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528: From startup founder to product success and why interacting with people is the big change – with Anya Cheng

Product Innovation Educators

How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. This led her to explore whether others faced similar challenges.

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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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Make New Product Features Stick

The Product Guy

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. But they shouldn’t receive the same message about your new feature. Explainer videos.

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30 Steps to Mobile App Launch

Alchemer Mobile

Once your landing page is live, you can start collecting leads, offer a preview of your app press and early adopters, and integrate with an analytics or A/B testing tool to test variations of your messaging strategy. CREATE A PROMO VIDEO THAT CAPTURES THE ESSENCE OF YOUR APP IN A ONE-MINUTE PITCH. Need a hand getting started?

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Customer care in a crisis: How support teams are navigating shifts in volume, wait times, and CSAT

Intercom, Inc.

According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams. Support teams who use proactive messaging report that inbound volume has risen by just 38%, compared to an increase of 72% reported by teams who don’t”. Their SVP of Customer Experience Margaret K?dziora

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UX Analytics: It’s Not Just About Data Collection and Methods

Userpilot

It provides extensive market research features for collecting and analyzing quantitative and qualitative data. Here’s what Qualtrics has to offer: Research surveys : Create simple feedback surveys or elaborate research projects that are shareable via email, social media, your website, QR codes, SMS, and even offline.

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Product Research Rules by C Todd Lombardo

Mind the Product

To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics. Research requires more than just evidence. User research is trying to build empathy. Product research is a combination of all three.