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According to product expert Dan Olsen , it’s because their “bucket” — the product itself — is leaky. Dan, a Stanford-trained engineer with experience guiding companies like Intuit, understands how to optimize your productmetrics for growth by focusing on retention and building a product users truly value.
Onboarding gamification is the key to transforming a dull process into an engaging one. When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. What is onboarding gamification? Launching a new product. Why use a gamified onboarding process?
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. Well, when onboarding new users, that approach is about as effective as trying to fit everyone into the same pair of pants.
In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Which features need attention?
Let’s be honest, onboarding in SaaS can feel like navigating a labyrinth. As product managers and onboarding specialists, you’re juggling a million priorities: feature adoption, activation milestones, reducing churn… And crafting the perfect email sequence that guides users to success? What are they?
Poor performance includes slow loading times, complex design, confusing navigation, and unresponsive features. This article will help reduce such churn by refining your product management and UX analysis approach. UX analytics involves gathering, analyzing, and interpreting data about how users interact with your product or service.
Its no surprise that design critique is one of the most valuable and common exercises product teams practice when building new products. Product Purpose & Business Goals Alignment Before diving into the design, take a step back and zoom out. What user problem does this product solve forthem? signup conversion)?
With the right approach and proactive support tools – think Outbound Messages , Product Tours , and Mobile Carousels – you can provide every customer with the fast, personal help they need at the exact moment they need it. Below, we share our tips for delivering effective proactive support to your customers at any scale.
Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion. Consider specific features : Your goals and improvement areas will determine the features you need.
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If youre managing a mobile product , I probably dont have to tell you that it is a must to learn how to send push notifications at the right time, with the right message, and to the right users. Best practices to avoid spamming and build real value with every message. Analytics and performance tracking. Cross-platform support.
As a product manager, you need to go beyond numbers and dig into how users are actually moving around in your product. Over the years, Ive used session replays to catch friction points, troubleshoot bugs, refine onboarding flows, and much more. Are they engaging with the feature smoothly, or do they hesitate?
With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime. Here are our tips: Gather valuable conversation data fast.
Hello Product Talk readers, we’re excited to share the latest Product in Practice with you! For this story, we caught up with Sonja Martin , Product Manager at tails.com. As Hope Gurion discussed in a recent Product Talk post , product teams are often assigned business outcomes rather than product outcomes.
The customer onboarding process flow chart is a tool that’s essential for optimizing your activation and adoption efforts. TL;DR A customer onboarding process flow chart is a visual tool that outlines the key stages of customer onboarding , aiding SaaS teams in creating consistent and effective onboarding experiences.
What are product-led growth metrics and why should you track them? Product-led growth metrics provide you with valuable insights that you can use to improve your user retention and increase revenue. So let’s find out what these metrics are and how you can improve them to achieve customer success. Activation.
All products share a universal problem, no matter how long they’ve been around or how well they are built – the problem of customer inertia. Luckily, there are ways to convince them to make a switch and increase your product adoption. Luckily, there are ways to convince them to make a switch and increase your product adoption.
version releases, feature releases, and more? It could be the driving force in making data-driven product roadmap decisions and having a comprehensive view of customer sentiment. Metrics of success look different across industries based on differences in customer engagement opportunities and goals. Invest in two-way messaging.
What user onboardingmetrics should you track if you want to evaluate your onboarding processes? We all know that successful onboarding is especially important for SaaS companies since they depend on a subscription-based business model. Track in-app feature usage to identify and remove friction points.
Having trouble deciding which customer service KPI to use? There are some vanity metrics among the KPIs for customer service. So let’s look at the most important KPIs that will help you create strategies to provide superior customer service and boost retention. What are customer service KPIs?
Working as a product trio can be a major transformation. Making the shift to product trios involves changing everything from the coworkers you collaborate with most closely and your communication style to the mindset you bring to work every day. – Tweet This The product team at Botify knows this all too well. What works well?
Researching customer onboarding strategies for your SaaS product? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Create a welcome series of in-app and email messages to greet users and kick off onboarding.
A smooth onboarding process is like the key to a puzzle. It unlocks customer engagement, starts the customer relationship on the right foot, and ensures that customers continue using the product the right way for a long time to come. Customer onboarding helps customers realize the full value of the product.
We know NPS can be a powerful tool if used correctly, and recognize the value in having one metric to provide a holistic pulse on your customer experience. Roadmap prioritization and feature adoption (or lack thereof). How easy was the new feature to use? Have you used this feature yet? What would your ideal feature be?
Wondering how Aha moments lead to feature and product adoption? The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. You will also learn how to find the Aha moment for your product and optimize it for different users. Ready to dive in?
What is feature adoption? TL;DR Feature adoption happens when users use the feature regularly to solve their problems. Feature discovery is an initial stage of feature adoption when users learn about the feature. Feature discovery is an initial stage of feature adoption when users learn about the feature.
User onboarding is one thing that can make or break your product. Get it wrong and your product will be plagued by churn, declining revenue, and poor customer reviews. So how do you make sure how you provide an excellent onboarding experience to your customers? Primary onboarding helps new users experience the Aha!
On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. To this end we’ll be broadening our scope in future episodes, to look at the various intersections that a product team meets in a typical SaaS organisation.
We covered actionable steps to build an effective system that converts users, drives product engagement , and leads to long-term growth. TL;DR A SaaS marketing funnel outlines the steps users take from their initial awareness of your product to becoming loyal users. Monitor metrics like NPS , product rating, and referral rate.
At Collision , I spoke about the new techniques that product owners and marketers will need to navigate the world of customer relationships. And that changes a lot: how we think about marketing, how we think about what our product is and how we think about what customer success actually is. How do we retain customers?
User onboarding helps users discover features they need to achieve their goals and trains them how to use them. In the article, we share 11 user onboardingtips and show you how to implement them. Well-designed user onboarding experiences help users achieve their goals and overcome friction that could lead to churn.
The Importance of Data-Driven Product Managers If you don’t have a background in data science, managing data as a product manager can seem like a daunting task. Here, we’ve laid out the main metrics used by great Product Managers to build even greater products. For a messaging app it might be sending one message.
Getting new users signed up and beginning to get value from your product is a challenge many product managers will face: onboarding UX best practices can help you tackle it effectively. In this article, we’ll break down exactly the tools , techniques, and tactics you can leverage in your product.
When designing an onboarding system , it’s more efficient to look at the productonboarding best practices established by other businesses than it is to try to do it all alone. To help out with this here are some of the best practices you should keep in mind when building your user onboarding process.
Not sure how to measure product adoption or what metrics to track? Product adoption is key to creating loyal users for your SaaS and it’s important to track it regularly. In this article, we’ll explore how to measure product adoption and twelve key metrics that can provide valuable insights into product adoption.
Users now expect seamless experiences between web and mobile apps, personalized messaging, and real-time responsiveness. The answer is a single mobile customer engagement platform that combines onboarding, push notifications, and analytics to improve user engagement. Such context switching significantly reduces productivity.
How does customer onboarding in banking work? You will also learn the main challenges involved in the onboarding process in banking, best practices and explore the best onboarding software tools for the job. Use checklists and walkthroughs to guide users quickly to product value. Why do you need it in the first place?
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. Does customer research help build better products? The short answer: yes.
Have you ever abandoned a product due to poor customer onboarding? One where you have to teach yourself how to use the product? If your users aren’t activating or adopting your product, you likely don’t have a proper customer onboarding strategy, or it’s not doing what it should.
Understanding your users and their journey stages will help you create flows tailored to the various SaaS onboarding phases. This is essential because your customers aren’t all the same; their needs change as they progress through your product. Benefits of the SaaS user onboarding process: Improved retention. Welcome new users.
What is an in-app messaging platform and why do you need it? Capturing audiences to engage with your product is one thing — but to keep that same audience engaged is another thing entirely. In-app messaging is the hottest new method of customer engagement , with SMS and email engagement campaigns taking a secondary role.
Wondering what customer journey KPIs align with your business goals? Customer journey KPIs, alongside product analytics , help product teams understand if they’re meeting their goals. SEO ranking to monitor and improve product visibility on search engine results.
Test yourself with this word problem: Imagine you’re a product manager responsible for your company’s new “business messaging and collaboration” product. Your team suggests two ideas: Change onboarding so it nudges new users to invite their team to collaborate right away. A lofty goal! Prioritizing retention.
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