The Product Coalition

OCTOBER 11, 2022

As it turns out, the role differs from company to company. Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success. The PMM will report to the VP Marketing.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Usersnap

DECEMBER 13, 2022

Each stage is characterized by different activities, requirements, understanding and success of the product, and the problem the company is trying to solve for its customers. For many companies, particularly those in the SaaS industry, staying relevant, and constantly innovating is key to extending the lifetime of their product.

User Testing 52

User Testing Customer Feedback Product Research Customer Experience 52

Userpilot

JULY 23, 2024

However, there are seven key stages that help companies define their product development process: Seven stages of the product development cycle. Generate product ideas The very first thing companies should do is conduct market research to understand the existing challenges in the market. Userpilot’s recent release on Product Hunt.

Analytic Tools 83

Analytic Tools Feedback Software Research Software Data Visualization 83

Department of Product

OCTOBER 5, 2023

In a press release , the two companies unveiled a partnership designed to address AWS’ perceived strategic weaknesses in AI. Finally, if you’re looking for salary benchmarks ahead of a potential career move, check out these free reports. This is the only way to create outlier companies.

Analytic Tools 52

Analytic Tools Research Software Artificial Inteligence Data Visualization 52

Roy Madden

JANUARY 29, 2019

Finally, it happens a lot when a company issues a press release and other sources publish that press release with some minor changes. Today, we are excited to announce the beta release of a new Leo skill called Deduplication. What is deduplication? These are articles which have 85% or more overlap.

Reporting Tools 54

Reporting Tools Research Software Events Article 54

Amplitude

OCTOBER 9, 2018

Companies that have achieved efficient scale have found their own mantras and workflows for systematic growth: Netflix uses consumer science to test ideas with real customers, at scale. These companies are using different words for the same thing—a system of rapid product iteration for achieving sustainable, systematic growth.

Engineering 102

Engineering Reporting Tools Analytic Tools Data Visualization 102

The Product Coalition

SEPTEMBER 29, 2022

Documents: PRDs, MRDs, HLDs, LLDs, SLAs, YAMLs, Release Notes, Press Releases, Articles Find the documents that have been written about the products you’re inheriting. Read industry reports. About the author I’m a UX Designer turned Product Manager, with experience in startups, freelance, and agile B2B2C companies.

Product Research 125

Product Research Product Manager Product Management Data Visualization 125

Mixpanel

OCTOBER 6, 2022

No more [insert team here]-led companies. Put another way, for digital products, your marketing and customer support functions are part of the product experience—all teams within an organization should roll up into one company, one product, one brand. Your marketing team wants to read your product analytics reports. I’m serious.

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59

Mind the Product

APRIL 26, 2019

Involve the whole team in the process, then not only do you need to do less work reporting that information and insight back to the team, but you also build a shared understanding of the customer problem and allow for the “aha” moments that the wider team can have from direct interaction with customers.

Weak Development Team 148

Weak Development Team Data Visualization Product Research Entertainment 148

Userpilot

MARCH 18, 2021

Their job is to sell prospects on the vision of your company. Take a look at how these companies position themselves: Product Onboarding Tool. If you’re a mid market company with a product team you’d probably go for ‘the Product Growth Tool for Product Teams’. Marketing and sales are the engines of your growth. Eden Bidani.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Revulytics

MAY 17, 2019

More than half of the US and European companies surveyed in the IAPP-EY Annual Governance Report 2018 who were subject to the regulations said they were far from compliance or would never comply. We expect 50 percent of covered companies are still in the process of GDPR compliance and it will likely go on for another couple of years.”.

Data Visualization 69

Data Visualization Product Research Government Customer Feedback 69

The Product Coalition

JANUARY 25, 2021

If you manage a product in a company with few product lines?—?it your company has a blog and I’m pretty sure your high-quality and authentic content will generate more traffic than the usual marketing fluff-driven posts. These ones often get the biggest exposure from the press. Blog posts ?—?your there is value there.

Product Research 94

Product Research User Testing Customer Experience Reporting Tools 94

ProductPlan

OCTOBER 25, 2022

Third-party research from global providers and boutique is not cheap; however, sometimes high-level forecasts or extracts get revealed in press releases or articles touting the availability of a new market sizing report. Don’t forget to mine government documents and reports for potential market sizing. Senior management.

User Testing 52

User Testing Data Visualization Product Research Customer Feedback 52

eG Innovations

APRIL 12, 2019

Research In Action , a leading independent information and communications technology research and consulting company, conducted an evaluation of more than 20 active software vendors in the CAPM market during Q4 2018 and Q1 2019 through a survey of enterprise buyers. Access the report here. View press release for more information.

Reporting Tools 49

Reporting Tools Data Visualization Naming Research Software 49

Brian Balfour

JANUARY 24, 2019

Yet, they have received more press, word of mouth, and funding than 95%+ of other products. Right now someone, or an entire team, inside your company is probably pouring a ton of energy and thought into a new product or feature launch. Email, Paid, Press, Medium, Product Hunt, Hacker News, Referrals, etc. Let me explain.

Customer Experience 111

Customer Experience User Testing Product Research Data Visualization 111

ProductPlan

OCTOBER 20, 2022

For digital products, completed, tested, and documented code must get pushed to production environments at the same time as press releases get issued, reporters and analysts get briefed, new sales materials get distributed, advertisements commence, the website gets updated, and so much more. Collaboration. Start early.

Product launches 52

Product launches Customer Experience Product Research User Testing 52

UserVoice

APRIL 10, 2018

On social media, that means running searches and setting alerts for the company names and product names that you care about, which is where you’ll hear from customers both praising and complaining, shedding light on where those products may have issues, where they’re excelling and who’s actually using them.

Data Visualization 100

Data Visualization Reporting Tools Naming Customer Feedback 100

PMLesson's Ace the PM Interview

APRIL 6, 2020

Given how new and versatile the role is, product marketing management is also probably the least standardized role in tech companies, which makes the process of becoming a PMM quite obtuse and vague. Almost all companies require product marketing managers to have at least an undergraduate degree.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

TSIA

JANUARY 11, 2018

You’ve been struggling with your company’s love/hate/embrace/ignore approach towards MS in the past. Maybe it was a call-out highlighting your MS capabilities in a 10k or a quarterly report, or even a press release or internal announcement about the importance of your company’s MS practice or key MS customer wins.

Reporting Tools 40

Reporting Tools Management Management 40

Gainsight

SEPTEMBER 8, 2020

Another pressing problem plaguing customer success? Kellie and Kristi discuss how IntelliShift scaled its approach to customer success by implementing new processes and tools to redefine how the company thinks about customer success. The company also gives new hires 30 days to complete a thorough onboarding program.

Feedback Software 52

Feedback Software Reporting Tools Data Visualization Customer Experience 52

Mironov Consulting

MAY 2, 2019

Serious industrial companies build serious long-lived industrial equipment. These companies need a special mix of physical engineering expertise, manufacturing savvy, tight financial controls and long planning horizons. The company’s P&L puts “Revenue” and “Cost of Goods Sold” at the top, for the world to see.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Pragmatic Marketing

JULY 25, 2018

Most product teams begin their development cycles with high expectations for their next release. They envision a great launch, good press coverage, praise from early adopters, healthy sales pipeline and feedback for the next iteration. 12% have reported a 100% improvement. However, sometimes the results are the opposite.

Technical Review 70

Technical Review Product Research User Testing Reporting Tools 70

Pragmatic Marketing

JULY 25, 2018

Most product teams begin their development cycles with high expectations for their next release. They envision a great launch, good press coverage, praise from early adopters, healthy sales pipeline and feedback for the next iteration. 12% have reported a 100% improvement. However, sometimes the results are the opposite.

Technical Review 70

Technical Review Product Research User Testing Reporting Tools 70

PMLesson's Ace the PM Interview

MAY 4, 2020

Next in the pre-release stage, you are helping to prepare marketing materials and user-facing documentation so your product is successful upon release. This may include building demo videos or working with marketing to get press about the upcoming launch. Sometimes this can even include listening to a podcast episode.

User Testing 52

User Testing Enterprise Data Visualization Product Research 52

Userpilot

MARCH 29, 2022

Resources that you can offer in your help center include knowledge base, customer support chat shortcut, open support ticket or report a bug shortcut and any other integrations you feel are necessary for your customers. Option to open a support ticket or report a bug. Product updates and release notes.

Analytic Tools 89

Analytic Tools Feedback Software Reporting Tools Customer Experience 89

The Product Coalition

DECEMBER 19, 2019

Customer experience represents all of the interactions between a client and a company. This process includes discovering the company, initially interacting with it, billing, and using and protecting the brand. Every step of customer experience influences the customer’s loyalty and how actively they interact with the company.

Customer Experience 79

Customer Experience User Testing Customer Feedback Weak Development Team 79

Gainsight

JULY 16, 2020

If you don’t have value metrics, share some adoption metrics (“your company is among the top 20 percentile of users among all our customers”). Not having the >first< slide sell the company all on its own. Position the company, and answer all my questions right then and there. Elevator pitches are essential.

Strategy 52

Strategy Data Visualization Customer Experience Reporting Tools 52

The Accidental Product Manager

SEPTEMBER 18, 2017

Unless you’ve been living under a rock for the past few years, you’ve probably heard about a company called Theranos. It didn’t hurt that the company’s CEO, Elizabeth Holmes, was an attractive and well-spoken lady. The company was founded in 2003 and had raised US$6.9M The Problem With Edison.

Product Research 50

Product Research Product Manager Product Management Reporting Tools 50

ProductPlan

JULY 30, 2021

Product” roles vary so much from one company to the next. Many companies are lacking in this area, so I don’t blame them if it’s lacking. Product leadership is about more than bossing around your direct reports. A good barometer asks the potential new hire to pen a press release and an internal email.

Leadership 97

Leadership User Testing Customer Experience Product Research 97

Intercom, Inc.

MARCH 11, 2021

Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. The Future of Support Has Arrived: It’s Conversational , a report by Intercom. 3 B2C support trends and lessons learned.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

JUNE 9, 2021

Unlike specialized roles such as engineering or design, Product Managers have their fingers in many pies – be it marketing, business strategy, production, or user feedback – so the role will have different definitions based on the company. They can sometimes be split into two roles, depending on the business. Natália Kimli?ková

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Split

OCTOBER 21, 2016

As software engineers at cloud companies we have it a bit easier. The delay between the first reports of trouble and the device manufacturer’s response encouraged confusion and rumor, making it difficult to take stock of the true impact. This concept of a gradually ramping release is called ‘Controlled Rollouts’ (CR).

Analytic Tools 40

Analytic Tools Reporting Tools Software Developers Software Development 40

Alchemer Mobile

FEBRUARY 2, 2021

Once your landing page is live, you can start collecting leads, offer a preview of your app press and early adopters, and integrate with an analytics or A/B testing tool to test variations of your messaging strategy. IDENTIFY INFLUENCERS AND REPORTERS. PLAN A BETA RELEASE. CREATE A PRESS KIT.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

DISQO

JANUARY 22, 2015

To get answers to these questions and to many others, we sourced and surveyed over 100 product managers at SMBs to Fortune 500 companies across various industries. It doesn’t help that the responsibilities often vary from company to company, and even within a particular team. What exactly do product managers do on a daily basis?

Product Research 40

Product Research User Testing Customer Feedback Product Manager 40

DISQO

JANUARY 22, 2015

To get answers to these questions and to many others, we sourced and surveyed over 100 product managers at SMBs to Fortune 500 companies across various industries. It doesn’t help that the responsibilities often vary from company to company, and even within a particular team. What exactly do product managers do on a daily basis?

Product Research 40

Product Research User Testing Customer Feedback Product Manager 40

DISQO

JANUARY 22, 2015

To get answers to these questions and to many others, we sourced and surveyed over 100 product managers at SMBs to Fortune 500 companies across various industries. It doesn’t help that the responsibilities often vary from company to company, and even within a particular team. What exactly do product managers do on a daily basis?

User Testing 40

User Testing Customer Feedback Product Manager Product Management 40

Userpilot

SEPTEMBER 14, 2022

Source: 2020 State of Product Marketing report. Especially for SaaS companies that will offer a new solution to the market, the positioning statement must be clear and concise. A go-to-market strategy is essential for any product launch, but it’s especially critical if you’re launching a new product. Sales and support.

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77