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Dear Strategy 130: How To Differentiate Between a Product Strategy and a Go-To-Market Plan

Dear Strategy

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

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Product Portfolio Management & the Strategic Ripple Effect 10 of 10 – How to Set Customer Success Managers Up To Play Offense

Product Management University

If you’re interested in how a product portfolio management model can make your product management, product marketing, sales, customer on-boarding and customer success teams more effective in ways that are measurable, contact us and see how our training programs can elevate the performance of all customer-facing functions across the board.

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The Art of Developing Your Launch Strategy

Actuation Consulting

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. Four Key Points to Include.

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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. Who is a product marketing manager? A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding.

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Role of a Product Manager: Unraveling the Key Responsibilities & Role in Business Success

Sequent Learning

Product Development Oversight : Collaborating with teams, they guide product development, ensuring alignment with customer needs and business goals. Go-to-Market Strategy : They design comprehensive launch plans, working closely with marketing teams for successful product introductions.

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How Using ChatGPT for Product Management is a Valuable Time-Saver

Usersnap

ChatGPT on the other hand is easy to access, use and train for anyone. This is possible thanks to the vast knowledge base that it was trained on and its advanced large language model. Write a 1-pager that explains the product vision to the design & marketing team.” Write a go-to-market plan.”

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The Future of Visual Storytelling: Text-to-Video AI

UX Planet

Scalability: with AI video generation, you can easily scale content production, creating a high volume of videos in a shorter amount of time. It is especially beneficial for marketing campaigns, product launches, and social media content. Smart algorithms are trained on hand-picked data, so they absorb misleads and errors.