Userpilot

OCTOBER 22, 2023

Whether in the context of new customer activation, upselling premium features, or reducing churn, strong user engagement is a clear indicator of customers’ ongoing commitment to your product. Of all the tools at your disposal, webinars are particularly effective at accomplishing this goal.

Feedback Software 100

Feedback Software Webinar Onboarding KPIs Customer Experience 100

Intercom, Inc.

MAY 16, 2018

In this article, you’ll learn how to: Understand the role of product marketing. Start creating your product marketing plan. Create alignment between product and marketing. Walk into any product-first company and you’ll notice the common misconception that “marketing” is a dirty word.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Intercom, Inc.

APRIL 18, 2019

There isn’t a canon of resources that can provide you with a tried-and-true strategy to deploy. Anthony Kennada , the Chief Marketing Officer at Gainsight , has helped navigate these tricky waters and put the Customer Success category on the map. Focus on people, not just product. Why do most startups fail?

Outbound 112

Outbound Customer Experience Education Airlines 112

Bain Public

MARCH 20, 2021

I share my passion for product through workshops, published articles and speaking engagements. Paul Ortchanian is a pro in injecting strategies and tactics to monetize his client's businesses. A lack of strategy in planning your products is accompanied by a lack of focus and direction, which means things can quickly get out of hand.

Artificial Inteligence 52

Artificial Inteligence User Testing Workshop Roadmap 52

Userpilot

OCTOBER 1, 2021

But it's important to be aware that this is empty virtue signalling , and not a sustainable strategy for your onboarding long-term. Otherwise, your product marketing team risks having to bother your devs every time they want to A/B-test a red tooltip against a crimson one. An important caveat.

Analytic Tools 106

Analytic Tools Feedback Software User Testing Data Visualization 106

Userpilot

NOVEMBER 13, 2019

Everyone in the SaaS world has heard about product-led growth (PLG). Essentially, it’s allowing your product to do all the work. It means your product markets itself. All your marketing, all your sales, all your growth is done for you. An example of in-app marketing. An example of customer success.

Analytic Tools 53

Analytic Tools Onboarding KPIs Customer Experience Messaging 53

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60

Userpilot

DECEMBER 8, 2022

Entering immature markets and devising a relatable product vision are also serious challenges. Over 90% of SaaS startups fail, only 35% get past the 10-year mark, and only 40% of these ever become profitable. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 95

Feedback Software Research Software User Testing Analytic Tools 95

Alchemer Mobile

NOVEMBER 10, 2022

From large enterprises to startups, they believe that powerful, innovative customer experiences should be within reach for every company, no matter the size, industry or ambition. They create seamless digital experiences driven by insight, strategy, and technology, and design to evolve the way their clients do business. Conclusion.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

Analytic Tools 75

Analytic Tools Feedback Software Data Visualization Reporting Tools 75

Revulytics

OCTOBER 9, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. Life is a series of tradeoffs.

Data Visualization 75

Data Visualization Analytic Tools Feedback Software User Testing 75

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? Strategy first, technology second. But here’s the thing: a tool is not a strategy.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

ProductPlan

OCTOBER 26, 2021

Anyone in product for a few years quickly notices no fixed definition of product management from one company to another. Some view Product as an equal peer to Marketing, Sales, and Engineering, while others tuck it away under a VP of Product Marketing or a CTO.

CTO Coach 94

CTO Coach User Testing Product Research Data Visualization 94

Intercom, Inc.

DECEMBER 20, 2018

As the co-founder of WebProfits , he’s led marketing strategy for the likes of Intuit, LinkedIn and Salesforce. You may remember him from his previous appearance on Inside Intercom, where he spoke about growth marketing for startups. Short on time? Advances in automation.

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

Intercom, Inc.

MARCH 28, 2019

This is episode three of Scale, a brand new podcast series on moving from startup to scale up. This approach worked successfully for several decades, but it papered over a sizeable rift between the marketing and sales organizations: sales felt they were alone in pursuing revenue, and marketing felt they were alone in developing strategy.

Research Software 117

Research Software Reporting Tools Data Visualization Customer Experience 117

Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? What is SaaS marketing automation?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Userpilot

SEPTEMBER 1, 2021

Send messages based on how users are progressing through your product and in-app behavior (always use segmentation). Sign up to Bliinx for free to help give actionable product, marketing, and conversations insights to your sales teams, to help them convert more users into customers. They just copy what other startups are doing.

Analytic Tools 88

Analytic Tools Research Software Data Visualization Customer Experience 88

Intercom, Inc.

MARCH 29, 2018

Eric: I was leading growth at an online education startup called Treehouse, a company I still love, and that led to the opportunity to come to Single Grain. The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. The hub and spoke model for content strategy.

Webinar 192

Webinar Inbound Download User Testing 192