Remove Naming Remove Positioning Remove Software Engineering Remove Weak Development Team
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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

Understanding how user personas, department personas, and buyer personas impact each other will help you develop a better product and a better marketing strategy for your products. And finally, we’ll look and B2B buyer personas and the role they play in product development. What is a User Persona? Types of User Personas.

B2B 130
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Agile and People: The Transformation Will Happen Naturally

The Product Coalition

In my first article in this series, I posited that the only problem Agile has is that it’s too concise. I truly believe that our bad mental model i.e. expecting people to execute like machines is at fault here. As you become better at your transformation efforts and become more aware; you start seeing your weak spots.

Agile 173
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How do we feel about being called ‘women in tech’?

Intercom, Inc.

We’ve reached out to a few of our colleagues on Intercom’s R&D team to hear their reflections on the movement and what the term “women in tech” means for them. What’s in a name? ” Recently, myself and the Content team were discussing the different ways we could approach this important topic.

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Technical Women Are Software Managers

Johanna Rothman

One of my reviewers for the Modern Management Made Easy books asked a fascinating question: I've never seen this many women in management or in senior leadership positions. Up until the mid-80s, many of the software engineering jobs were for special-purpose machines or applications. What's so bad about that?

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The new dawn of Machine Learning

Intercom, Inc.

ML teams tend to invest a fair share of resources in research that never ships. If you want to invest in ML, hire someone with experience on both the tech and the operational side so they can start working with the product team from day one. I think this is important for product teams for two reasons. ” Des Traynor: Yeah.

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Here’s Why You Should Write Unit Tests

Modus Create

Software engineers have been testing ever since they could write code. However, the ability to automate software tests commercially emerged only in the 1980s with the introduction of AutoTester. Unit testing is a type of software testing where individual units or software components are tested.

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Edmond Lau and Jean Hsu on engineering more leaders and better working relationships

Intercom, Inc.

As up and coming engineers in Silicon Valley, Jean Hsu and Edmond Lau long sought more influence and impact in their respective positions – but they couldn’t shake the feeling of being stuck. Many engineers feel like they must make a jump into management to lead. Jean: Especially with engineering teams.