Productside

MARCH 24, 2025

Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market.

Analytic Tools 156

Analytic Tools User Testing B2B Weak Development Team 156

Mind the Product

APRIL 11, 2018

While humans are emotional beings, the reality is they’re more likely to come to your product or service to achieve a clear transactional benefit. Here we look at a case study of a flash sale platform in the UK called Wriggle ( [link] ) that shows us that simplifying value propositions is an ongoing process that’s key to growth.

User Testing 157

User Testing Customer Experience User Experience Naming 157

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. When I studied coaching, one of the coaches who taught us was a guy named Ronnie. One of the hardest challenges of any product and any startup is of course reaching product-market fit.

User Testing 157

User Testing Product Marketing Marketing Customer Experience 157

Product Innovation Educators

FEBRUARY 24, 2025

How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor.

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

The Product Coalition

DECEMBER 11, 2019

If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). What are the steps you need to take to identify your product/market fit? Let’s begin with the basics, and, first of all, understand the product/market fit definition.

User Testing 129

User Testing Data Visualization Product Marketing Product Research 129

Mind the Product

APRIL 6, 2018

For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant. Nor did I understand why some of the products I’d helped to create succeeded while others flopped. Well, not quite….

User Testing 157

User Testing Product Marketing Research Software Marketing 157

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

The Product Coalition

MAY 13, 2020

The main thing you need to do to stay relevant in the world of retail is to develop new products regularly. A recent study found that nearly 95% of the products released each year will fail. Avoiding this failure will require some hard work and marketing savvy.

Product launches 146

Product launches Product Marketing User Testing Marketing 146

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. Product marketing manager persona example. Monday’s present messaging.

Messaging 105

Messaging Framework Feedback Software Research Software 105

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Product management focuses on building the right SaaS products.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is product marketing?

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

NOVEMBER 29, 2024

We’re tasked with achieving product-market fit and driving growth, but we have no direct control over the people who build, market, and support it. Most new products never find their product-market fit. Understanding the product metrics Let’s have two products – A and B.

Onboarding KPIs 105

Onboarding KPIs User Testing Customer Experience Analytic Tools 105

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. a case study demonstrating value might help boost feature adoption ). How does it help?

Analytic Tools 98

Analytic Tools Marketing Feedback Software Product Marketing 98

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Andrew Chen

FEBRUARY 6, 2024

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. They have insanely high payback periods, and huge marketing budget, and are not that cost sensitive.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Userpilot

JUNE 28, 2023

In this guide, we’ll look at eight user onboarding case studies that can provide inspiration for your own onboarding flows! Create a multimedia onboarding flow with product screenshots and videos. TL;DR The Room increased user activation by 75% using driven action UI patterns. Get a demo now!

Onboarding KPIs 97

Onboarding KPIs Feedback Software User Testing Analytic Tools 97

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager.

Technical Review 398

Technical Review Product Management Product Manager Research Software 398

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Product Marketing 98

The Product Guy

JUNE 20, 2019

It takes a village to successfully manage a product and as a product manager, you will become the central hub within your company for a lot of critical information about your products, market, clients, competitors and prospects. Her first love was technology, which led her to study software engineering at UCT.

Product Research 379

Product Research Feedback Software User Testing Technical Review 379

Product Talk

NOVEMBER 2, 2022

Front UX & Product Management Case Study Conference. New York Product Conference. Product-Led Summit | Amsterdam. ProductCon San Francisco: The Product Management Conference. Product-Led Summit | Sydney. Product Marketing Summit | Singapore. Product-Led Summit | Singapore.

Product Research 223

Product Research Artificial Inteligence Naming Agile 223

Product Management Unpacked

JULY 16, 2020

“After spending years building multiple products with mixed results, this became my mantra: ‘Life's too short to build something nobody wants.’ I turned introspectively to study why products fail – starting with my own products and then expanding to study other products by way of coaching and advising.

Product Research 182

Product Research User Testing Product Management Product Manager 182

Piyanka Jain

FEBRUARY 7, 2020

So what better reason is there for product marketers to make testing a key phase in their product lifecycle? Second, studies have shown that the way we respond in a buying situation is often quite different from how we say we would. So you’d do well to empower yourself with some data science prowess.

User Testing 195

User Testing Product Research Workshop Testing 195

Mind the Product

DECEMBER 6, 2019

Kate says many studies have shown that people and teams with higher levels of emotional intelligence perform better. We often talk about product/market fit but rarely talk about person/organisation fit. How can we hire for Product EQ so that people can fit into our teams? How Emotional Intelligence Affects Teams.

Weak Development Team 247

Weak Development Team Reporting Tools Product Research Research Software 247

Product Innovation Educators

AUGUST 5, 2024

To excel in this leadership role, focus on these three key areas: Know: Develop a comprehensive understanding of your product, market, and team dynamics. Do: Take strategic actions to advance your product and support your team. Do: Take strategic actions to advance your product and support your team. *

Product Management 297

Product Management Product Manager Technical Review Leadership 297

Roman Pichler

JULY 6, 2021

Having successfully managed different products will put you in a great position to advise and support the product people who work for you. Ideally, you should have managed revenue-generating and supporting products across multiple life cycle stages and events, including launch, product-market fit, and retirement.

User Testing 344

User Testing Product Research Weak Development Team Customer Experience 344

Userpilot

OCTOBER 15, 2021

It used images from the real product, the study in this case, so customers know what they're getting. It focuses on one CTA- "get the study" #2 – Miro product updates email. Want to get started with your product launch email campaign?

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Product Talk

FEBRUARY 12, 2020

Lisa says, “The product marketing manager I worked with went so far as to say she’s never heard so much enthusiasm come out of a customer about a solution. The executive staff had assumed that a beta was simply to debug the product and de-risk the launch. So what’s next for Lisa and Airship?

Product Research 254

Product Research Data Visualization User Testing Research Software 254

Lenny Rachitsky

SEPTEMBER 5, 2024

He coined the term “growth hacking,” invented the ICE prioritization framework, was one of the earliest people to use freemium as a growth lever, and, most famously, developed the Sean Ellis Test for product-market fit (which a large percentage of founders use today to track if they’ve found PMF).

User Testing 130

User Testing Onboarding KPIs Product Research Customer Feedback 130

Product Innovation Educators

SEPTEMBER 2, 2024

Value-based pricing requires a deep understanding of customer needs, market dynamics, and competitive positioning. Market research provides the insights necessary to implement this more sophisticated pricing approach. At first glance, it might seem challenging to differentiate or price such a common product.

User Testing 280

User Testing Product Research Market Research Research Software 280

UX Planet

OCTOBER 24, 2024

Value Proposition Canvas Value Proposition Canvas focuses specifically on the customer segments and value propositions to ensure product-market fit. It complements the BMC by providing a deeper dive into customer needs and how a company’s products address those needs. Value Proposition Canvas by Strategyzer.

User Testing 105

User Testing Data Visualization Product Research Research Software 105

Userpilot

MAY 21, 2025

This tour is triggered from an onboarding checklist, guiding users through key product features that demonstrate immediate product value. 47% User Activation Rate with Userpilot: Attention Insight Case Study Attention Insight improved their new user activation rates by over 47% with Userpilot’s onboarding flows.

Analytic Tools 101

Analytic Tools Feedback Software Data Visualization Product Research 101

Product Innovation Educators

NOVEMBER 2, 2020

We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. I wanted to learn what PDMA, the longest running professional association for product managers and innovators, said about product management. Market Research.

Certifications 189

Certifications Research Software Product Management Product Manager 189

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. It involves collecting and evaluating information that can guide you in making well-informed decisions about your product offerings. What is product market research and why is it important?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59