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Driving Product Priorities with a Stakeholder Roadmap

The Product Guy

I first heard of “The Chicken and the Pig” analogy the very first time I went to an Agile seminar. This analogy does a great job in describing stakeholders in your product and it has to do with gauging stakeholder commitments. Think of your product as a dish of ham and egg that you ‘cook’.

Roadmap 252
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The Product Vibe Holiday Edition

Product Management University

‘Tis the season for giving, and that’s why we’re kicking off this holiday season with a free training seminar on the Customer Outcome Model and how product management, product marketing and sales can use it to meet the flattening economy head on. Product Portfolio Management Explained for B2B.

Seminar 130
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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You want the search engines to reward you, not punish you.

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8 Best Product Webinars in 2024 and Beyond

Userpilot

Product webinars are a great way of keeping up-to-date with the latest news and trends in product management in an accessible way. We’ve collected some of the best product management webinars for 2024, so you don’t miss out. You can use your findings and improve your in-app marketing with Userpilot.

Webinar 105
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Agile Market Requirements

Pragmatic Marketing

“The product shall.”. Market requirements typically define the problems your product will address using a formal, stilted language known to all technology people. Product managers write horrid requirements that are littered with buzzwords, ambivalent language, and non-specific performance parameters. Of course not.

Agile 70
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The Rollaboard suitcase and the Paradox of Specificity

The Product Coalition

While it was designed for a very specific group of people (cabin crew), the product quickly took off with regular travellers who saw cabin crew using them in airports and wanted one for themselves. The Rollaboard suitcase had mass market appeal and became ubiquitous all over the world. It goes further than that.

Seminar 98
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Will AI Replace Product Managers?

The Product Cafe

💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything: product management, startups, AI, and more. It's become a hot topic in our discussions as well, from our newsletters to our blogs, not to mention its starring role in our product management platform.