ProductPlan

SEPTEMBER 16, 2021

Vital to delivering successful products at Clickatell , an effective product roadmap can quell the confusion and missteps that often derail well-meaning product delivery organizations. Roadmaps provide the required context to understand how individual initiatives combine to meet strategic objectives.

Roadmap 98

Roadmap Product Strategy Data Visualization Strategy 98

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

The Product Coalition

AUGUST 1, 2023

What Is Product Strategy Exactly? And Why It Matters Product strategy is a creative act, to “do something new,” approaching an opportunity from a different angle. — Self So what exactly is product strategy? Why is it important if I have a solid product management team?” I snapped out of la la land.

Product Strategy 148

Product Strategy Strategy Product Research Data Visualization 148

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. During her tenure as a data scientist, Lisa built two predictive products. Within marketing, a “channel” is a medium through which to deliver messages such as push notifications or email.

Product Research 270

Product Research Data Visualization User Testing Research Software 270

Product Management University

OCTOBER 19, 2023

With that as the backdrop, there’s a good chance all of your launch content and messaging follows the theme of the headline in the press release. [company name1] and [company name2] partner to empower manufacturing supply chains with automation. None of these headlines answer the “why do buyers care” question.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Userpilot

NOVEMBER 23, 2023

How is the outcome-based roadmap different from regular roadmaps? Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes.

Product Research 105

Product Research Feedback Software Analytic Tools User Testing 105

ProductPlan

OCTOBER 7, 2020

Roadmaps are a unique tool for creating and maintaining stakeholder alignment, resource planning, and budgeting purposes. But what happens when you’re managing a product that is being continually updated? This is the situation for countless SaaS product management professionals lucky enough to manage products via this model.

Research Software 105

Research Software Roadmap User Testing Onboarding KPIs 105

Alchemer Mobile

DECEMBER 28, 2021

The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Roman Pichler

AUGUST 16, 2022

This does not mean, though, that you must like the other person and that you must be happy and smiley all the time—nor does it mean sugar-coating messages, only telling people what they want to hear, and putting up with issues. Instead, he requests product roadmap changes by talking directly to you.

Product Management 336

Product Management Product Manager Product Research Customer Experience 336

Alchemer Mobile

DECEMBER 21, 2022

The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Roman Pichler

NOVEMBER 2, 2021

To give helpful feedback and maximise the chances that your message is heard, you might say: “It’s great that you managed to deliver some of the product backlog items. Similarly, a team dealing with significant technical challenges may struggle to get sprint planning right due to the uncertainty present. Thank you for that.

Weak Development Team 381

Weak Development Team Development Software Review Technical Review 381

Product Talk

OCTOBER 2, 2024

Yury Oleynik is the VP of Product Management at HiveMQ. Founded and headquartered in Landshut, Germany, HiveMQ empowers businesses to transform with the most trusted MQTT platform (a messaging protocol used for connecting sensors and devices, such as in the Internet of Things).

Feedback Software 278

Feedback Software Customer Experience Data Visualization User Testing 278

Roman Pichler

MAY 10, 2017

In addition to deep product skills, you require generic, transferable product management capabilities, such as, effectively capturing the product’s value proposition , segmenting the market , validating product strategy assumptions , selecting the right KPIs , prioritising the product backlog , and analysing user feedback and data.

Product Management 193

Product Management Product Manager User Testing Data Visualization 193

Product Talk

SEPTEMBER 13, 2017

Our user research told us that alumni loved sending messages to their community: They asked for advice on everything from how to find their next job to what neighborhood to live in in their new city. Nobody wanted to receive these messages. Will we be able to predict who should be able to receive a message? – Tweet This.

Product Research 266

Product Research Research Software User Testing Data Visualization 266

Intercom, Inc.

APRIL 29, 2020

We also used in-app messages to avoid exacerbating already high levels of email fatigue. It’s the little things that you do which ensure your message is received by customers in non-spammy, meaningful ways. Adjust your product strategy and roadmap. Add value, not just noise. What pain points are they facing?

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

Sachin Rekhi

FEBRUARY 16, 2020

All of this is why I find the best way to articulate a strategy is as a set of product/market fit hypotheses that you are constantly iterating on and refining. Design: Product Roadmap. Probably the most visible aspect of the product manager role is driving the product roadmap.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Mind the Product

JUNE 14, 2019

A bad day in the office, a chance LinkedIn message, and before you know it, someone has moved jobs. This kind of serendipity is not a viable career strategy! It’s like a chance bit of customer feedback that we end up devoting a two-year roadmap to. I’ve worked up the career canvas, below, as a way of helping frame your strategy.

Development Team Review 175

Development Team Review Technical Review Weak Development Team Vision 175

airfocus

JUNE 25, 2025

Lucid Software’s Chief Product Officer Dan Lawyer offers a metaphor that reframes how we think about product strategy and product roadmap disruption, direction, and progress. The sail: Stands for strategy and roadmaps – the elements that must be constantly adjusted to maximize momentum.Â

Feedback Software 52

Feedback Software Research Software Data Visualization User Testing 52

Intercom, Inc.

FEBRUARY 13, 2018

A strong sales and product feedback loop avoids both scenarios. As your sales team scales and plays a larger role in representing the voice of your customers, an open line of communication aligns your product strategy with your addressable market. Additionally, Product can pose potential solutions and gauge their viability.

Product Research 192

Product Research Feedback Software User Testing Customer Feedback 192

Mind the Product

APRIL 10, 2020

In most companies, we try to plan the long-term future with an organisational strategy which feeds into a product strategy. This in turn feeds project plans and feature roadmaps, and the micro-planning of an agile product team. Itamar argues that it has to do with planning and execution. The Planning Waterfall.

Framework 223

Framework Weak Development Team Customer Experience User Testing 223

The Product Guy

JUNE 25, 2024

They can transform a mundane product roadmap into an exciting journey of innovation and customer delight, energizing teams to push boundaries and achieve more. This clarity makes it easier for all stakeholders to understand and engage with the product strategy, bridging the gap between technical details and business objectives.

Product Management 199

Product Management Product Manager Data Visualization Customer Feedback 199

Userpilot

AUGUST 18, 2024

According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful product strategy, the role of product strategy in prioritization, and how to align your prioritization efforts with your strategy.

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

Mind the Product

AUGUST 1, 2019

Most companies say they’re not competitor obsessed , but still one in five say they look primarily to competitors for product inspiration. Competitive intelligence is useful, but it shouldn’t guide your product strategy. Back to our messaging app example. There may be parts of your product that simply aren’t working.

Reporting Tools 190

Reporting Tools Data Visualization Customer Experience Product Research 190

Intercom, Inc.

SEPTEMBER 1, 2021

Product strategy: Partner closely with product to influence the product strategy and roadmap, closing gaps and capitalizing on opportunities. Positioning and messaging: Develop effective positioning and messaging that resonates with and converts Intercom’s target customer segments.

Marketing 138

Marketing Product Marketing User Friction Customer Experience 138

Product Management University

OCTOBER 16, 2023

Remember, your portfolio vision is the ultimate business outcome customers get from your portfolio, and that’s the key to creating a strategic value message for your portfolio. So even when buyers are only looking to buy one of your financial solutions, the lead message is always “greater financial flexibility to…strategic priorities.”

Positioning 147

Positioning Product Research User Friction Differentiation 147

Userpilot

APRIL 16, 2025

When data collection is messy, product managers lose visibility, teams waste hours chasing answers, and user experience suffers. Heres how data fragmentation hurts your product strategy and development: Fragmented data can cause flawed strategic decisions Every product decision starts with a question: Whats driving retention ?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

ProductPlan

OCTOBER 3, 2019

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. And if no one realizes it’s wrong or adjusts course quickly, a promising product can become a lost cause. What Does a Bad Product Strategy Look Like?

Weak Development Team 76

Weak Development Team Product Strategy User Testing Strategy 76

The Product Coalition

DECEMBER 11, 2023

So you have done your planning and now want to communicate your roadmap to management or to the team. Here is a template that will help you not only communicate your roadmap better but also build it the right way from the get-go. Photo by Tamil Vanan on Pexels You might have heard that I’m writing a book on product leadership.

Roadmap 78

Roadmap User Testing Workshop Customer Experience 78

Product Management University

AUGUST 15, 2023

The only thing that changes is the prioritization process that feeds your product roadmaps and backlogs. How does portfolio management impact product marketing and sales? The relevance factor goes way up on your marketing messages and sales narratives because they’re specific to each segment versus generic in a product model.

Product Management 246

Product Management Product Manager White Paper Management 246

The Product Coalition

MARCH 2, 2022

Many brands think they are engaging their customers, but what they are really doing is flooding their customers’ inboxes and social media with pre-canned marketing messages. Doing so, however, is well worth it; some 63% of marketers say that customer engagement manifests in customer renewals, retention, and repeat purchases for their product.

User Testing 158

User Testing Customer Feedback Customer Experience Research Software 158

Mind the Product

SEPTEMBER 14, 2017

We’ve found that it’s a great way to draw those people back to our product and to convert them into paying customers. The path to engaging releases starts with planning your near-term roadmap. A release is a chunk of work that introduces something new to the product that will be of interest for your users.

Data Visualization 156

Data Visualization Embedded Analytics Marketing Customer Experience 156

ProductPlan

JANUARY 27, 2023

This post will focus on the last example, product roadmaps. Why does roadmap inconsistency matter? What are the problems that arise from having inconsistent roadmaps, starting with the most consequential? What are the problems that arise from having inconsistent roadmaps, starting with the most consequential?

Roadmap 59

Roadmap Weak Development Team Customer Experience User Testing 59

ProductPlan

JUNE 14, 2022

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. Both of these play a critical role in motivating those responsible for bringing the product from concept to market. Product strategy.

Vision 59

Vision Product Strategy Strategy Feedback Software 59

ProductPlan

JULY 16, 2021

Product Manager’s Control of Employee Expectations. As a product manager, implementing an effective product strategy should remain a priority. When you close off avenues that might be worth exploring, you ultimately miss out on opportunities that can lead to a better product.

Reporting Tools 122

Reporting Tools Onboarding KPIs Research Software User Friction 122

Alchemer Mobile

AUGUST 25, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

Technical Review 130

Technical Review Product Management Product Manager Software Review 130