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What Does a Software Product Manager Do?

The Product HQ

The product management world relies on teams of product people who work in unison toward a central goal. For that reason, each person on the team needs to know exactly what they have to do and how. In the case of someone like a Software product manager, this may prove challenging.

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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

Understanding how user personas, department personas, and buyer personas impact each other will help you develop a better product and a better marketing strategy for your products. And finally, we’ll look and B2B buyer personas and the role they play in product development. What is a User Persona? Types of User Personas.

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Canaries & a Calm Mind: What a Release

Split

Without the right approach and tools, software developers are left crossing their fingers, hoping their rollouts won’t end with a crash. Does it sound as if releasing software is like working in a coal mine? No, software engineering is nowhere near as dangerous. The technique is called a canary release.

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Product Management Skills: Influence Without Authority

The Product Coalition

As a Product Manager, you’re a team player who guides product development along its chartered course, but you have to do that without being the literal captain of the ship. Influence without authority is the skill of driving product development and ‘telling people what to do’ without formally being authorized to do so.

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Product Management is Culture Management

Mind the Product

Or “ How to Manage Software Development in Teams who Think Nothing Like you “ Product management has two diversity problems. Cultural homogeneity in product teams is dead, welcome cultural diversity. The Ukrainian engineer has lived in Japan since he was six, an experience which has made him bi-cultural.

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How to Prepare for an Engineering Manager Interview

PMLesson's Ace the PM Interview

Manager screen In this interview, you'll speak with the hiring manager about your technical skills and domain knowledge (this is sometimes referred to as the technical screen). Managing Individuals How do you run 1:1s with your team? How do you handle poor performers? How do you balance feature development and technical debt?

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How to Get a Google Referral

PMLesson's Ace the PM Interview

Team : If applying to a specific team (generally this isn't the case with Google roles) it helps to have someone from the team refer you. A simple text message or email can do wonders for helping leverage your weak ties to get connected. Sign up here to submit yourself to be referred at a top company.