Let’s Talk About Faster Horses
The Product Coalition
NOVEMBER 10, 2024
He died in 1947, and the first appearance of the faster horses quote attributed to Ford was in 2001. In 1999, however, a cruise ship designer named John McNeece wanted to give an example of why it’s problematic to ask customers what they want. He didn’t say Ford said it, but he speculated what could have been such an answer.
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