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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Measure campaign performance and refine your customer acquisition strategy.

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What Do We Owe Our Teams?

Mironov Consulting

Many of my discussions with product leaders (CPOs, VPs and others who manage teams of product folks) are about the substance of product management: portfolios, competing stakeholders, pricing & packaging, tarot cards as a revenue forecasting model.  Last A competitor announces ChatGPT-based retirement investment advice.  

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A Learning Roadmap for Product People

Roman Pichler

For the first two quarters, the area is strategy; for the last two, it is leadership. The first goal is about creating a new strategy, the second one talks about the product life cycle model, the third one covers decision-making, and the last one addresses active listening. The third row contains the most important information.

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3 Empowerment Levels in Product Management

Roman Pichler

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] I certainly don’t intend to make anyone feel bad.

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Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Causes : A lack of understanding of users and their needs, lack of empowerment of the person in charge of the product, inappropriate growth strategy.

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Collocation, Trust, and Distributed Teams

Roman Pichler

I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. The technical complexities were greater than anticipated and the development progress was slower than forecasted. To Collocate or Not.

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Collocation, Trust, and Distributed Teams

Roman Pichler

I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. The technical complexities were greater than anticipated and the development progress was slower than forecasted. To Collocate or Not.