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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

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Moving from reactive to proactive customer support

Intercom, Inc.

The typical support “strategy” is to let common issues roll in for support reps to address. With the right approach and proactive support tools – think Outbound Messages , Product Tours , and Mobile Carousels – you can provide every customer with the fast, personal help they need at the exact moment they need it.

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The support leader’s guide to proactive support: Provide help before it’s needed

Intercom, Inc.

The typical support “strategy” is to let common issues roll in for your support team to address. With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime.

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How to Cross the Chasm & Scale Your SaaS

Userpilot

There are five segments in the technology adoption lifecycle: Innovators; Early adopters; Early majority; Late majority; Laggards; Some strategies to crossing the chasm include: Create a buzz to help attract the right technology enthusiast to your product early. The book goes into detail about the chasm as well as valuable strategies.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

I hosted Max on our podcast, where he shares the strategies he’s used to grow Udemy and Sales Hacker, hiring tips for sales teams, and much more. We have webinars, virtual events, books – we do everything now. Is it transitioning from inbound to outbound sales? Max: For the most part, it’s outbound efficiency.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

There isn’t a canon of resources that can provide you with a tried-and-true strategy to deploy. “In that same spirit, I think that that we wanted to do the same for the customer success industry, webinars, all that sort of stuff, building kind of a partner ecosystem around us. They loved that one webinar. Who are you?

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What Are The Stages Of The SaaS Sales Process?

Userpilot

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. The self-service model. The enterprise model.