article thumbnail

Minimum Viable Products: Why You Should Test before Investing in Ideas

The Product Coalition

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. Why should you invest in MVP development? You can successfully prevent these problems by starting software development with a Minimum Viable Product (MVP). First, the developers create a wheel.

article thumbnail

What Is Developer Marketing? [Best Practices & Examples Included]

Userpilot

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Growth Hacking with Customer Journey Mapping and AAARRR Funnel

Userpilot

The term “growth hacking” was coined by Sean Ellis in 2010 after he used this strategy to ignite unstoppable growth for Dropbox, LogMeIn, and other successful startups. The marketing team is responsible for awareness and acquisition, the sales team — for revenues, and the product team — for retention.

article thumbnail

446: Winning at new products – with Bob Cooper, PhD

Product Innovation Educators

Some companies will retreat and cut their spending by cutting bolder long-term innovations, and we saw in the recession around 2010 that was a bad strategy. Show the customer something in the first three weeks of development and repeat every four weeks. Get the product out in their face fast, early, often, and cheap.

article thumbnail

Product Consequences and a Product Code of Ethics?

Mironov Consulting

We’ve relearned over the last few years that products can have unintended side effects, and that bad actors can misuse good products. As product professionals, we’re often not taking time to anticipate bad outcomes. A conceptual checklist might include: How might bad actors exploit our tool / platform / product / service?

article thumbnail

How to Organize Your Product Team Around Your North Star

Amplitude

How to organize your team is one of the most important decisions a product leader makes because how your organization is designed determines how it performs. Once you’ve defined your North Star—the key measure of success for the product team—we recommend structuring your team into autonomous groups to drive that outcome for your business.

article thumbnail

5 Business ‘Rules’ Worth Breaking

Business of Software Conference

In his 2010 talk, Smart Bear and WP Engine founder Jason Cohen talks about the proverbial ‘rules of business’ and many varying pieces of advice founders get – often from well-meaning mentors and experts. For Cohen and Smart Bear, solving simple problems was a bad strategy. That’s probably a bad use of my time. ‘So