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Tackling complex design debt: a three-step framework

Intercom, Inc.

But if we had looked a little closer, we would have seen that we were accumulating two distinct types of design debt in our product: user-experience debt and functional debt. User experience debt. Let’s take a closer look at both of them now. Which brings me back to my initial statement: “Moving fast makes you slow.”.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Enterprise marketing relies heavily on the ability of your sales teams to reach qualified leads and present value even if the buyer isn’t going to be the end-user. Uses outbound marketing methods like cold outreach and account-based management to pinpoint leads that align with the ideal customer profile or ICP.

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The SaaS Marketing Playbook for Exceptional Growth in 2021

Userpilot

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. The plays the current Director of SEO at Shopify has used in the last 10 years to help companies acquire +100M users.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product managers need to plan the timing, how to measure launch success , and how to make sure their first-time user experience is satisfying. The outbound strategic product management responsibilities include market research, product discovery , and the development of differentiation and positioning strategies.

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Sujan Patel on scaling growth with chatbots

Intercom, Inc.

Sujan: Mailshake is an outbound sales tool. When even just one thing is working, that’s when it’s really time to buckle down and figure out what I think is core part of the conversion flow, which is the sales, the product, and the first user experience. It might not be your graphics or your UX.

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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. The post Closed-Loop Analytics for SaaS: How to Bridge the Data Gap appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

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First-Party Analytics: How to Collect and Interpret Data for Actionable Insights

Userpilot

A classic third-party data example is how Facebook gives advertisers access to users’ data, so they can be easily segmented and targeted. Now, as a product marketer, what first-party data strategy would help you improve the user experience? Let’s go over five ways to collect user data right from your product.