Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 28, 2022

When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. The answer is yes – it’s both.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

Intercom, Inc.

JUNE 8, 2021

The pandemic has transformed the way we do business and build relationships with customers – highlighting the need for digital-first solutions and personalized, conversational messaging. We commissioned Forrester Consulting , an independent research firm, to learn more about how conversational support is changing the industry.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Userpilot

SEPTEMBER 7, 2023

In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. Understand your buyer personas and user personas: Collect feedback from existing customers Use signup surveys to get new customer information Look at user behavior in-app to spot trends 2.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is the purpose of customer acquisition in SaaS? This article answers that and more. Book a demo now to learn more.

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

Intercom, Inc.

OCTOBER 30, 2018

The most common way to think about leads is to put them in two buckets: inbound and outbound. These are the invisible buyers who visit your website, check out your product and even research your solution on a site like G2Crowd or LinkedIn, but ultimately, never get in touch. Find and pick the right sales tool.

Research Software 146

Research Software Outbound Inbound Data Visualization 146

Intercom, Inc.

AUGUST 13, 2020

Yesterday we launched powerful upgrades to the Intercom platform for support teams. So over the years, we’ve been able to build internal tools to cater to our team needs. By capturing related conversations in one place, we’ve drastically reduced the amount of time and tools people needed to gather customer insights.

Data Visualization 211

Data Visualization Reporting Tools Research Software Feedback Software 211

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. Using data to drive outbound sales. Yes, Dropbox started off with no traditional sales team. Not likely.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Userpilot

FEBRUARY 25, 2021

That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. In this SaaS marketing playbook, we have compiled the hottest trends in growth marketing as told by real people on the field. SaaS Marketing Playbook Table of Contents. SEO for SaaS Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

JULY 4, 2023

Read on to discover how to cross the chasm and scale your technology company. There are five segments in the technology adoption lifecycle: Innovators; Early adopters; Early majority; Late majority; Laggards; Some strategies to crossing the chasm include: Create a buzz to help attract the right technology enthusiast to your product early.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Intercom, Inc.

DECEMBER 3, 2020

In the first podcast, I chatted with some of our teams from research, engineering, and product management, who translated your feedback into the features and products we built. I’m on the research and data science team here at Intercom. It didn’t provide any visual cues for the customers to check their outbound messages.

User Testing 152

User Testing Feedback Software Data Visualization Research Software 152

UX Studio: Product Management

JULY 29, 2021

Knowing how to sell UX research is an important part of every UX researcher’s toolkit. I didn’t get into research to end up doing sales,” might you say. First, we’ll start by seeing how knowing how to sell research will help you in your UX journey. Sometimes you’ll even be the only researcher in the team.

Research Software 110

Research Software User Testing Product Research UX 110

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

SEPTEMBER 21, 2022

“These technologies may have helped businesses scale, but it sent relationships that customers had with businesses back to the dark ages” To deal with this scale, a new generation of technology companies emerged introducing ticketing systems and concepts like “do-not-reply” emails.

Research Software 118

Research Software User Testing Customer Experience Vision 118

DemandMatrix

JULY 1, 2020

The representative cold-call these leads or get the hold of these leads through messages, emails or social media platforms. Despite of tons of resources and expertise, outbound sales are considered to be ineffective. The breaking news is outbound sales can give exceptional results with a strategic approach. Well, get up!

Outbound 52

Outbound Research Software Analytic Tools Technical Review 52

Userpilot

JULY 28, 2024

How does a free trial work in SaaS and help me get customers, you may ask as a new SaaS founder. Average lengths for a free trial range between one week to two months but B2B SaaS companies typically fall in the 14 to 30-day range. Most free trials lower the average customer acquisition cost for a SaaS company.

Research Software 98

Research Software User Testing Customer Experience Product Research 98

Usersnap

JANUARY 20, 2023

When choosing an appropriate customer support tool, you want to make sure that it ticks all the boxes your team requires. You’re off to a good start by researching the available options. Each method requires different tools to achieve the desired outcome. What’s Customer Support Software? So, congratulations!

Feedback Software 52

Feedback Software Analytic Tools Research Software Reporting Tools 52

Userpilot

AUGUST 18, 2024

Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels. To do this, conduct market research. You can also consider these GTM examples for inspiration when you develop your strategy.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Userpilot

JUNE 24, 2024

Easier content creation & personalized messages : New technologies simplify content creation and personalization, improving engagement and efficiency. Customer communication tracking and analytics : Advanced analytics tools measure communication effectiveness and optimize strategies. Book a Userpilot demo !

Customer Communications 59

Customer Communications Analytic Tools Feedback Software Research Software 59

Intercom, Inc.

MARCH 14, 2018

Work on how you’ll pitch and describe the solution in a way that makes the most sense for your users. An example of this was enabling customers to capture an email and replace the standard conversational reply on outbound messages. Your solution should be the only incentive needed. Decide how you’re going to pitch. Be visual.

User Testing 223

User Testing Customer Feedback Data Visualization Feedback Software 223

Userpilot

APRIL 8, 2022

Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. During that time, she noticed there was a huge need to automate the PR processes and there was no tool on the market to make that possible.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Userpilot

AUGUST 12, 2024

Problem-solving : Systematic problem-solving ensures solutions that are valuable, usable, feasible, and viable. Product discovery : Identifying and implementing top-priority solutions via customer feedback, iterative development, hypothesis validation, and stakeholder collaboration.

Feedback Software 105

Feedback Software Analytic Tools Research Software Product Research 105

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies. Second, marketing is about market and customer research as much as product promotion.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Mironov Consulting

FEBRUARY 6, 2020

A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. Let’s switch out of ERP systems and become currency traders.” BigCorp has $2M set aside for Blockchain research. But metrics aren’t generic. Grass is greener. “We

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

AUGUST 23, 2023

Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. The SaaS value chain is unique in that customers receive value from the product over a long period of time rather than a single interaction.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Intercom, Inc.

NOVEMBER 10, 2020

Customers expect a seamless and personalized experience at every point of their journey, but managing all of these interactions across different channels, teams, and tools can often be difficult and inefficient. No more bouncing between whiteboards, Post-It notes, Intercom and other tools to map out your messaging campaigns.

Data Visualization 104

Data Visualization Customer Experience User Testing Research Software 104

Amplitude

NOVEMBER 14, 2017

Early in my career as a product manager, I remember being introduced to the process of user research in a way that made it seem like a monumental undertaking. A typical user research cycle looked like this: write up an agenda. With all of those steps, user research became a chore. 7 tips to help you actually do user research.

User Testing 134

User Testing Research Software Product Research Customer Feedback 134

The Product Coalition

APRIL 14, 2020

Nevertheless not all businesses understand how to leverage on technology to break out of the ad-spend rat race nor harnessing it to help marketing and sales teams to be more effective. Research ¹ has shown that lead generations tactics remained relatively unchanged over time as the world embraces high level of digitization.

Banking 78

Banking User Testing Research Software Customer Experience 78

The Product Coalition

NOVEMBER 27, 2017

User research process for startups Forget the 8-step process, just go talk to them. In order to get in front of users regularly with that process requires dedicated user researchers. Below is an overview of how I’ve learned to do user research at startups. Hack #2: Pull the user research subject emails yourself?—?don’t

User Testing 60

User Testing Research Software Product Research Customer Feedback 60

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Teams that benefit: Product, research and development, product education, customer success, sales, marketing.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Intercom, Inc.

APRIL 7, 2021

That’s why we partnered with Klaus , the conversation review and QA platform for support teams, to get a deeper understanding of what “quality support” actually looks like. Increasingly, we’re seeing that customers want digital-first solutions that allow them to get the support they need, on their own terms. Who will do the reviews?

Onboarding KPIs 129

Onboarding KPIs Reporting Tools Customer Experience Data Visualization 129

Intercom, Inc.

AUGUST 20, 2019

Buyers now have more information than ever before, inbound and outbound SDRs have to change their approach to capture buyer interest and add value, and the skill set needed to be successful has changed. This is accomplished through inbound qualification, or from outbound outreach to prospective customers. Here’s why.

Weak Development Team 35

Weak Development Team Customer Experience Outbound Inbound 35

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. What Is a Go-To-Market (GTM) Strategy For SaaS? A go-to-market strategy is your blueprint for successfully launching a new product in the SaaS market.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

ProductPlan

MARCH 17, 2020

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common outbound effort activities include: Competitive differentiation. Market research. Use tools like Prune the Product Tree to explore inputs from customers and internal stakeholders.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

DevelopmentCorporate

FEBRUARY 14, 2022

Yet, recent research has shown that the return on these investments is poor. B2B SaaS firms should temper the amount of time and energy they invest in leveraging social media to drive leads to the top of their sales funnel. Investing in outbound inside sales teams will probably deliver a better outcome.

B2B 52

B2B Research Software Outbound Weak Development Team 52

The Product Coalition

APRIL 26, 2021

JTBD is a great tool for understanding what you can do for your customer and helping you develop a product (or feature set) around that. Let’s say you’re developing a tool for people in a team to chat with each other about work (think Slack or Microsoft Teams). You can quite easily visualise this group and target them.

Marketing 95

Marketing Outbound Strategy User Testing 95