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461: Customer use cases to guide product design – with Lilac Muller, PhD

Product Innovation Educators

First, I do internet research. I go out into the field with customers and see what solutions they’re using today and what problems they’re facing. It was a technological marvel. You’re asking a consumer to change how they do something and use a solution the didn’t even realized they needed.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. The sooner you adopt these steps, the faster you’ll see growth.

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6 Guiding Principles for Effective Product Discovery

Product Talk

We are teaching business leaders and change agents how to prototype their way to viable solutions. In this context, solutions aren’t product solutions, but rather internal programs and processes that effect change within the organization. We’ll never be able to do some research and then call it done. Tweet This.

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How to deal with limited budgets for user research recruitment and tools

Userzoom

Although we strive to work in an environment where user research is a part of every stage of the product development lifecycle , and your executives have completely bought in to everything you do… we have to be realistic. UX Researcher / Designer. White paper-style research and expert evaluations can also be done quickly and cheaply.

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A Match Made in Heaven: UX Research and Product Led Growth

Our white paper, A Match Made in Heaven will give you a deep understanding of what exactly product led growth is, why it is so successful, and the UX tools you can use to understand your customers needs in order to build a product they love.

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Ask Teresa: How Do You Select Customers for Customer Interviews?

Product Talk

They get better at connecting what they’re learning from their research activities to the product decisions they’re making. With qualitative research like interviews, we can throw out the idea of a representative sample and focus instead on interviewing for variation. Right now, our course platform is Teachable.

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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

In a portfolio management model, your company is building strength and gaining momentum in key market segments with a portfolio of solutions that’s best suited to propel its growth and profitability. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

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The Value of a User Experience Platform For Product Managers

This white paper will go through each step of the product management process and explain how a UX platform can make you more efficient, thoughtful and effective through each stage of development. We will show you how a UX research platform can help you un