product validate 
The Product Coalition
MARCH 17, 2021
Product Validation vs. Research?—?A A Follow Up The discussions around product validation and research have provoked some excellent debate in the community and at Terem. Given the popularity of validation, having a common understanding becomes essential to success in teams. Validation isn’t a binary outcome.
The Product Coalition
FEBRUARY 16, 2021
In product, I see validation used all too often to describe what is actually research. This misuse misleads thinking about whether a product or feature is likely to succeed. I’m going to unpack the difference between product validation versus research and share what each is best for in this article.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Product Coalition
FEBRUARY 2, 2023
As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time.
The Product Coalition
DECEMBER 21, 2020
Similarly, there are also many products that should have failed but didn’t. Idea validation likely played a role in both. In this article, we’ll look into idea validation. We’ll explore how you can test and research ideas for your product, service, or business model. What is idea validation? Google Glass, anyone?
Speaker: Jon Harmer, Product Manager for Google Cloud
This session will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. Grow your user empathy skills: Better understand users and the problem space they are working in through Journey Maps that are customized for Product Managers.
Userpilot
JUNE 20, 2023
Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? We look at the process of idea validation and a range of tools and techniques you can leverage to aid the process. What is product idea validation?
Userpilot
JANUARY 29, 2023
Why do product managers need a new feature validation framework? What techniques and methods can you use to validate feature ideas effectively? TL;DR Product managers need a new feature validation framework to ensure that they meet user needs or drive organizational goals and avert product failure.
Speaker: J.B. Siegel, VP of Client Services, Seamgen
Before a new product or feature goes into development, you have to gauge whether it will be a worthwhile investment. You don’t want to spend time and money building a product that no one will use. Siegel, VP of Client Services at Seamgen, as he explores how to use wireframes and clickable prototypes to validate your product.
Speaker: Edie Kirkman - VP, Digital at Focus Brands
In today's hyper-digital landscape, organizations face the challenge of launching successful products while making the most of limited resources. To overcome this challenge, it is crucial to build core product and technology competencies that provide actionable insights through qualitative and quantitative data analysis.
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation.
Speaker: Tim Herbig, Product Management Coach and Consultant
Product teams tend to get ahead of themselves by rushing from idea straight to building a Minimum Viable Product (MVP). Additionally, many companies lack the tools and processes to validate their ideas without adding them to their Sprint Backlog. Why a product manager should validate first and build second.
Speaker: Marina Foglietta-Tereo, Head of UX Research, AXA Insurance
People often think of UX Research as a highly tactical approach to improving the usability or visual appeal of a website or digital product. While good UX research will certainly validate and provide tactical improvements to an existing design, using it for validation alone would be like using your iPhone solely to tell time!
Speaker: Tim Herbig, Director, iridion
As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. Do you just do it anyway, because your company's product culture requires that you have those numbers? Data validation won't be an issue again.
Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting
The purpose and value of experimentation (from a scientific and product perspective) is to produce new information. From a product discovery/product management perspective, the purpose of experimentation is to focus our efforts on invalidating our assumptions to reduce the risk of developing and going-to-market with the wrong product.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Perceived “value” of your offering(s) is directly related to how you talk about your product and company. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree.
Expert insights. Personalized for you.
143 
Let's personalize your content