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430: How changes in marketing are influencing products – with Ali Plonchak 

Product Innovation Educators

How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. 7:14] What trends or big shifts have you seen in marketing?

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Here’s how to develop the most successful user stories

bpma ProductHub

Developing product requirements is part science and part art. No one understands this better than John Mansour, an expert practitioner of developing user stories. BONUS : You’ll also learn the value of high-fidelity user stories for marketing and sales – without changing a thing! You’ll learn both in this workshop.

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Top 10 Countries to Outsource Software Development in 2020

The Product Coalition

As an entrepreneur, CEO, or project manager, you might be interested in outsourcing software development to another country and getting still high-quality work done for fewer costs. Likely, we understand everything that may become your subject of concern when making a decision to hire an offshore software development company.

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Can Apple’s Product Managers Win Back The Movie Market?

The Accidental Product Manager

Apple’s share of the movie market has been falling lately Image Credit: So just in case you didn’t realize it, Apple makes a lot of money from both renting and selling movies. Their share of the video rental / sales market has started to slip because of changing customer needs and new competitors.

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Top 75+ Resources for Product Managers

Sachin Rekhi

I've found the best way for a product manager to learn to develop a vision is to immerse yourself in a collection of compelling product visions as inspiration for your own. A compelling strategy details exactly how you'll dominate your market and is constantly refined until you find product/market fit.

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Climbing the Product Management Career Ladder

bpma ProductHub

When the product management/marketing profession was in its childhood, upward mobility options were few: director and VP. There are a multitude of new roles that encompass broader responsibilities and get product managers and marketers out of the day-to-day grind. If so, why, and what’s the relative value in each market segment?

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From Engineering To Product Management: The Two-Step Career Move

bpma ProductHub

Of all roles that touch the product, engineers are the furthest removed from the market and the customers. It makes the transition easier, keeps you in your comfort zone and positions you for a wider variety of career options over the long term. It can be done successfully however, as many engineers have already proven. Here’s why.