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I first heard of “The Chicken and the Pig” analogy the very first time I went to an Agile seminar. This analogy does a great job in describing stakeholders in your product and it has to do with gauging stakeholder commitments. Think of your product as a dish of ham and egg that you ‘cook’.
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“The product shall.”. Market requirements typically define the problems your product will address using a formal, stilted language known to all technology people. Productmanagers write horrid requirements that are littered with buzzwords, ambivalent language, and non-specific performance parameters. Of course not.
While it was designed for a very specific group of people (cabin crew), the product quickly took off with regular travellers who saw cabin crew using them in airports and wanted one for themselves. The Rollaboard suitcase had mass market appeal and became ubiquitous all over the world. It goes further than that.
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The BOLD (Build Opportunities for Leadership & Development) is meant for those business and marketing-related roles. Finally, the APM (Associate ProductManager) is for productmanagement and productmarketingmanagement roles. The work done in these programs is anything but frivolous.
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Secondly you’ve got to pick the markets to target. or you’re going to go into English speaking markets around the world like the US and other Commonwealth countries or you’re going to go to Europe or South America. So how do you pick your markets to focus on? It was a small market began to grow explosively.
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