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A framework for productlaunch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. James shares insights from his research studying companies that consistently launch successful products.
From handling feature requests that lack customer validation to managing unrealistic expectations, we’ll discuss practical strategies to maintain alignment and avoid common pitfalls. Through these insights, you’ll be better equipped to handle the pressures of managing up and leading your product toward success.
As a product manager or leader, your ability to manage stakeholder relationships is as critical as your strategy and execution skills. In fact, those relationships have a real chance to make or break a project whether its a new productlaunch, productstrategy planning process, or any other project your product team is working on.
Doug joined us in episode 518 and is back to share battle-tested strategies that will help you fix problems faster and smarter. Edwards Deming Application Questions Looking at your last three productlaunches, how could you identify where systemic issues caused compromises to the original innovative vision? ” – W.
Effective cross-functional collaboration and communication heavily influence productlaunch success. Research shows that as many as 70% of productlaunches fail due to inadequate coordination among stakeholders, including supply chain, product management, legal, marketing, and change control teams (Gartner, 2022).
Rather than imposing a strict interpretation, they allowed different roles to define innovation in ways that made sense for their work. The key takeaway from Mike’s discussion is that while AI can be a useful tool for early-stage testing and iteration, it should be used to supplement, not replace, traditional customer research methods.
Building trust with stakeholders isnt just a nice-to-haveits essential to preventing failed productlaunches due to poor stakeholder management. Without trust, even the most well-thought-out productstrategies can face pushback, leading to misalignment, delays, and increased risks.
Whether youre grappling with a delayed productlaunch or a strained relationship, the path forward begins by uncovering the deeper truths beneath the surface. Product managers live and breathe this approach, diving beyond symptoms to address root causes. Want to get ahead?
Your Product Isn’t Broken — Your Habits Are was originally published in UX Planet on Medium, where people are continuing the conversation by highlighting and responding to this story. by Pete Winter Do my cells really change every 7 years?
Speaker: David Bard, Principal at VP Product Coaching
Takeaways: Uncover and navigate through common pitfalls that are plaguing product teams today. Explore proven solutions, laying the groundwork for triumphant productlaunches. Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies.
Ultimately, your product roadmap defines the strategy for your product development, which leads to a successful productlaunch. Are you incorporating product development milestones to make sure your team stays aligned and on track?
It re-engineered its products, launched U.S.-specific Whether you’re launching a product in Japan, adapting your brand for U.S. From brand strategy and user research to marketing execution and cross-cultural design, our team bridges East and West to ensure your message resonates and your brand earns trust.
In this article, which originally appeared in Mind the Product , I share 5 strategies to master product leadership in 2025. As I clipped in for a recent Peloton ride, I realized that balancing resistance, cadence, and output on a bike mirrors leading a product team today.
Beta testing insights help identify launch risks that could affect revenue, customer satisfaction, or brand reputation. These factors often shape final Go/No-Go decisions during productlaunches. Learn more about how beta testing contributes to Go/No-Go productlaunch decisions.
Speaker: Bob Webber, VP Product Flow Optimization, Construx
Despite the importance of new product development, more than half of all productlaunches and innovations fail. This webinar is for engineering and product leaders who are struggling to find an innovation strategy that works. Innovation advice will not work if your company's culture does not encourage it.
As such, you must tailor your strategies to meet your target customers’ specific needs and expectations. It is, thus, important that you carefully craft your strategy to improve satisfaction. Here are 11 proven strategies to help you do just that: 1. However, what satisfies customers differs from one business to another.
After our targeted interview and negotiation strategy, they walked away with a staggering $1.1M Script that worked: When speaking with the CEO, my client shared, “That productlaunch failure taught me three lessons about market timing that completely transformed my approach. This isn’t an isolated success.
Definition and Core Components Outsourced software product development refers to the practice of delegating all or part of the software development lifecycle to an external partner. This can include: Productstrategy: Roadmap definition, market research, feature prioritization.
Request a demo KEYÂ TOPICS User Testing Basics Delta Testing Tester Recruiting Test Management Centercode Releases You Might Also Like Quality Assurance vs Quality Control Test Strategy Learn the key differences and similarities between Quality Assurance (QA) vs Quality Control (QC), and how to implement effective processes to manage quality.
As a lifecycle specialist in B2B growth, youll drive the strategies that accelerate time to value and expansion, rigorously test them, and scale what works. Strong roadmap and product sense: can context switch between detailed work and high-level strategy/vision, ability to PM basic initiatives end-to-end.
Follow Us and Listen to Launch With Confidence On The Go: Apple Podcasts â Spotify â Audible Pandora Download the transcript here. Fixing bugs is important, but if your beta is designed with only that goal in mind, youâre missing out on opportunities to significantly improve the marketing of your product.
Understanding your main hurdle helps in crafting a better strategy for your customer retention emails. The most effective customer retention strategy combines these 8 email types into behavioral sequences that respond to where users are in their product journey. What’s your biggest challenge with customer retention emails?
If you, as a designer, combine strong design strategy skills with deep knowledge of the industry — enough to impact business goals beyond traditional product design — your role can evolve into a core one. New productlaunches can offer similar opportunities to product designers, including generalists.
In a monetization driven strategy, product managers need to analyze the behavior of those users who upgraded just prior to the point in which they upgrade. It’s common to find that users hit a specific paywall in a product’s functionality that drives them to upgrade.
Consider this microservices example in action: you’re an ecommerce platform and you suddenly experience a traffic spike due to a holiday sale or a new productlaunch. In such a case, the ideal solution is to focus on the services under pressure, such as payment processing or the product catalog.
The fate of your company could depend on the success or failure of a productlaunch. By creating an effective strategy, you can make sure… Continue reading on Product Coalition »
Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your productlaunch. Summary of some concepts discussed for product managers. [3:12] Your strategy has to be within the context of what your product is.
The best productlaunches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. All good, right?
We’re excited to announce that registration is now open for New at Intercom , our virtual fall productlaunch event which takes place on October 12th, 2022 at 8am PT/4pm BST. How you can unlock the power of in-context communications in your support strategy.
Converting this traffic into actual paying customers is the hardest part and for this reason we strongly believe arming your sales team with live chat is a key component to your launchstrategy. The post How to use live chat for a productlaunch appeared first on Inside Intercom.
A lot of teams obsess about getting everything perfect for productlaunch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. In the Mad Men world of marketing, a huge launch day could be vital in building hype. There are bugs to iron out and blog posts to write.
As a product-first company, new productlaunches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.
A guide to successful productlaunches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful productlaunches. The LAUNCH Framework Launching a new product successfully is a big challenge for many companies.
Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). Get started today !
But your sales team needs a lot more than an email on launch day to maximize the opportunities that productlaunches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on productlaunches.
With so much invested in transforming an innovative idea into a tangible offering, it’s not enough to build the product—you need consumers to buy it. A productlaunchstrategy is a comprehensive plan designed to jumpstart, accelerate, and scale product adoption once something hits the market.
Do they know where to go to promote their product, and how to do it once they get there? Getting through the first productlaunch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.
What do you need to successfully navigate the different productlaunch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A productlaunch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.
Whether you’re introducing a new product, releasing an upgrade, or announcing advanced features, outlining a productlaunchstrategy can help align your efforts in the right direction. The key is to monitor all the data and optimize your strategy at each step. Book a demo to see it in action.
Productlaunch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launchedproducts fail. What is a productlaunch in SaaS? Pre-launch phase.
As B2B companies build their PLG strategies, they can take lessons from how B2C companies have succeeded. Read more » The post What B2B companies can learn from Duolingo’s growth strategy appeared first on Mind the Product. Here's what they learned.
Lessons from a ProductLaunch: Rivian. Ask any product manager, and they will tell you that productlaunches are equal parts daunting and exciting. “Go, Go, go, go” is the mantra, as all team members kick into high gear to get the first minimum viable product (MVP) out into the world. And so much more!
Do you want to track productlaunch success with relevant KPIs and metrics but don’t know where to start? Productlaunch metrics provide valuable insights that you can use to improve your product and increase product growth. What is a productlaunch? What are the phases of a productlaunch?
What does the productlaunch manager do? Does your organization really need such a role if you already have a product manager ? The productlaunch manager coordinates the work of cross-functional teams and supports the product manager during productlaunches. What is a productlaunch manager?
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