Ask Benny

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Products usually fail for one of the following reasons: Lack of vision and strategy. Lack of execution.

Outbound 78

Outbound Inbound Engineering Reference 78

The Product Coalition

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? The outbound product manager many times do a lot of business development work and the inbound product manager do a lot of engineering work.

Outbound 60

Outbound Inbound Product Management Product Manager 60

The Product Coalition

NOVEMBER 23, 2021

Having sharp business acumen and interest in technology-driven framing has allowed him to envision the concept of growing premium organic foods on his 100-acre farmland and create a niche market for some of the premium organic grains across India and overseas. I will mention these patterns separately unders each dimensions.

Startups 126

Startups Strategy Technical Review B2B 126

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! Business, Product, and Marketing Strategies. Most companies that I work with have three layers of strategy.

Strategy 53

Strategy Outbound Inbound Marketing 53

Ask Benny

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? The outbound product manager many times do a lot of business development work and the inbound product manager do a lot of engineering work.

Outbound 60

Outbound Inbound Engineering Reference 60

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. You lead the overall Go-to-market effort.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

The Product Coalition

DECEMBER 9, 2019

The right goals will align with your company vision, purpose, and long-term aspirations. Is the objective related to your long-term goal, and does it align with your company vision? Goals are large in size and intangible; that’s why they are hard to measure. Don’t try to conquer the world overnight. R elevant?—?Is T ime-bound?—?Your

Onboarding KPIs 78

Onboarding KPIs Outbound KPI Software Review 78

Bain Public

JANUARY 11, 2022

High-Level Strategic Baseline A high-level strategic baseline is a frequently revised document discovered collectively with leadership that covers the key foundational elements to steer growth, innovation and help stay abreast of changes in the market, industry, customers and competitors.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Gainsight

JANUARY 18, 2021

He believes his job entails everything outbound through product marketing into the field organization. What’s the market opportunity that the organization didn’t have. Some of the most successful PMs that Chris worked with have come from non-technical backgrounds, such as marketing and customer success. .

Technical Review 52

Technical Review Research Software User Testing Product Research 52

ProductBoard

NOVEMBER 15, 2017

With Salesforce for sales, Marketo for marketing, Zendesk for support, JIRA for engineering, and Workday for human resources, it could be lamented that product managers are the last business function to get a dedicated solution of their own. With the productboard Portal, that vision may come to fruition sooner than anticipated.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Intercom, Inc.

JULY 29, 2021

But looking at BrowserStack, looking at the product they had, the market, the growth rate, the customers they already had in Europe… And they were looking for somebody to scale out their enterprise business across Europe. We have business development doing inbound and outbound. We have SMB mid-market enterprise.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

Bain Public

NOVEMBER 4, 2018

Instead, decisions are done by executives or a different function like sales and marketing. Product Managers translate between the need to support the effectiveness of outbound activities (Sales, Marketing, Customer support) and the need for efficiency in internal ones (Strategy, Engineering, UX). That’s project management.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Intercom, Inc.

AUGUST 25, 2021

Nothing captures the early ambition and vision of the co-founders as succinctly as their first pitch deck from late 2011, a snappy eight slides that outlined the scale of the opportunity to forge new ways of connecting with customers. Eoghan describes the original vision behind Intercom. We will build it together.”. The decade ahead.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Intercom, Inc.

AUGUST 1, 2019

“Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. Short on time? It’s a little bit of a different life.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

NOVEMBER 10, 2020

With a vision to simplify this process, Intercom combines conversational support, marketing, and engagement into a single platform, enabling you to create and deliver great conversational experiences – wherever your customers are. Here are a few highlights from this quarter. Want to see these features in action?

Data Visualization 104

Data Visualization Customer Experience User Testing Research Software 104

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. In addition to this, our conversation also covers his time at Altassian and contrasts this with his G2 role, his thoughts on Google updates and how they impact his industry and his vision for the future of SEO.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

ProductPlan

MARCH 7, 2019

They sum up your entire vision for the product in a single visual, which represents the go-forward plans for developers, testers, marketers, salespeople, etc. And when shown to customers, a roadmap can either help close a deal by painting a bold vision of the future, or leave your audience unimpressed.

Roadmap 71

Roadmap Technical Review Development Team Review Presentation 71

NextBigWhat

OCTOBER 30, 2020

Blitzscaling: An execution framework that prioritizes speed over efficiency and allows a company to go from “Startup” to “Scaleup” at a furious pace that captures the market. Product-Market Fit: PMF is achieved when your users love your product so much they spontaneously tell other people to use it.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

The Product Coalition

JANUARY 25, 2019

The external recruiter, outbound talent scout, the internal recruiter, the coordinator, the manager, the interview panel, the receptionist. It takes vision, research, preparation, presentation, and so much more. He has built and brought numerous products to market including start-up MVPs and billion-dollar product lines.

Weak Development Team 60

Weak Development Team Product Management Product Manager User Testing 60

Gainsight

DECEMBER 23, 2019

And then the teams or the groups that really support the customer success managers, think about operations, think about customer programs around surveys and what you can do on the marketing side as well as some strategic services to get those some of those upsells. A million things going on outbound-driven, rapidly changing.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52