Remove 2009 Remove Customer Feedback Remove Product Marketing
article thumbnail

Technical Debt and Product Success

Roman Pichler

But the quality of your product matters: It directly impacts your ability to achieve strategic product goals and make your products successful: Technical debt makes it hard to experiment with new ideas, release new features, and quickly respond to user feedback. [1].

article thumbnail

On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

article thumbnail

What Is A SaaS Product Growth Strategy? [Examples Included]

Userpilot

Diversification – creating new products for new markets. A product growth manager is in charge of your product growth strategy: they are concerned with realistic KPI metrics and can achieve these by researching customer feedback and data, identifying opportunities for revenues, and testing products and features.

article thumbnail

What is Message Testing and How to Use it to Test Your Copywriting Performance?

Userpilot

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. You can also use product analytics tools like Userpilot.

article thumbnail

Finding the Truth Behind MVPs

Melissa Perri

Testing products before you build them? I was now going to build things that mattered to my customers. I was tired of building products that no one used. He wanted to implement a Twitter-like feed so that the celebrities, who sold products on our site, could also post about their lives. Customers were pissed.

article thumbnail

Eventbrite’s Brian Rothenberg on growing a marketplace

Intercom, Inc.

million round of venture funding from First Round Capital and others, scaled the team, got somewhat of product/market fit, but ended up selling early to TaskRabbit. Upon joining that team, I led online marketing and user acquisition growth for about a year. Adam: Did Thumbtack also reach product/market fit faster?