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Metrics that matter to Viber: A formula to meaningfully measure active users

Mixpanel

With some 260 million monthly active users, Viber messenger is the world’s number-three messaging app. Our north star metric is the total number of active users–people who are using Viber seven days a week to message or communicate with peers and contacts, or to consume content through bots or communities.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. 2012 – the Inception. The MVP in 2012 (and the world’s first fully responsive crowdfunding website).

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What Can You Expect From Today’s Customer Analytics Landscape?

Indicative

How can I customize my offering, messaging, and marketing to target specific types of customers? Founded in 2012, Amplitude is one of the big players in Customer Analytics. Another player in the Customer Analytics space, Heap was founded in 2012. Questions like: How can I increase acquisition? Which markets can we grow into?

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How do you Become a Product Manager?

Mind the Product

A few weeks ago, a friend messaged me for advice on becoming a product manager. The story of how I landed my first product role is far from trailblazing: I started with my old company in 2012 as a business analyst when my boss decided that we needed “one of these product managers”. So, I did, and this is it. How do I Find a job?

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Microsoft Kin, iPhone, and the perils of chasing hipness

UX Planet

By 2012, Facebook was no longer cool. And Google were ideally positioned to do so. Messages sent from anything other than an iPhone are depicted as green speech balloons while those from an iPhone are blue. Ridiculous as it sounds, there is a social stigma around your messages coming through as green.

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How Startups can compete in the Online Dating Market

The Product Coalition

Multihoming costs on Dating Platforms According to a study from 2012, 26% of online dating users visit more than one dating platform in a given month , this is called multihoming factor (people using multiple competitors products at the same time). Drivers of Trust (Chaffey & Ellis-Chadwick, 2012, p.

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How do you Become a Product Manager?

Mind the Product

A few weeks ago, a friend messaged me for advice on becoming a product manager. The story of how I landed my first product role is far from trailblazing: I started with my old company in 2012 as a business analyst when my boss decided that we needed “one of these product managers”. So, I did, and this is it. How do I Find a job?