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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

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Essential Technical Program Manager Skills

The Product HQ

Are you looking for crucial technical program management skills to become a successful technical program manager? Technical program manager (TPM) roles range from mid to senior-level positions that support organizations with their product goals. Well, you’re in the right place.

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? Gen Z Attention Spans? Meet the UX Design Hacks That Win Them Over

UX Planet

In today’s changing world of technology and digital experiences, one of the biggest challenges we face is understanding and meeting the unique expectations and behaviors of Generation Z. Millennials or Generation Y witnessed the rise of technology and were early adopters of social media and smartphones.

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

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Become a Product Visionary with Alternative Futures Analysis

The Product Coalition

The upstart positioned itself to capitalize off of these forces, while Blockbuster ignored them at its peril. This is a well known mantra among tech CEOs, especially Facebook’s Mark Zuckerberg. For the purposes of our example, I chose only two drivers (Technology and Isolationism), so we’ll have just one 2 x 2 matrix.

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2022 on Inside Intercom

Intercom, Inc.

We’ve made it to the end of 2022 – 12 months in which everything changed for the tech industry. After booming for the best part of two decades, a number of factors coincided to transform the SaaS landscape and tech more broadly. As we know, we’re in the middle of a tech industry slowdown. Well that was quite the year.

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How customer expectations are rising – and what to do about it

Intercom, Inc.

Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. In particular, the pandemic has brought about an unprecedented shift in our reliance on technology that has had a knock-on effect on how customers relate to, and interact with, companies and brands. With empathy. “I