The Product Coalition

AUGUST 1, 2023

What Is Product Strategy Exactly? And Why It Matters Product strategy is a creative act, to “do something new,” approaching an opportunity from a different angle. — Self So what exactly is product strategy? Why is it important if I have a solid product management team?” I snapped out of la la land.

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Product Strategy Strategy Product Research Data Visualization 148

The Product Coalition

APRIL 11, 2023

Silencing Doubts During Product Strategy As a seasoned product manager, I have experienced this struggle many times. In fact, the most important lesson I learned when preparing for product strategy initiation (or any significant work) is the importance of getting into the right mindset. It was truly eye-opening!

Positioning 158

Positioning Product Strategy Strategy Presentation 158

Productside

APRIL 9, 2025

There has to be a strategic reason, a clear sponsor, and a message that lands with everyonenot just the exec team. Leadership Means Building the Right Mindset Joeri frames transformation as a product in itselfone that needs strategy, sponsorship, and customer buy-in. Transformation is a product. Trust powers innovation.

Data Visualization 177

Data Visualization Customer Feedback Product Research Analytic Tools 177

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

The Product Coalition

JULY 19, 2022

Let’s discuss ways to build strategies for high-value customers and work towards establishing a great product experience Who are high-value customers High-value customers are users who have already subscribed, signed up to your product, or own some of your products if you have many products in your ecosystem.

User Friction 148

User Friction Customer Experience User Testing Customer Feedback 148

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Productside

JULY 10, 2025

Strategy: Outcome over Output Roadmaps crowd-sourced from stakeholder wish lists = strategy theater. Strategy prompt “Act like my product-strategy coach. When sales, support, and execs feel the tension, they echo your message. AI-powered product management is today’s unfair advantage. Free marketing.

Artificial Inteligence 120

Artificial Inteligence 120

Product Management University

OCTOBER 10, 2023

That brings us to the topic of a single market strategy versus strategies for each product and which approach has more strategic benefit to your organization. None of your products on their own deliver the broad impact your customers are looking for. A market strategy does just that. Here’s the $1 million question.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

The Product Coalition

FEBRUARY 2, 2022

One of the most typical requests of people looking to learn about or deploy a product strategy is, “ where is the template I can use to fill it with all my …ideas… ”. Or “ where can I find a good strategy document from another company I can inspire on? ” Why such a good idea that works in other cases wouldn’t work for strategy?”

Strategy 172

Strategy Document User Testing Messaging 172

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Product Management 321

Product Management Product Manager Weak Development Team User Testing 321

The Product Guy

MAY 7, 2020

The competencies vary as you grow in the product organization from a Junior PM role to a VP, Products. As you climb the ladder, primarily the focus changes from solution and execution to strategy. Also, in various organizations which have grown in product maturity, customer base etc., Product Strategy.

Technical Review 398

Technical Review Product Management Product Manager Onboarding KPIs 398

The Product Guy

SEPTEMBER 10, 2016

Senior Product Manager @ Citrusbyte (New York City) Keywords: Consulting, Design, Product, Strategy, UX [link]. UI / UX Designer @ Citrusbyte (New York City; Multiple Locations) Keywords: Design, Product, Strategy, UI, UX [link].

Customer Experience 218

Customer Experience Product Management Product Manager Management 218

ProductPlan

SEPTEMBER 16, 2021

The roadmap guides and informs everyone involved with the product from ideation to market. Using Your Product Strategy and Product Vision to Plan Your Roadmap. Product strategies must be rooted in the overall vision of the company and product. The product roadmap then reflects that strategy.

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Roadmap Product Strategy Data Visualization Strategy 98

Userpilot

AUGUST 18, 2024

According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful product strategy, the role of product strategy in prioritization, and how to align your prioritization efforts with your strategy.

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

BrainMates

JULY 9, 2025

Turning Strategy Into Outcomes: Influencing Stakeholders To Achieve Alignment By Erica Wass At a Glance This blog outlines how successful product strategy depends on aligning cross-functional stakeholders, not just building a strong plan. In product management, strategy alone isn’t enough. Priorities are clear.

Data Visualization 40

Data Visualization Reporting Tools Product Research Strategy 40

ProductPlan

APRIL 18, 2023

In-app messaging is a way of communicating with users within the context of your product, often taking the form of tooltips, banners, or in-app chat. For software products, in-app messaging includes all of the native messages sent to a user while they are using your product.

Feedback Software 75

Feedback Software Messaging Customer Communications Customer Experience 75

Alchemer Mobile

MARCH 26, 2021

Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. Your team should have explicit data that has come directly from customers’ mouths (surveys, ratings and reviews, message centers, etc.) Incorporate customer feedback directly into your product roadmap.

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

Alchemer Mobile

DECEMBER 28, 2021

The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. And no, simply targeting customers in your app rather than on the web isn’t enough of a strategy.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Product Management University

OCTOBER 19, 2023

With that as the backdrop, there’s a good chance all of your launch content and messaging follows the theme of the headline in the press release. Your products and technologies are always the enabler or the vehicle that actually delivers the value to the customer. None of these headlines answer the “why do buyers care” question.

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Product launches Product Research Weak Development Team Vision 264

Intercom, Inc.

APRIL 29, 2020

I shared how we’re navigating these big changes, from the immediate impacts on customers, to the implications for our marketing and product plans, and, finally, to our customer communications strategy. We also used in-app messages to avoid exacerbating already high levels of email fatigue. Embracing a philosophy of change.

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

The Product Guy

JUNE 29, 2017

Jordan Bergtraum ★ ★ Product Management Consultant Talk(s)​: The Value of Win/Loss Analysis , The Benefits of Being Responsible for Product Messaging , Users vs. Thought Leaders , Introducing Product to Your Organization.

Product Management 246

Product Management Product Manager Product Research Management 246

Product Innovation Educators

NOVEMBER 14, 2022

Prior to Tango, Ken spent most of his career in the Bay Area at Uber, where he held roles in Launch Operations, Data Science, and Product Strategy. . Summary of some concepts discussed for product managers. [3:12] 7:48] How do you think about the strategy for getting attention for a new product launch?

Product launches 254

Product launches Development Team Review Technical Review Customer Feedback 254

Intercom, Inc.

SEPTEMBER 28, 2021

It’s important that product decisions don’t neglect your wider customer base – ignoring the needs of a subset of customers is not only a churn risk, it stunts your product’s growth. You always want to build for your desired future customer, whose characteristics align with your product strategy. . Well, it’s hard.

Feedback Software 249

Feedback Software Product Management Product Manager Customer Feedback 249

Product Talk

OCTOBER 2, 2024

Yury Oleynik is the VP of Product Management at HiveMQ. Founded and headquartered in Landshut, Germany, HiveMQ empowers businesses to transform with the most trusted MQTT platform (a messaging protocol used for connecting sensors and devices, such as in the Internet of Things).

Feedback Software 279

Feedback Software Customer Experience Data Visualization User Testing 279

Userpilot

SEPTEMBER 9, 2024

For each example, we’ll explore why it works and lessons that can help improve your marketing strategy. TL;DR Customer-led marketing is a strategy that puts the customer at the center of all marketing efforts, making their pain points , behaviors, and feedback the driving force behind decisions.

Customer Feedback 111

Customer Feedback Customer Experience Data Visualization Analytic Tools 111

Userpilot

SEPTEMBER 10, 2024

Net Promoter Score (NPS) : Leverage NPS data to address issues, enhance loyalty programs, and prioritize product development. Feature adoption : Improve adoption through in-app engagement, personalized suggestions, and in-app messaging. But this doesn’t mean their staff can handle a highly technical software product.

Data Visualization 111

Data Visualization Analytic Tools Feedback Software Product Research 111

Alchemer Mobile

DECEMBER 21, 2022

The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. And no, simply targeting customers in your app rather than on the web isn’t enough of a strategy.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. During her tenure as a data scientist, Lisa built two predictive products. Within marketing, a “channel” is a medium through which to deliver messages such as push notifications or email.

Product Research 271

Product Research Data Visualization User Testing Research Software 271

Product Innovation Educators

SEPTEMBER 2, 2024

He covers the “double diamond” approach, how to talk about value, pricing strategies, and how market research helps make smart decisions. Chip emphasizes that product managers should see market research as an ongoing process and provides practical tips for doing effective research.

User Testing 280

User Testing Product Research Market Research Research Software 280

Roman Pichler

AUGUST 16, 2022

This does not mean, though, that you must like the other person and that you must be happy and smiley all the time—nor does it mean sugar-coating messages, only telling people what they want to hear, and putting up with issues. Instead, he requests product roadmap changes by talking directly to you.

Product Management 336

Product Management Product Manager Product Research Customer Experience 336

Intercom, Inc.

JANUARY 18, 2023

We create our business strategies around driving growth, and look to growth as the key indicator of the health and viability of our companies. ” Chip Lay, Director of Product Strategy at Fullstory. You can use product analytics to discover new areas for research. Chip Lay, Director of Product Strategy at Fullstory.

User Testing 118

User Testing Customer Feedback User Friction Strategy 118

Roman Pichler

MAY 10, 2017

In addition to deep product skills, you require generic, transferable product management capabilities, such as, effectively capturing the product’s value proposition , segmenting the market , validating product strategy assumptions , selecting the right KPIs , prioritising the product backlog , and analysing user feedback and data.

Product Management 193

Product Management Product Manager User Testing Data Visualization 193

Userpilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? What is a product experience strategy? And where do you start?

Data Visualization 105

Data Visualization User Testing Customer Experience Analytic Tools 105

Roman Pichler

NOVEMBER 2, 2021

To give helpful feedback and maximise the chances that your message is heard, you might say: “It’s great that you managed to deliver some of the product backlog items. Similarly, a team dealing with significant technical challenges may struggle to get sprint planning right due to the uncertainty present. Thank you for that.

Weak Development Team 381

Weak Development Team Development Software Review Technical Review 381

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 166

Customer Experience Product Research User Testing Data Visualization 166

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy.

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104