Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

JUNE 11, 2024

Product marketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals. Book a Userpilot demo to see how you can track all your metrics in one place.

Onboarding KPIs 102

Onboarding KPIs Data Visualization Product Marketing Customer Satisfaction 102

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product.

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 105

Intercom, Inc.

APRIL 21, 2021

In fact, because we care deeply about the user experience of our product, simply designing better ways of doing existing things has in itself become a differentiator for us. The importance of product-market fit. There are always product gaps. Closing these product gaps is critical for success.

User Testing 219

User Testing Differentiation Customer Experience Technical Review 219

Userpilot

OCTOBER 31, 2024

Why should you have a product analytics strategy? A product analytics strategy is essential for any business looking to make informed decisions about product development and user experience. Improves product-market fit through actionable insights. How to build a product analytics strategy?

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 105

Sequent Learning

OCTOBER 29, 2024

Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).

User Testing 40

User Testing Technical Review Feedback Software Product Marketing 40

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise and experience power the most recognized and respected innovative companies in the world.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Roman Pichler

MAY 11, 2021

Myth #3: The product owner is responsible for the team performance. An agile development team does a good job if the memebers can reliably meet the agreed goals and create software that offers a great user experience and exhibit the desired quality.

Weak Development Team 366

Weak Development Team Product Research User Testing Customer Experience 366

Roman Pichler

OCTOBER 7, 2019

To prioritise the product roadmap, consider in which life cycle stage your product is. As long as it hasn’t reached maturity , a product has to constantly move forward: initially to get to launch, then to reach product-market fit, and finally to sustain growth.

Roadmap 246

Roadmap Product Research Customer Experience User Testing 246

Roman Pichler

MAY 5, 2020

This is usually the case in the development, introduction, and (early) growth stage of the product life cycle. Here is why: As long as you search for a valid strategy to launch a product, achieve product-market fit, and then keep the product growing, it is particularly important to dovetail strategic and tactical product decisions.

Feedback Software 392

Feedback Software Product Research Weak Development Team User Testing 392

Roman Pichler

SEPTEMBER 19, 2016

This means that not every product will benefit from Scrum: Products that are maturing or declining won’t benefit from Scrum—at least not to the same degree. Note that your product’s actual trajectory may differ significantly from the one above: it may be much steeper or flatter.

User Testing 315

User Testing Product Research Customer Experience Customer Feedback 315

Product Management University

MAY 1, 2020

” “The user experience is too cumbersome.” For each of these tactical problems, there’s more context to be had before you start thinking about product solutions. What parts of the user experience are cumbersome and why? ” “We do a poor job of post sale communications/support.

Customer Experience 200

Customer Experience Webinar User Experience Definition 200

Userpilot

APRIL 16, 2025

When data collection is messy, product managers lose visibility, teams waste hours chasing answers, and user experience suffers. Heres how data fragmentation hurts your product strategy and development: Fragmented data can cause flawed strategic decisions Every product decision starts with a question: Whats driving retention ?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

SEPTEMBER 4, 2023

Apple focuses its marketing efforts on building products that match customer lifestyles Tech and marketing giant Apple provides one of the foremost examples of psychographic segmentation out there. Despite its large demographic market, Apple focuses on users who value innovation, quality, and a premium user experience.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

NOVEMBER 17, 2024

With the product usage dashboard, you can track user engagement metrics, popular pages and features, top interactions, trends, and even browser preferences. For example, you could track metrics based on product lifecycle stages. Decline : How do we maintain user interest to retain customers? Growth : How do we scale?

Data Visualization 93

Data Visualization Analytic Tools Software Review Feedback Software 93

Product Innovation Educators

JANUARY 15, 2024

Prior to SCAD, Paul spent 25 years in the corporate world leading world-class digital and user experience design teams, primarily in e-commerce, most notably with The Home Depot and Barclays. Summary of some concepts discussed for product managers [1:54] How do you view the intersection of art, design, and business?

User Testing 284

User Testing Product Research Customer Experience Research Software 284

UX Planet

OCTOBER 24, 2024

Value Proposition Canvas Value Proposition Canvas focuses specifically on the customer segments and value propositions to ensure product-market fit. It complements the BMC by providing a deeper dive into customer needs and how a company’s products address those needs. Value Proposition Canvas by Strategyzer.

User Testing 106

User Testing Product Research Data Visualization Research Software 106

Roman Pichler

DECEMBER 4, 2018

But apply this strategy with caution: You will have to spend time addressing the technical debt incurred and putting your product on solid technical foundations. This should be done before reaching product-market fit, as you will otherwise struggle to scale up and keep your product growing.

Feedback Software 276

Feedback Software User Testing Customer Experience Weak Development Team 276

The Product Coalition

JANUARY 17, 2022

Compass for new product managers for how to build an API developer portal | Photo by Ali Kazal on Unsplash With APIs-as-a-Product on a rocketship since 2005, there are many elements that product managers need to master in their Developer persona user experience (Dx) to win and protect their business.

UX 166

UX Data Visualization Development Product Management 166

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. What’s the meeting about? 2 Involve the Right People.

Product Management 317

Product Management Product Manager Weak Development Team User Testing 317

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? How might people use the product? What kind of user experience (UX) should the product give rise to? How can the product be built? What are the major touch points?

Product Research 295

Product Research Technical Review Feedback Software Research Software 295

Sachin Rekhi

FEBRUARY 16, 2020

Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Roman Pichler

SEPTEMBER 2, 2024

This means that strategy discovery is crucial not only to developing an initial offering ( MVP ) but also to achieving product-market fit and sustaining growth. Unlike product discovery , it is not primarily concerned with determining the right solution—finding the right features, and creating the right user experience.

Product Research 238

Product Research Product Strategy Strategy Research Software 238

Alchemer Mobile

MAY 19, 2021

Our product, marketing, and customer service software helps companies make predictive decisions based on real-time measurement of their customers’ voices. Apptentive’s mobile-optimized surveys and precise targeting based on in-app interactions are unmatched in the mobile market, and customers see value within 24 hours of integration.

Feedback Software 236

Feedback Software User Testing Data Visualization Customer Feedback 236

Roman Pichler

APRIL 2, 2019

This led to a bloated, over-complicated code base and a product that was difficult to adapt and expensive to maintain. Rather than scaling prematurely, stay as small as you possibly can until you are getting close to reaching product-market fit. How minimal your product can be depends on its market. 3 Build an MVP.

Feedback Software 230

Feedback Software Research Software User Testing Customer Experience 230

UX Planet

JUNE 1, 2025

This resource allocation reflects a fundamental truth: understanding and optimizing the current user experience often yields more substantial results than the constant introduction of new, unvalidated features. Tools like click tracking and funnel analysis help pinpoint where users encounter difficulties during onboarding.

User Testing 59

User Testing Product Research Research Software Data Visualization 59

The Product Coalition

DECEMBER 13, 2021

In due course, the startups need to invest a good amount of time in organizing the strategy and roadmap to track the product performance to get an early product-market fit and scalability. What and Why and the inspirational differences that product brings. What are the attributes of the framework?

Framework 185

Framework Startups User Testing Onboarding KPIs 185

UX Planet

OCTOBER 28, 2024

User interview—how to ask good questions by Krisztina Szerovay Conduct stakeholder interviews : Interview stakeholders to outline business goals and objectives. Gather data on competitor products, market trends, and potential audience demographics.

User Testing 106

User Testing Product Research Data Visualization Research Software 106

Mind the Product

SEPTEMBER 12, 2019

It’s the initial version that gets your product to market and allows you to iterate, get feedback, and narrow in on product/market fit. 20 years ago, your new digital product was often the first to market. There were fewer digital options than today, and user experience expectations were lower.

User Testing 162

User Testing Customer Feedback Customer Experience Definition 162

Userpilot

MAY 1, 2024

This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”. TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. It’s also not the same as user experience.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Product Research 105

Userpilot

DECEMBER 22, 2021

2022 will be the year of data in product – Product Managers will become more and more data-driven in their decision-making, and will offer more personalized product experiences based on user behavior data. Company Values and Culture – a 2022 Product Trend to Watch Carefully. As Natalia Kimli?ková

Analytic Tools 143

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 143

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product management?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

AUGUST 26, 2024

Solution : Cledara tested Intercom but found it lacking in product marketing focus. It provided better control over user experience and increased user engagement with NPS surveys. Intercom doesn’t focus on product marketing. Instead, they chose Userpilot. The consequence? This wasn’t the main one.

Feedback Software 104

Feedback Software User Testing Customer Communications Software Review 104

Mind the Product

SEPTEMBER 20, 2018

Product managers have a unique view on what’s happening across the business, provided the relationships are working well. They work at the intersection of the User Experience, Business, and Technical teams, and have the opportunity to tap into the collective knowledge of these teams, in addition to their own interactions with the market.

User Testing 189

User Testing Customer Feedback Customer Experience Product Management 189

Userpilot

MARCH 18, 2025

Todays users demand seamless experiences across various communication channels , whether on mobile or web, and expect instant, personalized interactions that feel intuitive and relevant. As product managers, the challenge goes beyond delivering consistent cross-platform customer experiences.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Customer Communications 52

Userpilot

OCTOBER 15, 2023

A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105