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If youve been reading Product Talk for a while, you probably already know that the majority of the stories we share in the Product in Practice series focus on how product teams are adopting continuous discovery habits in their work. Do you have a Product in Practice story youd like to share? But not today.
A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. James shares insights from his research studying companies that consistently launch successful products.
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.
Introduction to customer satisfaction surveys Customer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. Types of customer satisfaction surveys and their use.
Speaker: Eran Kinsbruner, Best-Selling Author, TechBeacon Top 30 Test Automation Leader & the Chief Evangelist and Senior Director at Perforce Software
Though DevOps is a relatively new role, it’s one that allows visibility across the whole operation, making it important to senior tech positions. It's no secret that CTOs need to have a full understanding if they want to be successful, but does that make them responsible for developer productivity?
At our latest TPG Live roundtable, we brought together four leading voices in product coaching, discovery, and strategy. Here are the key takeaways organized by theme, focusing on what product teams need to understand and act on now. Discovery is not just a PM function. It works best when teams learn together.
“Product thought leaders talk about an ideal way of working. I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” product outcomes).
In addition to delivering a keynote at the Product at Heart conference (in case you missed it, you can find the video and transcript of that presentation here ), conference co-organizer Petra Wille also invited me to participate in a fireside chat at the Leadership Forum event. Introduction: What Is ProductDiscovery?
It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. My primary objective across my business is to increase the number of product trios who adopt a continuous cadence to their discovery work. Turning My Content Into a Product. That was a start.
Speaker: Richard Cheng, Associate Product Manager, Mark43
To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management. Haarthi Sadasivam, Technical Product Marketing Manager at Looker will join the conversation on best practices.
How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
What is ProductDiscovery? Productdiscovery describes the activities required to determine if and why a product should be developed and offered. This increases the chances of creating a product that users actually want and need and achieving product success. What makes the product stand out?
Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.
How product managers can move from ideas to action Watch on YouTube TLDR In this episode, I speak with Atif Rafiq about how senior product leaders approach strategy development and execution. In this episode, he shares some insights from that workshop and his experience in product leadership.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Every product team wants to build things users love. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team. How to position your vision as an umbrella for the product strategy.
I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.
For Mike Donovan , Senior Vice President of Product at Sauce Labs , the answer to that question is a resounding yes. For Mike Donovan, Senior Vice President of Product at Sauce Labs, the answer to that question is a resounding yes. Mike began his career as an engineer and transitioned into product about five years ago.
Leading a product team (or several teams) comes with its own set of challenges that’s often similar to but distinct from the hurdles individual product contributors face. That’s why it’s especially enlightening when you encounter a product leader who is willing to openly share the challenges they’ve faced. Teresa: Okay.
A few months ago, fellow Product Talk coach Hope Gurion and I sat down to discuss why there’s no single right way to do discovery. In this third and final conversation in the series, we discussed two core principles of continuous discovery : why it’s essential to set up compare and contrast decisions and surface and test assumptions.
Speaker: John Cutler, Product Evangelist and Coach at Amplitude
In a post-COVID world, online retailers are forced to reevaluate their position and address the challenge of adopting new customer experiences. Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models.
The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.
Guest Post by: Terri Boshoff (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Nis Frome]. When I joined Wetu in 2014, I was the 7th employee, we had just over 100 companies using our software, we were exclusively available in Africa, and the product was already 5 years old. In most companies, this process is ongoing.
You’ll often hear Teresa say that there’s no single right way to do continuous discovery. Something she might not say as often (that’s just as true) is that there’s no single wrong way to do discovery , either. Let’s be clear: The fact that it’s easy to make mistakes is not an excuse for avoiding discovery. Let’s dive in!
Productside | Product Management Courses & Training Breaking the Silos: How Product and Engineering Build Better Together In Season 3 of Productside Stories , we sat down with Guy Gershoni , Head of Engineering at genesIT, for a candid conversation on what it really takes to build great products in todays complex tech environments.
Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
One of the most common responses I get when I talk about continuous discovery is: “That would never work in my organization.” But after working with thousands of product people and organizations of all kinds, I can tell you that everyone is capable of making progress on their continuous discovery journey. What Is Discovery?
Guest Post by: Andraž Zvonar (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Dimitris Sotiriou ]. Product teams are a multidisciplinary unit of people, usually none of the members being a direct report to one another (other than the team lead). Too much product work, too many changes, that’s not gonna work… he would say.
No company is perfect, especially when it comes to continuous discovery. No company is perfect, especially when it comes to continuous discovery. You can probably easily list off where your current company is nailing it and where there’s room for improvement when it comes to adopting continuous discovery habits. Tweet This.
Productdiscovery is critical in identifying workflows, pain points, and user goals that shape successful products. Asking the right productdiscovery questions helps uncover the deeper needs driving user behavior and expectations.
Listen to the audio version of this article: [link] A Product Strategy System The product strategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific product strategy approach Ive created. [1]
When done right, mobile surveys receive up to 3x higher response rates than traditional web surveys. With 85% of adults keeping their smartphones within arm’s reach at all times, mobile surveys have become the most direct route to gathering authentic user feedback. What is a mobile survey?
Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.
It’s no secret that engineers can be hesitant to participate in product trios. Or they might question how doing discovery is going to serve their short and long-term career ambitions. Do you have a Product in Practice story you’d like to share? The overarching goal of Ramsey Solutions products? You can submit yours here.
For this month’s Product Talk post, I recorded a video where I consider the difference between product managers and product owners. I want to talk about product managers and product owners. I’ve had several companies ask me if they should be hiring product managers or product owners.
Stepping into your first product leadership role is a major change. You may find yourself less involved in the day-to-day work of discovery and delivery and more focused on higher-level strategy. And it might feel a bit lonelier than when you were an active member of a product trio. You can submit your story here.
Guest Post by: Niveditha Jayasekar (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Patrick Hoffman]. For product managers, it’s even more important because we intersect with different people in different scenarios every day with the ultimate goal of aligning the product to the customer and the business. .
Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. This takes some basic research but tools like Statista can help you quickly gather high-level data. The connection between retargeting and mobile surveys.
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. UX Research provides this additional layer of insight, transforming numbers into actionable insights.
Too many discovery efforts fail silently. Because most discovery is just activity. To change that, we partnered with David Pereira , a product leader & product coach who’s made a name for calling out “fake discovery” and showing teams how to course-correct with ruthless clarity. Not alignment.
Guest Post by: Daphne Garcin (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Chris Butler]. So we want to innovate and create new features for our product. Hypotheses are only useful if we test them (with customers), to validate or discard them. With our product, we want to make shopping in store easiest.
Product management is one of the hottest careers in high-tech right now with tremendous career growth. If you’re considering a career in this industry, you’ll need to know exactly what will be expected of you as a product manager. What Does a Product Management Career Path Look Like?
This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Cause : A confusion about what an effective product vision is.
Visualizing discovery work with an opportunity solution tree has been a game-changer for both me and the teams that I work with. This sets the scope for our discovery. From there, an effective team is doing two key research activities week over week. Assumption testing is evaluative. Assumption testing is evaluative.
There are all kinds of ways to introduce continuous discovery habits. And if you’re really excited about an idea, you might look for opportunities to share it outside your company with the broader product community. Today’s Product in Practice features a continuous discovery champion who did all three.
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