Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Product Development. Advertising.

Product Research 80

Product Research Feedback Software Research Software Product Marketing 80

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 85

Onboarding KPIs Strategy Marketing User Testing 85

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 89

Onboarding KPIs Roadmap Marketing Feedback Software 89

Userpilot

NOVEMBER 12, 2023

What are the challenges of the Blue Ocean strategy? This was the main question that Melissa Kwan , the CEO and Co-Founder of eWebinar , covered in her talk at this year’s Product Drive Summit hosted by Userpilot. TL;DR Blue Ocean is a business strategy where a company brings innovative products to new markets with no competition.

User Testing 98

User Testing Research Software Analytic Tools Feedback Software 98

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. This particular resume is a great resume format for an experienced product marketing manager.

Product Marketing 52

Product Marketing Marketing Management Management 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 89

Onboarding KPIs Analytic Tools Research Software Product Marketing 89

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Userpilot

JULY 23, 2023

TL;DR A B2B marketing team comprises leaders, contributors, and specialists who develop and implement a B2B marketing strategy. You should consider the industry, company size, duration, and budget while structuring your marketing teams. A content marketing team for driving traffic and engagement through valuable content.

B2B 77

B2B Research Software Feedback Software Customer Experience 77

Userpilot

APRIL 12, 2022

Video marketing is a straightforward way of providing guidance in using your product, therefore driving engagement and reducing churn. In this article, you’ll learn more about the value of using video content as part of your overall marketing strategy. What is a product marketing video?

Analytic Tools 89

Analytic Tools Embedded Analytics Data Visualization Onboarding KPIs 89

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 95

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 95

Userpilot

MARCH 29, 2024

Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. Ahrefs uses video marketing to reach relevant audiences.

Branding 86

Branding Analytic Tools Feedback Software User Testing 86

Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches. Here are a few ways to maximize collaboration between CS and Product teams. Step 3: Launching.

Product launches 52

Product launches Customer Feedback User Friction Onboarding KPIs 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

DECEMBER 8, 2022

To avoid product failure, don’t launch without achieving product-market fit first. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. Make your UI easy to navigate so that customers can easily learn how to use it and can experience product value quickly.

Feedback Software 92

Feedback Software Research Software User Testing Analytic Tools 92

ProductPlan

SEPTEMBER 30, 2022

At times, product launches may feel overwhelming, especially when executive stakeholders expect a new product or feature on a semi-frequent basis. Product leaders want a solution that seamlessly transitions from assisting them in planning their product strategy to executing it.

Webinar 52

Webinar Software Engineering Management Management 52

Userpilot

AUGUST 19, 2022

We’ll start by exploring key steps in the process, then look at some of the most effective tactics to help you form your own rollout strategy. A software rollout is a term used to describe the process of launching new software (or upgrades) to an existing user base. Then, organize your rollout strategy to meet those OKRs.

Analytic Tools 94

Analytic Tools Feedback Software User Testing Customer Experience 94

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Gainsight

APRIL 21, 2022

We compiled our best Product Experience resources from last year, from blogs, ebooks, and webinars. As the category creator of customer success and the definitive thought leader, this list is filled with the help you need to deliver the ultimate Product Experience for your customers. Top KPIs Every Product Manager Should Track.

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Grow and lead the product marketing team. Develop strong relationships with analysts (Gartner, Forrester, etc.)

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

FEBRUARY 7, 2022

They are great to introduce changes to your existing active users, bringing back c hurned users , or attracting new potential customers to try your product. Pair modals and slideouts to announce the new features and a webinar meant to onboard users to it. 4 – Feature release announcements using webinars.

Product Research 91

Product Research Webinar Customer Experience Software Review 91

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? It's not just about writing one product announcement message.

Research Software 90

Research Software Onboarding KPIs Product Research User Testing 90

Userpilot

JULY 4, 2023

TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. Build an MVP to let a small user base test out your product and provide feedback to perfect key features , messaging , and positioning. Use popular platforms like Product Hunt to launch your product to get new users.

Feedback Software 78

Feedback Software Analytic Tools Research Software User Testing 78

The Product HQ

APRIL 20, 2024

That gives you the experience and expertise to get to the next level, where you start managing other product managers. Over time, potential product directors need to show an ability to lead the entire product team. On top of that, they need to show success in every product strategy they own.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Gainsight

NOVEMBER 20, 2019

The Lean Product Playbook —Dan Olsen. A step-by-step strategy for new and seasoned PMs alike to learn how to build products customers will love. Escaping the Build Trap: How Effective Product Management Creates Real Value —Melissa Perri. Start with this: The Four Key Hurdles to Successful Product Launches.

Books 80

Books Blog Feedback Software User Testing 80

ProductPlan

JULY 11, 2019

If a new feature or product never gets used, it doesn’t matter how awesome it is… it’s gathering the same dust as every less great product on the market. To avoid an unsuccessful launch and weak usage, product teams and their product marketing counterparts must be in lockstep.

Customer Experience 66

Customer Experience User Testing Weak Development Team Development Team Review 66

Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? What is SaaS marketing automation?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52