our roadmaps can improve efficiency, reduce redundant work, and establish best practices.

Roadmap 98

Roadmap Data Visualization Research Software Feedback Software 98

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Advertising.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

AUGUST 10, 2022

Are you wondering about the difference between the Minimum Viable Product vs Minimum Marketable Product? MVP reduces the time to market and allows a quicker release of the product. A Minimum Marketable Product (MMP) is a more developed version of the MVP and it is ready to be sold to customers. If so, you are in the right place!

Product Research 95

Product Research User Testing Feedback Software Research Software 95

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Mind the Product

OCTOBER 25, 2016

Even before we finished bucketing the answers by theme, it was clear what the primary challenge on most product managers’ minds is: setting roadmap priorities without real market feedback. Too many high-level ideas that are added to the roadmap as a “must-have” bug not backed up with validation.”. “I

User Testing 187

User Testing Product Research Feedback Software Product Manager 187

The Product Guy

MARCH 17, 2018

Keywords: agile, b2b, ci/cd, roadmap. Keywords: Android and IOS mobile , Data analysis, leadership, management, Market Research. Check out this week’s newest, below…. Product Owner, Servicing @ Capital One (New York, NY). Product Manager, DOWN @ Paktor Pte Ltd (Open to Remote).

Finance 150

Finance Product Research B2B Data Visualization 150

The Secret PM Handbook

AUGUST 22, 2016

Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Roadmapping – how my solution will be shaped over time. We do a lot of market research. We have to take our solutions to market. My Selection Criteria. Revenue is interesting.

Research Software 170

Research Software Feedback Software Product Manager User Testing 170

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. What is marketing data?

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Online marketing strategies for social media, emails, press releases, etc.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

The Product Coalition

FEBRUARY 24, 2023

Early-stage startups are characterized by their fast-paced and dynamic nature, with teams working tirelessly to bring their products to market, validate their assumptions, and gain customer traction. A startup’s TAM represents its product’s total potential market size. High-level roadmap: I like this concept for all stages.

Startups 147

Startups User Testing Feedback Software Customer Feedback 147

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Create a product roadmap to get everyone on the same page and outline key development stages.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Product Management Unpacked

AUGUST 21, 2020

At a startup, you might play a more direct role in marketing, design, maybe even writing copy yourself. Product Managers at startups also have the ability to make a large impact, with the ability to contribute to the vision and goals of the company with your market research and involvement. Choosing the Right Fit for You .

Enterprise 204

Enterprise Startups User Testing Product Research 204

Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. The confidence of your organization would skyrocket because you’d know you’re building, marketing, selling and delivering measurable customer value with strategic impact.

User Testing 130

User Testing Research Software Market Research Roadmap 130

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

The Product Guy

OCTOBER 8, 2024

Expectation Management : Different stakeholders will have different expectations of the product and the roadmap. For instance, when presenting a roadmap update, include not only the “what” but also the “why.” Present customer feedback, market research, or case studies to make your case.

Customer Feedback 150

Customer Feedback Data Visualization Product Manager Product Management 150

The Product Coalition

JUNE 15, 2020

80% of product managers say they don’t talk to their customers enough yet they report that their best sources of product ideas are direct customer feedback and market research. In the survey, 2 out of the top 3 sources of the best product and feature ideas came from Direct Customer Feedback and Market Research.

Product Research 117

Product Research Data Visualization User Testing Customer Feedback 117

BrainMates

OCTOBER 20, 2024

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. Customers come with a set of expectations—whether it’s ease of use, reliability, or customer support—that are shaped by prior experiences, market trends, and your product messaging.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52