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Whatchu Know About Me: What Is a Digital Identity

The Product Coalition

When you visit a website, perform online transactions, register for a seminar, you’re doing so as a user of the service. names, driver’s license number, passport number, bank account number, etc. This identity helps in establishing interests, and reveal patterns of user behavior. Deepfakes are also being to create fraudulent IDs.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses. The B2B SaaS marketing space can feel a lot like an echo chamber.

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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

Closed-loop analytics will help you streamline your sales processes, bring in more leads/customers, and increase conversions through a closed-loop marketing strategy. It’s named closed-loop analytics because it creates a full cycle of data transfer so that all teams can access and learn from each other’s data.

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Want to Land Speaking Engagements? Here’s How

Pragmatic Marketing

They might land these gigs because they have experience speaking, have a topic of great interest to many people, or have a “name brand.” They look to speaking as a great way to build awareness for their business and personal brand, so doing free gigs can be a good business strategy.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

Has Adjust changed its business strategy in Japan over time? A: The fundamental strategy of providing best-in-class mobile business intelligence has not changed. However, our customer base has expanded from mobile-first companies to more traditional, national brands as mobile becomes essential to every company’s marketing strategy.

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Product Conferences In 2021 You Can’t-Miss

Userpilot

Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. What: This event (as the name implies) is all about product-led growth. February Product Conferences. Get your tickets before it’s too late (Each one has a free option)!

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The Top 8 Tech Companies to Intern at in 2022

PMLesson's Ace the PM Interview

Google hiring managers give an extensive overview of their hiring practices in their document aptly named " How We Hire ," packed with tons of actionable advice. The two days of the program consist of hands-on technical workshops, professional development seminars, and opportunities to meet with senior leadership.