2012 Differentiation Enterprise 
Mind the Product
MAY 5, 2020
In his recent talk, as part of Mind the Product APAC, Barry O’Reilly , author of Unlearn & Lean Enterprise , explained how we can all break the cycle of our learned behaviours to achieve success, even in this time of chaos. Taiwan, South Korea and Hong Kong, all experienced SARS in 2003 and MERS in 2012, Barry tells us.
Intercom, Inc.
JULY 21, 2022
Liam Geraghty: From the very start, Intercom’s mission has always been to make internet business personal, so it’s not surprising that we’ve been podcasting for a long time; since 2012, in fact. The table has in it all the components of the solution and three columns: “essentials”, “differentiators”, and “not now.”
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ProductBoard
DECEMBER 4, 2017
And when Candy Crush launched in 2012, it took them a mere 15 months to reach that benchmark of 100 million users. Competitive differentiation: Are you in an especially competitive industry? How can you differentiate yourself, or adapt your solution to create a new market category altogether? What’s my point?
Gainsight
JULY 11, 2023
A few years later, in 2012, my company was acquired by SPS Commerce (NASDAQ SPSC), and as part of that acquisition, I joined their leadership team. We gained instant recognition from customer education luminaries who appreciated our refreshing and differentiated narrative in the market. Neither were viable solutions for us.
UX Studio: Product Management
OCTOBER 2, 2023
Our journey has led us to partner with startups and enterprises in more than 250 projects worldwide. These leave an exceptional first impression and differentiate our clients from competitors. Since Kreatik’s foundation in 2012, the company has become one of the top digital design agencies.
Lenny Rachitsky
MAY 14, 2024
It might have been a neat project for a half-dozen people if we had spent a million dollars to get there, but by the end of 2012, there were 45 people working on it, we had spent many millions of dollars, and it just wasn’t ever going to scale. million in venture capital investment [that we raised].
Brian Balfour
AUGUST 3, 2017
Marketo Their market is the enterprise. As a result they've differentiated their product on the things that enterprise customers care about: customization, security, and scale (that's their Market Product Fit). As a result they've differentiated their product on “All In One” since thats what mid-market customers care about.
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