2001 Differentiation Marketing 
Product Management Unpacked
APRIL 27, 2020
The 9/11 Recession: (March 2001 – November 2001). We are no longer in growth mode, it’s not about competitive differentiation to win new deals; it is about customer retention to keep subscriptions and renewals coming in. .” There have been as many as 47 recessions in the history of the United States. Not competitors.
Product Management University
MAY 11, 2018
The lint roller manufacturers have figured out that they can generate more revenue by marketing the same product to a whole new segment — pet owners — under a clever new name. Take that same concept into the B2B world and you have vertical market messaging for products and services that have value across many industries.
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Andrew Chen
JUNE 26, 2017
Although he doesn’t directly talk about it, the end of a tech cycle has major implications for launching new products, growing existing product categories, because of a simple thing: It gets much, much harder to grow new products or pivot existing ones into new markets. 4 Superior tooling – which levels the playing field.
Intercom, Inc.
AUGUST 30, 2018
I was at an agency for a while and then moved to the Bay Area in 2001. Once we’ve identified that, “Yes, this is the problem that will help differentiate you,” we roll up our sleeves and work with them on the most complex problems to see how we can help them accelerate. We got the team into the room for a week.
eG Innovations
MARCH 5, 2021
We want to take some time to introduce you to a few of them, who make eG Innovations the leading performance monitoring company in the market. I joined eG Innovations in 2001 when the company was an infant. Different types of dashboards and visualizations is one way in which we differentiate our product from others.
Pragmatic Marketing
MAY 23, 2017
Unfortunately, in 2001 as the dot-com boom went bust, Fujitsu, for the first time in the company’s history, lost money. Continuously Market. Of course, to ensure you’re intelligently reacting to market changes, you continually have to be in the market. How do you differentiate yourself?
BrainMates
MARCH 6, 2018
I think of product management as the folks who balance that wonderful enthusiasm with a little bit of market honesty. As in “Do we actually have market fit? Who rewards us for doing a good job in the market? And we know this because what’s the marketing and sales side of the house actually looking for us to deliver to them?
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