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A framework for productlaunch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. James shares insights from his research studying companies that consistently launch successful products.
How productmanagers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
However, productmanagers often face even greater challenges when navigating high-stakes situations with senior leadership or dealing with conflicting priorities across departments. These moments can be politically challenging, as they require balancing the immediate demands of stakeholders with long-term product goals.
As a productmanager or leader, your ability to manage stakeholder relationships is as critical as your strategy and execution skills. Read more » The post Deep dive: Mastering stakeholder management for product leaders appeared first on Mind the Product.
Effective cross-functional collaboration and communication heavily influence productlaunch success. Research shows that as many as 70% of productlaunches fail due to inadequate coordination among stakeholders, including supply chain, productmanagement, legal, marketing, and change control teams (Gartner, 2022).
Lessons from launching a #2 Product of the Year on Product Hunt – for productmanagers. Today we are talking about getting attention for your productlaunch. Summary of some concepts discussed for productmanagers. [3:12] Product Hunt is not one-size-fits-all.
The best productlaunches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. All good, right?
Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). Get started today !
A productmanager’s guide to breaking free from reactive problem solving Watch on YouTube TLDR In my recent conversation with Doug Hall, master of turning chaos into clarity, we explored how productmanagers and innovation leaders can break free from reactive problem-solving and create more value through proactive innovation.
Speaker: David Bard, Principal at VP Product Coaching
Takeaways: Uncover and navigate through common pitfalls that are plaguing product teams today. Explore proven solutions, laying the groundwork for triumphant productlaunches. Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies.
The fate of your company could depend on the success or failure of a productlaunch. By creating an effective strategy, you can make sure… Continue reading on Product Coalition »
For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their ProductManagement organizations. At all of them, I start understanding the current state of ProductManagement. I review strategies and roadmaps. I gather data through surveys about observations.
A guide to successful productlaunches – for productmanagers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful productlaunches. The LAUNCH Framework Launching a new product successfully is a big challenge for many companies.
A lot of teams obsess about getting everything perfect for productlaunch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. In the Mad Men world of marketing, a huge launch day could be vital in building hype. There are bugs to iron out and blog posts to write.
Speaker: Bob Webber, VP Product Flow Optimization, Construx
Despite the importance of new product development, more than half of all productlaunches and innovations fail. This webinar is for engineering and product leaders who are struggling to find an innovation strategy that works. Use ProductManagement Today’s webinars to earn professional development hours!
Do they know where to go to promote their product, and how to do it once they get there? Getting through the first productlaunch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.
Tools for planning and executing product projects Today we are talking about the skills productmanagers need to grow their careers. Before joining Google, Neha worked as a Management Consultant at Essex Product Consulting, where she helped organizations build products. To help us, Neha Bansal is with us.
But your sales team needs a lot more than an email on launch day to maximize the opportunities that productlaunches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on productlaunches.
With so much invested in transforming an innovative idea into a tangible offering, it’s not enough to build the product—you need consumers to buy it. A productlaunchstrategy is a comprehensive plan designed to jumpstart, accelerate, and scale product adoption once something hits the market.
What do you need to successfully navigate the different productlaunch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A productlaunch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.
In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! It takes a while to reach that fit to the point that you can optimize business and productstrategy independently!
What does the productlaunchmanager do? Does your organization really need such a role if you already have a productmanager ? The productlaunchmanager coordinates the work of cross-functional teams and supports the productmanager during productlaunches.
As for the Product, it is necessary to make clear always, things like: What are the goals of the quarter At what stage of the progress we are What does a new productlaunch imply If something is delaying it is useful to understand why and what are the implications. More About The Product Mentor.
While productmanagement enjoys unquestioned support in the world’s most successful tech companies, other organisations that could substantially benefit from productmanagement are still yet to adopt and embrace the discipline. So, I want to go through why you need productmanagement in your tech or digital organisation.
Whether youre grappling with a delayed productlaunch or a strained relationship, the path forward begins by uncovering the deeper truths beneath the surface. Productmanagers live and breathe this approach, diving beyond symptoms to address root causes. Want to get ahead?
Why market research is productmanagers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of productmanagement and innovation, market research is like a compass.
Lessons from a ProductLaunch: Rivian. Ask any productmanager, and they will tell you that productlaunches are equal parts daunting and exciting. “Go, Go, go, go” is the mantra, as all team members kick into high gear to get the first minimum viable product (MVP) out into the world.
Whether you’re introducing a new product, releasing an upgrade, or announcing advanced features, outlining a productlaunchstrategy can help align your efforts in the right direction. The key is to monitor all the data and optimize your strategy at each step. Book a demo to see it in action.
Emely Übler has been working in productmanagement for six years and as a productmanager for Koenig & Bauer Coding in Germany for the last 10 months. As part of this work, I control the sales numbers and build strategies for increasing sales and whenever needed. Landing the Role.
Do you want to track productlaunch success with relevant KPIs and metrics but don’t know where to start? Productlaunch metrics provide valuable insights that you can use to improve your product and increase product growth. What is a productlaunch? What are the phases of a productlaunch?
As B2B companies build their PLG strategies, they can take lessons from how B2C companies have succeeded. Read more » The post What B2B companies can learn from Duolingo’s growth strategy appeared first on Mind the Product. Here's what they learned.
In this ProductTank Vienna talk, director of productmanagement at Kununu, Johannes Mayer, illustrates the importance of having a company mission by explaining how things worked at Kununu in the past, the problems they faced, and how they solved them. Watch the video to see Johannes’ talk in full or read on for an overview [.]
Productlaunch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launchedproducts fail. What is a productlaunch in SaaS? Pre-launch phase.
Lessons Learned from launching The Everyday Innovator Virtual Summit. After hosting the 2020 virtual summit for productmanagers and product VPs, I’ve been asked many times for my lessons learned: what made it great, what would I do differently, what advice I have, what I learned about launching a product, etc.
There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a productlaunch plan. If you get your productlaunch plan wrong, all the hard work and effort of building your product might be for nothing. What is a productlaunch plan?
This metamorphosis was not just a change in title; it was a profound realization of the impact that research and strategy can have on the very foundation of the products we create. When I later transitioned into a ProductManager role, this customer-centric approach became invaluable.
What is each flavour of productmanager responsible for? In my previous post, I introduced the four different flavours of productmanager, depicted by the PM quadrants matrix. What are the four flavours of productmanager? It’s a non-negotiable for me, that a productmanager must have emotional intelligence.
Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.
If you’re wondering what strategic productmanagement is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic productmanagers and how they can use data effectively to shape productstrategy and deliver delightful experiences to users!
Blog Ebooks &Â Guides Events & Webinars Case Studies Podcast Community Sign in Get started for free Test Closure How to Present Customer Insights to ProductManagers, Engineers, and Executives Posted on June 11, 2025 Austin Meyer You ran a solid test. Productmanagers focus on user friction and patterns.
The 5 Ws and 1 H represent a clever technique for developing a holistic story about a particular subject and can be especially useful for productmanagers. This technique can not only help productmanagers develop detailed product roadmaps but also help them create thorough customer personas, set up relevant KPIs, and more.
Discover the smorgasbord of tools for productmanagers and innovators. We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. Summary of some concepts discussed for productmanagers. [4:07]
This is a free sample story from my book The Making of ProductManagers. Then she decided to acquire technical skills in web development to get closer to the product development process. When Negar joined the startup, there were only five employees and no productmanagers. Unfortunately, there were none.
Building trust with stakeholders isnt just a nice-to-haveits essential to preventing failed productlaunches due to poor stakeholder management. Without trust, even the most well-thought-out productstrategies can face pushback, leading to misalignment, delays, and increased risks.
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