Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Ask Benny

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Products usually fail for one of the following reasons: Lack of vision and strategy. Be Everywhere.

Outbound 78

Outbound Inbound Engineering Reference 78

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”.

Outbound 74

Outbound Product Management Product Manager Inbound 74

The Product Coalition

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? The outbound product manager many times do a lot of business development work and the inbound product manager do a lot of engineering work.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Ask Benny

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? The outbound product manager many times do a lot of business development work and the inbound product manager do a lot of engineering work.

Outbound 60

Outbound Inbound Engineering Reference 60

The Product Coalition

DECEMBER 9, 2019

You might use goals in your yearly and quarterly company strategy, your positioning, mission statement, company culture guide, financial projections, and other crucial business documents and initiatives. The right goals will align with your company vision, purpose, and long-term aspirations. Don’t try to conquer the world overnight.

Onboarding KPIs 78

Onboarding KPIs Outbound KPI Software Review 78

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. You lead the overall Go-to-market effort.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Bain Public

JANUARY 11, 2022

High-Level Strategic Baseline A high-level strategic baseline is a frequently revised document discovered collectively with leadership that covers the key foundational elements to steer growth, innovation and help stay abreast of changes in the market, industry, customers and competitors. We all make mistakes. So you get a lack of clarity.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Gainsight

JANUARY 18, 2021

Chris revealed that as CPO, he sees his role as having accountabilities for ALL the product strategy, product roadmap, and product execution. He believes his job entails everything outbound through product marketing into the field organization. What’s the market opportunity that the organization didn’t have.

Technical Review 52

Technical Review Research Software User Testing Product Research 52

Intercom, Inc.

AUGUST 1, 2019

“Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. billion dollars. Short on time? Let’s talk about that.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

ProductBoard

NOVEMBER 15, 2017

With Salesforce for sales, Marketo for marketing, Zendesk for support, JIRA for engineering, and Workday for human resources, it could be lamented that product managers are the last business function to get a dedicated solution of their own. With the productboard Portal, that vision may come to fruition sooner than anticipated.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Bain Public

NOVEMBER 4, 2018

In some organizations, the strategy/decision making (roadmap) happens without product management. Organizations don’t always wants product managers to align product (or technology) initiatives with the business strategy. Instead, decisions are done by executives or a different function like sales and marketing. Be the CRO.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Intercom, Inc.

JULY 29, 2021

We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. We have business development doing inbound and outbound. We have SMB mid-market enterprise.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. In addition to this, our conversation also covers his time at Altassian and contrasts this with his G2 role, his thoughts on Google updates and how they impact his industry and his vision for the future of SEO.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

ProductPlan

MARCH 7, 2019

They sum up your entire vision for the product in a single visual, which represents the go-forward plans for developers, testers, marketers, salespeople, etc. All of this while aligning the strategy of the executive team with specific product releases and features. Diving too far into the details.

Roadmap 65

Roadmap Technical Review Development Team Review Presentation 65

NextBigWhat

OCTOBER 30, 2020

Kernel of a Strategy: A process to create a strategy. Operating Plan (OP1) is an annual planning document that covers the strategy for the next 12 months, ways of executing the strategy, and the budget required. You can always feel product-market fit when it is happening. It contains 1. Where will you play?

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Gainsight

DECEMBER 23, 2019

And then the teams or the groups that really support the customer success managers, think about operations, think about customer programs around surveys and what you can do on the marketing side as well as some strategic services to get those some of those upsells. For SMB you want to have more of a one to many strategy.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52