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Reinventing our wheel: The vision behind Intercom’s new Messenger

Intercom, Inc.

This evolution always starts with one thing: a clear product vision. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution. An inevitable slide into decline sounds ominous. Here’s how we did it.

Vision 118
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Is Your Product Messaging Impactful Enough?

The Product Cafe

☕ All About Product Messaging Many businesses rush to launch their products, often overlooking the significant role of product messaging. If you find yourself in this situation, revisiting and refining your messaging strategy immediately is crucial. Product messaging can be tricky to get right.

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Product Portfolio Management & the Strategic Ripple Effect 7 of 10 – Portfolio Positioning Is What Makes Your Product Positioning More Strategic

Product Management University

If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning! Let’s give it the acid test. In fact, they’re one and the same with some minor wordsmithing if done right. You bet it does!

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53 Questions Developers Should Ask Innovators

TechEmpower - Product Management

Which devices will you test on specifically? Email / SMS Does your application send out transactional emails or SMS messages? How are those mass messages crafted? How often is message content updated? Is there a need for A/B testing? Send messages? Targets Are you developing a native app and/or a web app?

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AI in Advertising: Using AI to Predict Ad Performance

The Product Coalition

While testing different ad variations is essential to find the most effective designs and messaging, it can also be a time-consuming and expensive process. This is where predicting ad creative performance prior to testing comes in. This is important because testing ad creatives can be time-consuming and expensive.

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Sticking to Your Product Vision Means Saying “No”

ProductPlan

Product managers wear many hats, but one of the most uncomfortable ones they’re forced to occasionally don is that of the product vision “Gatekeeper.” The harder part is shooting things down that aren’t bad at face value, but don’t match up with the strategy, vision, and timeline of the overall product.

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Why product managers absolutely need to socialize product vision

Innovatemap

Whether you’ve been handed a new product vision to execute or you have an idea of your own, it’s also your job to socialize your product vision and gain buy-in from internal stakeholders. Let’s take a look at the process of socializing your product vision internally and why its imperative to your product’s success.

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