freshtrax

AUGUST 6, 2019

We have grown so much since our humble beginning in 2004, from providing design services for small businesses to now helping companies bridge the gap between Japan and America through design. Have you ever wondered where the name “btrax” comes from? From internship to startup. Learn more about Startup Fukuoka here.

User Testing 81

User Testing Customer Experience Naming Vision 81

Sachin Rekhi

SEPTEMBER 2, 2013

Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. Yet I’ve seen some startups successfully build their audience well before they reach this point. Rand Fishkin launched SEOmoz.org in 2004 to share his thoughts as he learned about SEO.

Finance 84

Finance Blog Product launches Startups 84

BrainMates

AUGUST 7, 2018

Product Managers are in short supply – named as one of just five key roles in the Startup Talent Gap report released in July 2018 by start-up peak body StartupAUS in collaboration with Microsoft, the University of Technology Sydney and Google – alongside coders, startup-focused sales roles, user experience designers, and data scientists.

Reporting Tools 74

Reporting Tools Product Management Product Manager Customer Experience 74

Mind the Product

APRIL 11, 2017

Published in March 2004, Inmates was one of the first books published that strongly called out the the insane usability problems with most software tools at the time. Relevant, applicable, and funny, I regularly name Inmates as the first book any product team member should read to understand what we’re trying to accomplish and why.

Books 104

Books Research Software Product Management Product Manager 104

Mind the Product

MARCH 16, 2017

Previously, Fraser was Director of Innovation and Transformation at Pivotal and she has founded and served as CEO for several startups, including Luxr, an early Lean Startup firm, and Adaptive Path, the world’s first User Experience firm. Tanner’s first human-centered product development team. Dave Wascha, CPO Photobox.

Research Software 76

Research Software User Testing Product Research Workshop 76

Mind the Product

APRIL 18, 2017

Previously, Fraser was Director of Innovation and Transformation at Pivotal and she has founded and served as CEO for several startups, including Luxr, an early Lean Startup firm, and Adaptive Path, the world’s first User Experience firm. Tanner’s first human-centered product development team.

Research Software 76

Research Software User Testing Customer Experience Workshop 76

ProductPlan

NOVEMBER 19, 2019

You’re a product manager working for a software startup, and you’ve come up with an idea for a new app. The investors are so enthusiastic about the app’s potential that they greenlight all of the funding your team will need to develop it. Air America, an outlet for liberal talk radio, launched in 2004.

User Testing 47

User Testing Research Software Feedback Software Software Review 47

The Product Coalition

APRIL 11, 2018

To name a few common ones: Growth PMs (great for driving small, iterative improvements on a key metric); Design Thinking PMs (great for major overhauls or launching new products); Platform PMs (great for projects where every decision has deep implications for years to come). A guide to Moneyball for Hiring Product Managers.

Weak Development Team 89

Weak Development Team Analytic Tools Product Management Product Manager 89

Product Talk

FEBRUARY 8, 2017

We are putting our customers first, taking the time to discover unmet needs, and developing solutions that address those needs. The Lean Startup: Eric Ries [9:49]. The Lean Startup. We no longer take months or years to release value to our customers. Instead, product teams are experimenting their way to viable solutions.

Product Research 100

Product Research Research Software User Testing Reporting Tools 100

Business of Software Conference

MARCH 24, 2021

And over the years we’ve made a name for ourselves being an independent company we’re a relatively small business intentionally. Actually, we launched Basecamp in 2004. Basecamp was able to fund the development of hey. we have 56 people in the company. We’ve kept our company as small as we can.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

Intercom, Inc.

FEBRUARY 4, 2021

So I started to develop a hankering for making money at an early age. I always loved software and developing software. So in 2004, we got an idea to set up the largest WiFi operator in Europe and WiFi was new at the time. And that’s been huge and we’ve been hiring more software developers and more people.

Reporting Tools 183

Reporting Tools Transportation Travel Data Visualization 183

Business of Software Conference

FEBRUARY 10, 2020

She will talk about some of the ways that companies can provide a better environment for humans to work and share how she came to realize that in her startup, she had to bring her ‘best self’ to the business every day – no one else in the business has more impact on the morale and well-being of the team than the CEO.

Reporting Tools 40

Reporting Tools Analytic Tools Feedback Software Customer Experience 40