The Product Coalition

DECEMBER 11, 2023

Photo by Alexas_Fotos on Unsplash When I was VP of Product at Twiggle, building the product from zero to one (and then one to ten and so on), I hired a technical writer freelance. Our product was an API, and we needed comprehensive technical documentation. Great marketing people can’t always market well either.

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Technical Review Marketing User Testing Customer Experience 78

Modus Create

JULY 2, 2021

If you’ve ever worked in a successful early-stage startup, you must be familiar with the euphoria of the first signs of growth. It’s one thing to validate your idea in the market. Many startups struggle to carry the momentum of the initial growth spurt. . So, why do most startups struggle to scale? Until it isn’t. .

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Startups Technical Review Software Review User Testing 72

Mind the Product

JANUARY 26, 2021

Everyone – or so we’re told – has the dream of joining or founding a hot startup and making their fortune, all while really proving their product chops. Though he’s now a Product Manager at Facebook, Karthik Suresh co-founded Altrest and grew Craft.io Finding product/market fit.

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Startups Feedback Software Product Research Technical Review 130

Mixpanel

NOVEMBER 8, 2022

Today’s rising borrowing costs and dipping public markets are putting a squeeze on startup fundraising. If your startup is vying for an investment when there are fewer dollars to go around, it makes coming up with a compelling product idea and showcasing demand for it with data even more important.

Data Visualization 88

Data Visualization Startups Analytic Tools Technical Review 88

Intercom, Inc.

OCTOBER 8, 2020

For every company that’s executing the freemium model successfully, there are hundreds more that struggle and the tension it can create between sales, marketing, and product teams. Yet that hasn’t stopped them making big inroads into the enterprise market. Crowning the customer. Meeting the needs of an enterprise buyer.

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Software Review Enterprise Technical Review User Testing 205

The Product Coalition

SEPTEMBER 9, 2022

However, if there’s one skill that is common to all product managers, it’s continuous market monitoring and research. That’s where a market requirements document comes into play. The market requirement document is a strategic artefact that product managers usually write. Who are the user personas in this market?

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TurnKey Labs

FEBRUARY 21, 2023

Key takeaways: Why startups fail? It’s typically due to one or more key factors, such as a lack of preparation and planning, poor understanding of the target customer’s needs, and/or not developing a product or service that adequately solves customer pain points (which is more commonly known as not achieving “product-market fit”).

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Startups User Friction Weak Development Team Technical Review 52

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

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Data Visualization Definition Product Marketing Reporting Tools 60

The Basics of Product Management

JULY 21, 2020

Smart Glasses are the latest craze in the world of wearable tech. We will review each smart glass available today, including the newest entrant, Jio Glass. However, it is important to note that the market for these products is still unproven. How can an oil company pivot to technology? Reliance Jio Glass.

Technical Review 52

Technical Review Software Review Feedback Software Product Research 52

Innovatemap

MARCH 17, 2021

I’ve been fortunate to work with countless technology companies in my career, and while I met with an incredible number of women executives, CEOs, marketers and more, I most often saw myself in a room among men. The tech industry (and many industries, for that matter) has a long history of gender inequality. percent in 2019.

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The Product Coalition

NOVEMBER 14, 2023

Since my current company is in very early stages (pre-product market fit), I personally look over each designer’s portfolio before I or others on my team interview them. Our product is also consumer-facing (donors and recipients). I’m always curious to learn more from the larger community.

User Testing 125

User Testing Startups B2C Product Research 125

Sachin Rekhi

AUGUST 4, 2021

Some mentioned that while they had worked as a PM at startups for several years, they felt they still lacked the skills and tools to reach the next level in their career growth. And yet there is incredible divergence in the quality of product outcomes that result from those roadmaps. Marketing Programs : Marketing Strategy.

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Technical Review Onboarding KPIs User Testing Feedback Software 166

The Product Coalition

NOVEMBER 19, 2020

It shouldn’t be a prerequisite for product management jobs either. He is a few years out of school and interested in getting into product. He doesn’t have a technical background and currently works in a different domain. He’s become passionate about technology and wants to make a career switch. Work at a startup.

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Technical Review Product Management Product Manager Research Software 159

PMLesson's Ace the PM Interview

JANUARY 31, 2022

Great product managers never stop learning. That's why we scoured our bookshelves to make a list of the best product management books we could find. Technology is always changing, as are customer habits. Below is a list of some of the best product management books spanning nearly two decades of thinking.

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Books User Testing Technical Review Product Management 95

Userpilot

JULY 13, 2022

Ken Norton offers lots of valuable insights based on years of experience in his Bring the Donuts product manager blog. Startup product managers will learn a lot from the Review – blog from the First Round. Hacker Noon blog articles deliver a wealth of technical insights. First Round’s The Review.

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The Product Coalition

MARCH 23, 2022

A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article.

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Framework Reporting Tools Technical Review Systems Review 122

Sachin Rekhi

JUNE 1, 2017

Only when you find a career that you're passionate about, that you can also be skilled at, and one that has sufficient market opportunity will you achieve ultimate career satisfaction. I knew nothing about technology companies, nothing about startups, nothing about the various role in the industry.

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Userpilot

JANUARY 31, 2022

All product managers share a base, common skillset, which includes problem-solving, strategic thinking, and empathy for others. The different specialization categories: core product manager, growth product manager, technical product manager, platform product manager, and innovation product manager.

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Research Software Analytic Tools Feedback Software Product Research 98

Userpilot

DECEMBER 18, 2022

After the overnight success of Chat OpenAI, it’s no wonder predictions related to using AI and machine learning to increase our understanding of user behavior , greater automation of low-level tasks , and GPT-4 dominate Product Managers’ and Marketers’ projections for the upcoming year.

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Userpilot

JULY 9, 2021

Product Mastery by Geoff Watts teaches you how to be a successful product owner within agile software development practices with the use of case studies. Inspired by Marty Cagan contains a little about everything in product management and is based on how the most successful tech companies in the world build products.

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Books Research Software Feedback Software Analytic Tools 98

Andrew Chen

FEBRUARY 12, 2024

When I asked them their biggest learning on the trip so far, they said- We have to learn how to pitch our startup in the “American” way More self promotional, emphasizing the future not the past, talking about what it could be not what it is, playing up even small bits of proof points, etc. And they downplay their achievements or omit them.

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User Testing Product Research Testing Startups 108

The Product Coalition

DECEMBER 29, 2020

We’re here to teach you important skills and methodologies for Product Management, and having good mental health is as important an asset to any PM as data skills and tech knowhow. Product Managers can transition into their roles from all areas of business, which is a breeding ground for self-doubt. Check out our guide here.

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Mind the Product

JULY 14, 2020

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, sponsored by Amplitude, learn how to apply this ethos to [.].

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Feedback Software Customer Experience Product Research Technical Review 103

Userpilot

JULY 20, 2021

Some people say that Marketing makes the world go round. But what happens when Marketing doesn’t work? Let me guide you through the brass tacks of the only, may I say, “growth hack” that can safely lead your product to success. Yet Growth Marketing and Product Growth is not where I started. marketing efforts.

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User Testing Research Software Feedback Software Product Research 106

The Product Coalition

JULY 18, 2021

is the CPO of a startup in transition. Ideas need to sink in, some research is due, and there is a natural evolution process until everything falls into place. In fact, the lean startup approach says that there will always be a better one around the corner, but you must take the turn first to see it. Sounds confusing?

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Product Strategy Strategy Research Software Technical Review 183

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Amanda Ralph Product Management Consultant.

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Analytic Tools Research Software Enterprise Startups 60

The Product Coalition

OCTOBER 28, 2019

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. Finally, make sure to focus on the highest value product initiatives.

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Startups User Testing Product Management Product Manager 76

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Counter-positioning. Yet they were extremely slow to do so.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Sachin Rekhi

JUNE 25, 2017

I've found the best way for a product manager to learn to develop a vision is to immerse yourself in a collection of compelling product visions as inspiration for your own. Below is a collection of my favorite vision statements from a variety of successful technology companies over the years.

Product Research 167

Product Research User Testing Analytic Tools Product Management 167

Mind the Product

SEPTEMBER 1, 2020

Knowing your market. If your product is in the market, it’s positioned whether you’ve done it deliberately or not. Chat to us on Twitter or in our dedicated Mind the Product #podcast Slack channel. Review us on your podcast app so that we can use your feedback to be better. Building a story brand.

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Positioning Product Research Customer Experience Feedback Software 114

The Product Coalition

SEPTEMBER 7, 2022

It includes functionality allowing a product to work in the market and generate income. This increases the audience’s interest in the product. Let’s consider the benefits of MVP development : MVPs Allow Businesses to Test Ideas In Markets In 2014, Hailo mobile app for calling a taxi failed.

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The Product Coalition

FEBRUARY 2, 2023

This allowed them to gather further data and feedback to inform their decision-making as they developed their product. H3 Market validation: You can acquire customers with your solution In the third phase of product development, you aim to evaluate whether there is a product-market fit.

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User Testing Feedback Software Product Research Research Software 144

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 105

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Userpilot

MAY 8, 2023

This article will go over 10 different challenges across product, sales, and general business to help SaaS businesses identify (then overcome) these obstacles! TL;DR Software companies are facing a wider array of challenges due to the increasingly saturated and competitive nature of the SaaS industry.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Business of Software Conference

JULY 29, 2019

Speakers include Rahul Vohra (Founder/CEO, Superhuman), Wade Foster (Founder/CEO, Zapier), Jane Austin (Director of Product Design, Babylon Health), Jared Spool (Founder, UIE), and many more. Product & UX. Sales & Marketing. 2 – Product & UX. 5 – Sales & Marketing. Building Teams.

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PMLesson's Ace the PM Interview

MARCH 3, 2022

The product management career path can be incredibly fulfilling as you build and work on products used by millions of users around the world. However, a PM career looks different than other roles in tech. The success of a product, or even an entire company, rests on the product team.

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Weak Development Team Technical Review Data Visualization Product Management 52

The Product Coalition

JANUARY 16, 2022

After reviewing over 50 candidates, 25 phone interviews, and 15 full interviews, I eventually had to choose between a few final contenders. Understand Your Core Values The product roadmap in a product company (as opposed to a services company, for example) sets the strategic direction of everything going on.

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