bpma ProductHub
NOVEMBER 21, 2016
In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Master each of these customer domains and the next rung on the product management career ladder awaits. Who wouldn’t love new product X? Essentially, they’re all the same.
bpma ProductHub
SEPTEMBER 6, 2016
The transition from engineering to product management is one of the most difficult. Of all roles that touch the product, engineers are the furthest removed from the market and the customers. If you’re an engineer with product manager aspirations, make the move in two smaller steps instead of one big leap.
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Sachin Rekhi
JUNE 25, 2017
I'm often asked what's the best way for a new product manager to learn the fundamentals of the role or for an experienced product manager to continue to master their craft. I've organized this collection into several sections, starting with product management 101.
The Product Coalition
JULY 10, 2020
While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. Both positions involve being the keeper of a vision, and both also have to be decision makers by curating ideas from many different sources. As a Product Manager, you have very little authority.
Product Management Unpacked
AUGUST 8, 2018
Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.
Mind the Product
AUGUST 19, 2019
What does it mean for us as product managers? We all use AI or machine learning (ML)-driven products almost every day, and the number of these products will be growing exponentially over the next couple of years. What does it mean for us as product managers? Source: Todd Wickersty, [link].
Product Innovation Educators
APRIL 3, 2023
How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. How can we use media to deliver positive actions?
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