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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

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2022 on Inside Intercom

Intercom, Inc.

We’ve made it to the end of 2022 – 12 months in which everything changed for the tech industry. After booming for the best part of two decades, a number of factors coincided to transform the SaaS landscape and tech more broadly. As we know, we’re in the middle of a tech industry slowdown. Well that was quite the year.

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

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Staff Product Manager vs Senior Product Manager – Which Role is Right for You?

The Product Manager Coach Blog

Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. In this article, I will review the differences between the Staff Product Manager and the Senior Product Manager roles, helping you gain clarity and make an informed decision about your career path. Which one is right for you?

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Continuous Improvement: How It’s Important for Software Developers

The Product Coalition

Continuous improvement is a continual process to improve components of enterprise software?—?processes, Whether your company is a startup or a multinational enterprise, understanding the importance of continuous improvement is essential. Enterprises use continuous improvement in software development or data automation solutions.

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Digital Transformation: What Product Managers Need To Know

The Product Coalition

"Digital transformation" is the process of using technology to redefine processes, products, and services to create more value for customers and organizations. Digital transformation (DT) is the process of leveraging digital technologies and data to create value and gain a competitive edge in today’s rapidly changing digital economy.

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How to Develop a Fintech App: Features, Trends, and Costs

The Product Coalition

The overall technological progress enhances a lot of business areas, and financial technologies are certainly part of that dynamic. Taking into account the expanding usage of technologies in the financial industry, there is no wonder people started wondering how to make a fintech app. What is fintech?