Roman Pichler

JANUARY 20, 2025

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. 7] You may have noticed that there are two tools marked in grey in Figure 1.

Systems Review

Usersnap

MARCH 24, 2025

Analyze product analytics and behavioral trends to identify patterns. Use structured insights to eliminate guesswork and improve product-market fit. Try Usersnap for Product Discovery Try Usersnap Now Aligning Discovery with Business Goals & Market Fit Discovery must directly support business strategy and market demand.

Product Research

Userpilot

APRIL 30, 2025

As a product marketing manager who has spent years optimizing for product adoption, Ive realised that acquiring and retaining isnt about shiny UI updates or random ad spends. Your screenshots and preview video do the heavy lifting. This makes users feel that the product has tons of capabilities and is easy to use.

Feedback Software

BrainMates

MAY 26, 2025

A product may be in introduction for decades before it finally grows. Or it may never exit it at all (this usually means it has no market fit). The introduction stage ends when a product reaches product market fit (also an elusive concept). A product enters decline when the product is no longer needed (e.g.,

User Testing

Lenny Rachitsky

MARCH 6, 2025

Brought to you by: • Eppo —Run reliable, impactful experiments • Airtable ProductCentral —Launch to new heights with a unified system for product development • Sinch —Build messaging, email, and calling into your product — Ivan Zhao is the co-founder and CEO of Notion.

Feedback Software

Product Talk

AUGUST 13, 2025

By Monday, he had a demo-ready prototype and a short video walk-through to share with internal stakeholders. The Risks of High-Fidelity Prototypes Jared’s colleagues were so impressed that they thought the product was ready to ship. So it falls to someone like me to pull together product, sales, marketing, and engineering.

Feedback Software

Userpilot

MAY 17, 2025

Will we localize non-text elements like images, videos, and user-generated content? Questions to ask: Who owns app localization internally: product, marketing, ops? Dont just translate key terms directly; conduct proper keyword research to understand search behavior in your target market.)

Analytic Tools

Usersnap

NOVEMBER 18, 2024

Media Support: Include images, GIFs, and videos to bring your updates to life. Use Cases Best suited for large product teams needing a full-featured changelog tool with deep integrations. Perfect for teams aiming to improve communication between product, marketing, and customer success teams.

Feedback Software

UX Planet

JUNE 1, 2025

Case Study:88 88, a video conferencing and unified communications company, faced significant challenges in activating users of its Chrome extension. The Nielsen Norman Group highlights that diary studies are particularly effective for capturing longitudinal experiences not observable in a single usability test Nielsen Norman Group,2021.

User Testing

Arkenea

JUNE 28, 2025

The hero section can comprise of a static image, animations, graphics, carousel or video. Videos are becoming more and more mainstream in 2019 and can be used to make the landing page an interactive as well as immersive experience for the user. It forms the first impression of the landing page in the customer’s minds.

Analytic Tools

Userpilot

JUNE 5, 2025

Each step can be fully customized with your own copy, images, or even videos. You can populate it with onboarding checklists, how-to videos, or link out to knowledge base content. Appcues has made it really easy for our Product Marketing team to build onboarding flows and in-app messages without needing developer support.

Data Visualization

Userpilot

JULY 17, 2025

See How Userpilot Can Help Lifecycle email marketing is about responding to customers’ needs and problems across every stage of the customer journey. In product marketing , it also needs to be tied to the users’ product experience, nudging them towards in-app actions.

Onboarding KPIs

Userpilot

MAY 21, 2025

Modals are great when a product doesnt need a full interactive walkthrough, but theres still something critical users need to understand. You can use them to set expectations, explain an important feature, or even include a short video tutorial. Its fast to build, and it makes the interactive product tour feel more human and helpful.

Analytic Tools

Userpilot

JUNE 30, 2025

Main questions to answer here: What is the product or service for? How can I help users discover the product’s value as quickly as possible? How this can be done via lifecycle email marketing: Send getting-started videos, infographics, checklists/simple setup wizards, or feature introductions as part of your welcome email series.

Feedback Software

Userpilot

JULY 14, 2025

What should a good omnichannel customer engagement A product marketer ’s number one goal is to create a cohesive communication strategy that powers the whole customer lifecycle. product usage patterns, timing). For example, I highlight different features in onboarding flows for product marketers and product managers.

Analytic Tools

Userpilot

JULY 10, 2025

Salesflare didn’t just send this email after account creation, they provided timely onboarding resources the user will need at this point in their journey (setup guide, video tutorials , and live demo). Timely: Welcome emails are important, but they start to lose their power if your delivery is delayed.

Analytic Tools

Userpilot

JULY 10, 2025

Product visuals: High-converting upsell emails embrace the show, don’t tell rule, embedding GIFs and videos that visually highlight how the upgrade delivers more value. For example, product marketing managers track upsell email campaign metrics, or product managers monitor feature adoption.

Data Visualization

Mind the Product

SEPTEMBER 17, 2020

In his ProductTank San Francisco talk, Chris Barton – founder of Shazam and, more recently, Guard – recounts the music recognition app’s successful quest for the Holy Grail: Product/Market Fit. Watch the video to see his talk in full, or read on for an overview of Chris’ top tips.

Product Marketing

Sachin Rekhi

OCTOBER 4, 2022

Video: How Today's Product Builders Find Product/Market Fit. I recently had the opportunity to sit down with Fareed Mosavat, Chief Development Officer at Reforge, for a discussion on how today's product builders find product/market fit.

User Testing

Mind the Product

NOVEMBER 9, 2020

In this ProductTank London talk, Janna Bastow – co-founder and CEO of ProPad – shares her view on how you can define and measure your product/market fit. Watch the video to see her talk in full, or have a quick read of her key insights below: How to define product/market fit What you should not think about product/market [.].

Product Marketing

Mind the Product

JULY 30, 2021

In this ProductTank Dubai talk, Harpal Singh, Product Consultant and Interim CPO explains the elusive art and science of finding product/market fit (P/MF). Watch the video to see his key points in full or read on for [.] He provides a framework for getting a clear understanding of P/MF and how to go about achieving it.

Product Marketing

Mind the Product

AUGUST 24, 2018

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook , tackles the key components of product/market fit and how to achieve it.

User Testing

Mind the Product

APRIL 4, 2022

Yuhki Yamashita, VP of Product at Figma, provides practical tips on deciding what to build after achieving product/market fit. [.] Read more » The post Deciding what to build after achieving product/market fit by Yuhki Yamashita appeared first on Mind the Product.

Product Marketing

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

User Testing

The Product Coalition

JULY 15, 2023

Former CEO of Picker explains mistakes made in pursuit of product-market fit. The LinkedIn post you’re about to read is a testimony of sorts, and while it wasn’t given under oath — the statements provided demonstrate how product people can present themselves when mistakes have been made. Less is more. ? 6th Mistake: Planning.

User Testing

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software

Product Talk

JUNE 16, 2021

In this short video, I address the most common question I’ve received since releasing my book Continuous Discovery Habits: Why didn’t you include my role in the product trio ? You can watch the video or read a lightly edited transcript below. Who should you include in your product trio? Product marketing managers?

Product Research

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You want the search engines to reward you, not punish you.

Product Marketing

The Product Coalition

MAY 13, 2020

Putting things like pictures and videos of the new product in the email can spark the interest of the reader. While creating and implementing a product launch email marketing campaign will be challenging, it is worth the effort considering the profitability it can provide.

Product launches

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. Built for productivity.” ” Now it emphasizes user-centric productivity.

Messaging

Userpilot

JULY 11, 2023

The internet is flooded with customer experience videos you can watch and, maybe, learn something new or useful for your job. The problem is, the average video content tends to be mediocre and lacking in insightful information. The best videos about customer service include: Valuetainment stories about great customer service.

Customer Experience

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools

The Product Guy

NOVEMBER 12, 2016

Product Designer @ Tech Talent (LONDON) Keywords: Design, London, Mobile, Product, UI/UX [link]. Director, Product Marketing @ Rhodes Group (Remote) Keywords: director, health, healthcare, marketing [link]. UX Designer (contractor) @ Rhodes Group (Remote) Keywords: health, healthcare, UI, user interface, UX [link].

Healthcare

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. Product page analysis in Userpilot.

Data Visualization

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B

The Product Guy

SEPTEMBER 27, 2016

Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing. Dominic Gadoury Director Product Management, ADP. Dominic is the Director of Product Management at ADP’s (Automatic Data Processing) New York City based Innovation lab.

Research Software