Product Innovation Educators

DECEMBER 23, 2024

The key takeaway from Mike’s discussion is that while AI can be a useful tool for early-stage testing and iteration, it should be used to supplement, not replace, traditional customer research methods.

Artificial Inteligence 241

Artificial Inteligence Research Software Feedback Software User Testing 241

Messages that Matter

AUGUST 26, 2024

Messages that Matter Messages that Matter Involve partners early and often throughout creation of your product messaging! It is the key to getting partners to embrace and amplify your B2B software product messaging. They are an excellent source of relevant information such as who is the No. 1 target buyer?

Messaging 40

Messaging Product Research Weak Development Team User Testing 40

The Product Manager Coach Blog

JANUARY 14, 2025

Tailor Your Communication: Adapt your messaging for different audiences, whether its engineering teams or senior leadership. Inspire Confidence with a Clear Vision A compelling product vision unites teams and stakeholders, positioning you as a leader with purpose and direction.

Data Visualization 93

Data Visualization Customer Feedback Strategy User Friction 93

Product Management University

OCTOBER 29, 2024

Product Management University Courses specialize in making product marketing managers experts on their target markets and the top-down business priorities of customers in those markets so their value messages speak directly to customers in their own language instead of the technical language of the product.

Product Marketing 147

Product Marketing Marketing Certifications Product Management 147

Lenny Rachitsky

NOVEMBER 12, 2024

Aim for under a minute (make it feel lightweight) Film two takes (or more) to get your message clear and succinct In your message, pitch the brevity and time ROI for everyone: Most PMs still don’t do Looms outside of major announcements or bug reports. Shower them with positivity.

Product Research 112

Product Research Reporting Tools Product Management Product Manager 112

BrainMates

MAY 26, 2025

Step 4: Summarise Competitor Strategy and Positioning Once youve gathered your data, organise it into a simple comparison table. Compare this analysis to your product strategy and positioning. Use these insights to refine your roadmap, adjust messaging, or highlight competitive advantages. Ask yourself: What story is emerging?

Data Visualization 40

Data Visualization Customer Feedback Product Management Product Manager 40

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. With only 10% unaided recall from initial meetings, creating clear, repeatable messaging that others can articulate becomes crucial for sales success. Seek outside perspective when stuck.

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

BrainMates

OCTOBER 20, 2024

By focusing on these elements, product managers can create a compelling case for their product’s distinctiveness, leading to stronger market positioning and customer loyalty. Craft compelling marketing messages that highlight the benefits your product delivers and emphasise the factors that matter most to your audience.

Differentiation 40

Differentiation Feedback Software Customer Feedback Airlines 40

Alchemer Mobile

NOVEMBER 13, 2024

Incorporate a closing thank-you message: Show appreciation for your customers’ time and insights with a thank-you message. This reinforces a positive experience and encourages future participation in surveys. Implementing this feedback drives retention and positions them for long-term growth.

Customer Satisfaction 238

Customer Satisfaction Product Research Data Visualization Customer Feedback 238

Userpilot

APRIL 16, 2025

For example, after an NPS survey , you can trigger an in-app message for promoters and encourage them to leave a public rating. Leverage contextual in-app messages As users settle into your app, deliver targeted messages based on the users ongoing activity. Defining your message audience in Userpilot.

Feedback Software 66

Feedback Software Analytic Tools User Testing Data Visualization 66

UX Planet

MAY 1, 2025

This connection is especially eye-opening in the realm of digital banking and Fintech product interfaces, where introducing elements of empathy and positive reinforcement can seem counterintuitive. In digital banking, small positive experienceslike celebrating a $5 savingscan have a surprisingly big impact.

Banking 59

Banking Customer Experience User Testing Data Visualization 59

UX Planet

DECEMBER 6, 2024

Empowered users who understand the technology behind their experience are more likely to engage positively with AI-powered interfaces. Finally, educate users about AI-driven features to help them understand and trust the AI elements.

Feedback Software 85

Feedback Software Research Software Analytic Tools Data Visualization 85

UX Planet

DECEMBER 16, 2024

Position the button in a layout where users expect to see it, and use a contrasting color to attract more attention toit. If the payment wasnt processed, show a red cross error with a message about what wentwrong. Instead, use actionable labels such as Pay or Pay now will inform users of what will happen when they click/tap it.

Feedback Software 105

Feedback Software Customer Experience Systems Review User Testing 105

The Product Manager Coach Blog

JUNE 24, 2025

You send the messages, post the prompts, maybe even offer a “quick 15-minute chat”… and nothing. Set Up Real-Time Alerts for Positive Moments If someone says something kind—on a call, in an email, in-app—capture it. Few things are more frustrating than silence—especially when it comes to getting customer feedback in product management.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Userpilot

OCTOBER 20, 2024

Referral programs Referral programs are most effective when targeting loyal customers who already have a positive experience with your brand. Celebrate with fun visuals or messages when milestones are reached. Banners : Use banners to celebrate user milestones with congratulatory messages. Provide rewards (e.g.,

Onboarding KPIs 102

Onboarding KPIs Customer Experience User Testing Customer Feedback 102

UX Planet

JANUARY 22, 2025

Combined, these tools amplify the brands reach while reinforcing its core message across digital ecosystems. Consider the following elements: Brand Strategy and Positioning: Before embarking on a digital brand makeover, financial institutions must clarify their mission, values and brand promise.

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

BrainMates

JULY 9, 2025

Give sales credible timeframes and positioning messages they can stand behind. Publish roadmap updates, positioning guides and key selling points in a central hub so sales is always working with current information. Bring them into problem discovery, not just feature pitching.

Data Visualization 45

Data Visualization Product Research Reporting Tools Strategy 45

The Product Manager Coach Blog

MARCH 4, 2025

Tailor Your Message: Different stakeholders care about different thingsexecs want impact, engineers want feasibility, marketers want positioning. How to Do It: Regular Updates: Set up a Notion page or a stakeholder newsletter to keep everyone informed about progress, challenges, and next steps. Speak their language.

Customer Feedback 69

Customer Feedback Weak Development Team User Testing Customer Experience 69

Lenny Rachitsky

MAY 25, 2025

How do I craft positioning that actually converts? What makes messaging stick with developers, enterprises, and consumers? Writers disagree: [link] Recommended books: • Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It : [link] • Circe : [link] Production and marketing by [link].

Analytic Tools 87

Analytic Tools User Testing ChatGPT Marketing 87

UX Planet

MAY 27, 2025

Whether its push notifications, in-app messages or customer support, every interaction should feel true to your brands purpose. Acquisition: A frictionless, brand-aligned experience generates positive word-of-mouth. Deliver honest, transparent value, and your customers will reward you with loyaltyand more downloads.

Finance 96

Finance Research Software Feedback Software Analytic Tools 96

Alchemer Mobile

JUNE 23, 2025

In this blog, you’ll learn: What brand health tracking is and why it’s essential for modern brands The key metrics that reveal brand awareness, loyalty, and competitive positioning Best practices for consistent, high-quality tracking and reporting A phased approach to launching and optimizing your tracking program Let’s break it down.

Branding 100

Branding Data Visualization Reporting Tools Research Software 100

Userpilot

APRIL 16, 2025

Early signals look positive, so you start rolling it out. The message feels careless, and the customer loses trust. Without that clarity, its hard to know whats working, what needs fixing, and what features to focus on. However, your analytics only capture desktop traffic, and most of your freemium users join through mobile.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

UX Planet

MARCH 3, 2025

Key Design Considerations: Clear Product Messaging: Users should immediately understand what the software does and how it benefitsthem. Key Design Considerations: Clear Value Proposition: A concise and compelling message communicates why a business standsout.

Reporting Tools 55

Reporting Tools Magazine Software Review Customer Experience 55

Messages that Matter

JULY 11, 2024

Messages that Matter Messages that Matter Assessment explains how BI vendors can easily solve the problem By Lawson Abinanti, Messages that Matter For the 10th year in a row, lack of differentiation permeates the Business Intelligence & Analytics market which made me imagine why and how to solve the problem.

Differentiation 52

Differentiation Analytic Tools Data Visualization Marketing 52

BrainMates

JULY 2, 2025

Marketing Team Marketing develops positioning and messaging for the new freemium experience. Sales also participates in training sessions to learn how to position the freemium offer in conversations with prospects. They also implement A/B testing infrastructure to evaluate different onboarding experiences and conversion prompts.

Product Research 40

Product Research Data Visualization Onboarding KPIs User Testing 40

Userpilot

OCTOBER 28, 2024

It involves delivering consistent messaging across all channels. True value lies in paying attention to what they say – both positive and negative. You can trigger tools like tooltips , modals, and in-app messages exactly when they are needed to make users feel valued and understood.

User Testing 105

User Testing Customer Feedback Customer Experience Onboarding KPIs 105

People-First Product Leadership

NOVEMBER 5, 2024

Failing to incorporate AI considerations into product sense can lead to missed opportunities and eroded market position. ” It’s a framework for using LLMs to understand your customers better than they know themselves, create messaging that converts prospects into customers, and build better products and services.

Product Research 52

Product Research User Testing Data Visualization Customer Experience 52

People-First Product Leadership

APRIL 30, 2025

job seekers for every open position, breaking the old "career ladder". A - Audience, assess your position with colleagues, stakeholders, and leadership (skills, impact, satisfaction). I read every message. Another, a long time PM lead, was weighing a move back to an IC role after a layoff. The pressure is real. Until next time.

User Testing 52

User Testing Customer Experience Research Software Analytic Tools 52

UX Planet

OCTOBER 28, 2024

Why we never hired another designer After hiring our first designer — who, of course, was a generalist — we found ourselves in a curious position: Some days, it felt like we needed more designers, but on other days, we couldn’t quite justify why. As a bonus — start documenting key UI patterns, e.g. where a toast message should appear etc.

Research Software 93

Research Software Analytic Tools Data Visualization Web Development 93

Lenny Rachitsky

FEBRUARY 2, 2025

You need both a positional game (long-term strategy) and tactics (short-term wins). Listen now on Apple , Spotify , and YouTube. e-commerce. Trust that fun and delight are powerful drivers of success. Just make sure it’s backed by thoughtful reasoning and clarity on assumptions.

Leadership 70

Leadership User Testing Customer Experience Vision 70

Userpilot

MARCH 17, 2025

star rating on G2, proof that most users feel positive about the product. The paid plans include: Start: $370/month for a maximum of 12,500 displayed in-app messages per month. Grow: $1,000/month for a maximum of 30,000 displayed in-app messages per month. What users say about Appcues Appcues has a 4.6-star star rating on G2.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization User Testing 52

freshtrax

MAY 30, 2025

China has become the largest matcha producer by volume, exporting to over 40 countries, while Japan maintains its position as the leader in ceremonial and premium matcha. The Legal Gray Area This isn’t just casual cultural borrowing it’s strategic positioning that exploits legal loopholes.

User Testing 97

User Testing Branding Naming Customer Experience 97

UX Planet

FEBRUARY 6, 2025

Dopamine Design Principles Within the broader field of neuromarketing, Dopamine Design focuses on shaping touchpointssuch as visuals, micro-interactions, feedback loops, and gamified elementsto elicit positive emotional responses. In Product Packaging: Integrate a hidden message or amusing detail that rewards closer inspection.

Banking 71

Banking Data Visualization Customer Experience Feedback Software 71

UX Planet

MAY 25, 2025

Its not just about getting users to the end of the funnelits about guiding them smoothly and efficiently, ensuring that they not only reach the finish line but do so with a positive impression of yourbrand. Mapping the conversion funnel is much like plotting a roadmap for how a casual browser becomes a devoted customer.

Data Visualization 98

Data Visualization Analytic Tools UX Feedback Software 98

Userpilot

OCTOBER 31, 2024

Sentiment analysis tools : Software that analyzes customer feedback, reviews, and social media mentions to determine public sentiment (positive, negative, or neutral). Marketing teams leverage customer feedback to capture the voice of the customer, understand customer needs, refine messaging, and improve targeting strategies.

Feedback Software 52

Feedback Software Data Visualization Analytic Tools Research Software 52

UX Planet

JUNE 1, 2025

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. Each phase of the AARRR funnel presents unique challenges that require distinct research approaches to generate actionable insights.

User Testing 59

User Testing Product Research Research Software Data Visualization 59