Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." 2019: "How do I hire a Chief Product Officer?

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

Product Research 292

Product Research Product Manager Product Management Customer Experience 292

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. This idea might leave you asking what skills you need to work on to become a product leader, and what companies look for when hiring. Portfolio and product strategy.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? How might people use the product? What kind of user experience (UX) should the product give rise to? Analyse the data collected to understand how your product is doing.

Product Research 295

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The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 148

Vision Product Research User Testing Roadmap 148

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. 2:05] What is product strategy?

Marketing 156

Marketing User Testing Research Software Product Research 156

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Mind the Product

AUGUST 9, 2017

While the Amazon Echo Show is an impressive addition to the repertoire of voice and video monitoring systems in this growing market, it’s not the product features that are drawing attention. Rather, it is Amazon’s smart home product strategy. Have an integration strategy.

Artificial Inteligence 156

Artificial Inteligence Research Software User Testing Product Manager 156

The Product Guy

OCTOBER 8, 2024

To navigate these dynamics successfully, consider the following: Influence and Power Structures : Senior leaders like CEOs or VPs often have significant influence over product decisions. Their directives may override data-backed insights or customer needs, leaving PMs to balance the demand for quick wins with long-term product strategy.

Customer Feedback 150

Customer Feedback Data Visualization Product Manager Product Management 150

Product Innovation Educators

JUNE 24, 2024

Use storytelling techniques to make your experiences memorable and relatable, and don’t be afraid to ask thoughtful questions about the company’s product strategy and culture. How have you leveraged these skills to drive success in your current position?

Product Manager 249

Product Manager Product Management User Friction Product Research 249

Userpilot

MAY 27, 2025

Salary $183056-$292870 Annually Apply Here Recommended candidates for a product manager focused on PLG job offers Now, lets turn the tables. They are a great fit for the positions above and for your company, especially when the position is connected to Product-Led Growth.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

AUGUST 18, 2024

According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful product strategy, the role of product strategy in prioritization, and how to align your prioritization efforts with your strategy.

Data Visualization 105

Data Visualization User Testing Strategy Product Research 105

The Product Coalition

MARCH 24, 2021

As Kim Garst states in her quote, the fundamental principle to win first reference customers in the mainstream market is to target a specific niche market as your point of attack and focus all your resources on achieving the dominant leadership position in that segment as quickly as possible.

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Roman Pichler

JANUARY 9, 2018

Explore the key assumptions and risks in your product strategy and business model by systematically testing and addressing them in an iterative fashion using, for example, observations, interviews, surveys, and prototypes. You should aim to get a good enough product out as fast as possible, and then adapt it to the market feedback.

Product Research 184

Product Research Technical Advisors User Testing Research Software 184

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

JULY 25, 2024

In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as an associate product manager. They handle smaller projects or contribute to larger ones, working under experienced product managers. Read more on product strategy.

User Testing 94

User Testing Analytic Tools Data Visualization Feedback Software 94

Product Innovation Educators

SEPTEMBER 1, 2017

How product managers can avoid bias. A colleague recently told me about the overt biases of a market researcher he worked with. In this case, the researcher admitted that he focused on data that helped him defend his perspective of product strategy and ignored data that didn’t support his position.

Data Visualization 121

Data Visualization Customer Feedback Product Manager Product Management 121

Userpilot

APRIL 24, 2025

Candidates lacking experience in retention, especially in the field of onboarding, or without a strong background in customer success-driven product strategies. They are a great fit for the positions above and for your company, especially when the position is connected to watching over and polishing an important flow.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

The Product Coalition

APRIL 7, 2021

Also, the company has received many positive customer reviews on Clutch and GoodFirms. The company has collaborated with startups, small businesses, medium-sized ventures and global names like Google, Huawei, Bolt, MyTaxi, Pipedrive, ZoomEngage, Atlassian, and Codio. Over the years, Fireart maintains its 5/5 ranking on Clutch.

Research Software 143

Research Software Feedback Software Artificial Inteligence User Testing 143

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: global economic data.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

ProductPlan

MARCH 17, 2020

So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. Product Strategy.

Outbound 99

Outbound Product Manager Product Management Customer Experience 99

Userpilot

JANUARY 14, 2024

In particular, we look at: What the product manager’s role involves Their main responsibilities Common product management positions Tips on how to advance your PM career Let’s dive in. Many product leaders have a background in development, marketing , sales, customer support , UX design , and data management.

Data Visualization 105

Data Visualization Analytic Tools Research Software Feedback Software 105

Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. How to collect market research data?

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Research Software 103

ProductPlan

JANUARY 27, 2022

Whether it’s staying on the same page as the development team during a sprint or creating buy-in on the product strategy and roadmap, these solutions streamline communication, minimize confusion, and provide centralized repositories for crucial information. Product management is no exception. Customer Surveys.

Data Visualization 98

Data Visualization User Testing Product Research Reporting Tools 98

Userpilot

JULY 23, 2024

Key stages of the product development life cycle: Ideation : Conduct market research and brainstorm potential solutions to the challenges. Marketing : Create a marketing strategy that also outlines positioning and messaging. You should answer questions like: What problems is my product going to solve?

Analytic Tools 109

Analytic Tools Feedback Software Research Software Data Visualization 109

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager? A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Let’s explore: What a persona is and its importance in product management. User persona : Useful for product development and user experience design. What is a persona?

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

ProductPlan

MARCH 5, 2021

Associate Product Manager. In terms of day-to-day work, associate product managers do everything a product manager does, but on a smaller scale. In other words, you may not set the product strategy or own the product roadmap , but you will set priorities for your projects. Product Manager.

User Testing 132

User Testing Product Research Product Manager Product Management 132

Userpilot

NOVEMBER 20, 2023

Technical product managers vs. product managers Regular and technical PMs usually work together at all stages of the product management process , but their roles focus on different aspects of product development. Regular product managers are more customer-centric in their approach. Product vision.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

AUGUST 29, 2023

Even though both roles are responsible for ensuring that a product is successful, they do so in different ways. Product management is concentrated on creating value for users and managing the overall product strategy across the entire lifecycle. Drives product success. Champions a customer-centric approach.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105