Userpilot

JULY 19, 2025

As a product manager, I’ve come across all the common obstacles to creating personas. Otherwise, you’ll end up with guesswork-based personas that aren’t actionable enough to drive product decisions nor relatable enough to inspire, and the work of all your company’s teams will stay disconnected from real customer pain points.

User Testing 87

User Testing Customer Feedback Data Visualization User Friction 87

Userpilot

APRIL 16, 2025

Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. When data collection is messy, product managers lose visibility, teams waste hours chasing answers, and user experience suffers. Sound familiar?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

MARCH 18, 2025

Choosing the right mobile app engagement platform can determine whether your app thrives or gets abandoned, especially as spending in the mobile app market increased to $36.2 Users now expect seamless experiences between web and mobile apps, personalized messaging, and real-time responsiveness. billion in 2024.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Customer Communications 52

Product Talk

FEBRUARY 5, 2025

He tried several tactics, including having product team members join existing customer touch points and leverage support tickets to schedule interviews. Next, he worked with a team of product managers and a product marketing manager to build an outreach campaign. These were the first small steps he took.

Product Research 224

Product Research User Testing Customer Experience Framework 224

Usersnap

NOVEMBER 18, 2024

For product managers and developers, the goal isn’t just to share changes—it’s to connect with users, encourage feature adoption, and streamline communication. It provides various methods to notify users about updates, including in-app notifications and push messages. Targeted messaging for specific user segments.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Userpilot

JULY 14, 2025

What should a good omnichannel customer engagement A product marketer ’s number one goal is to create a cohesive communication strategy that powers the whole customer lifecycle. But in my experience, this is nearly impossible to achieve with separate marketing tools for web, mobile, and email. product usage patterns, timing).

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization User Testing 104

Userpilot

JULY 17, 2025

Your current tools and strategies determine the next best step for improving your lifecycle messaging. Mailchimp, HubSpot) We have some in-app messages, but they’re basic A mix of different tools that aren’t connected We don’t have a clear strategy yet It’s time to automate and personalize your lifecycle messaging.

Onboarding KPIs 93

Onboarding KPIs Data Visualization User Testing Marketing 93

Product Innovation Educators

FEBRUARY 3, 2025

How product managers use Jobs-To-Be-Done to create products customers love Watch on YouTube TLDR In this episode, I explain the Jobs-To-Be-Done (JTBD) framework, a powerful approach to understanding customer needs and developing successful products. We meet virtually 75 minutes a week for 9 weeks.

User Testing 183

User Testing Product Research Research Software Customer Experience 183

Userpilot

JUNE 5, 2025

As a product manager at Userpilot, I’ve had the chance (and let’s be honest, responsibility) to try out major onboarding automation tools in this space. You get a variety of UI patterns, strong targeting and segmentation, in-app messaging , built-in analytics, and support for contextual onboarding flows across platforms.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Userpilot

MAY 21, 2025

Its a subtle but effective way to enrich your own product tour and keep the experience feeling timely and relevant. Modals for welcome messages and static content When Im planning a user onboarding flow , I often start by asking: whats the one thing new users need to know before they dive in? Thats usually what I use modals for.

Analytic Tools 101

Analytic Tools Feedback Software Data Visualization Product Research 101

Userpilot

JULY 10, 2025

It visually reinforces the message that the offer is limited, and time is ticking. adds authority and credibility, reinforcing the product’s value. For example, product marketing managers track upsell email campaign metrics, or product managers monitor feature adoption. Group by job-to-be-done (JTBD).

Data Visualization 52

Data Visualization Analytic Tools Embedded Analytics User Testing 52

Mind the Product

OCTOBER 27, 2016

I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. To quote Adaptive Path co-founder Peter Merholz from this blog: “The experience is the product.”.

Customer Experience 207

Customer Experience User Testing Customer Feedback Weak Development Team 207

The Product Guy

MAY 7, 2020

As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management. the Product Manager role is a rather recent phenomenon.

Technical Review 398

Technical Review Product Management Product Manager Onboarding KPIs 398

Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. The key elements of an effective messaging framework.

Messaging 105

Messaging Framework Feedback Software Research Software 105

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

The Product Guy

SEPTEMBER 10, 2016

Senior Product Manager @ Citrusbyte (New York City) Keywords: Consulting, Design, Product, Strategy, UX [link]. UI / UX Designer @ Citrusbyte (New York City; Multiple Locations) Keywords: Design, Product, Strategy, UI, UX [link].

Customer Experience 218

Customer Experience Product Management Product Manager Management 218

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. What’s the meeting about? Which outcome do you want to achieve?

Product Management 318

Product Management Product Manager Weak Development Team User Testing 318

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Enroll in Product Management University On-Demand and learn new skills on your own terms.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Here’s a bonus.

Product Management 246

Product Management Product Manager White Paper Management 246

Mind the Product

AUGUST 21, 2022

This week’s Sunday Rewind takes us back a few years to a post from Elisabeth Cullivan Thomas that examines how to get a product’s marketing messages right. Elisabeth says: “One of the first things that I think about when launching a new product or service is how do we get people to notice?

Messaging 172

Messaging Marketing Product Marketing Product Management 172

Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Alchemer Mobile

JUNE 24, 2020

As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. To help you formulate your strategy, here are five ways product managers can re-focus on their mobile customers , backed by data from our 2020 Mobile Engagement Benchmark Report.

User Testing 227

User Testing Customer Experience Customer Feedback Feedback Software 227

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing?

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Mind the Product

JUNE 18, 2019

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. Usual Benchmarks to Measure Product/Market Fit.

User Testing 187

User Testing Product Research Product Marketing Marketing 187

The Product Guy

JUNE 25, 2024

In product management, where data and features often take the spotlight, the power of storytelling is sometimes underestimated. Yet, it is this very skill that can elevate a product from a mere concept to an inspiring vision. This narrative approach doesn’t just sell products; it sells a vision of what’s possible.

Product Management 199

Product Management Product Manager Data Visualization Customer Feedback 199

Productside

MARCH 24, 2025

Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market.

Analytic Tools 156

Analytic Tools User Testing B2B Weak Development Team 156

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? Let’s look at how that’s done! User persona example.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

The Product Coalition

JULY 28, 2020

Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. The low bounce rate directly indicates how important is the problem you are trying to solve and how great your product messaging is. 55%, and for lead generation websites it is 30%?—?55%.

User Testing 147

User Testing Product Research Product Marketing Testing 147

Product Management University

JULY 1, 2024

If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. You’re sandwiched right between product management and sales.

Product Marketing 130

Product Marketing Marketing Automotive Messaging 130

Product Management University

SEPTEMBER 4, 2023

Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Alchemer Mobile

SEPTEMBER 19, 2019

If you need background location access for your app to work, you need to do a fantastic job of messaging this particular need and you might want to prompt people to let them know you are tracking them in the background. So, why does this matter? These are just three of the bigger changes coming with iOS 13.

Technical Review 200

Technical Review Technology Product Marketing Marketing 200

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

Marketing 138

Marketing Product Marketing User Friction Customer Experience 138

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Product Talk

OCTOBER 2, 2024

For today’s Tools of the Trade , we caught up with Yury Oleynik , the VP of Product Management at HiveMQ , who has managed to make continuous interviewing a reality on his team. Like many of the stories we highlight here on Product Talk, Yury’s features a few false starts and frustrations.

Feedback Software 279

Feedback Software Customer Experience Data Visualization User Testing 279

Userpilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Product managers focus on building the right product.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103