Metrics that matter to Viber: A formula to meaningfully measure active users
Mixpanel
SEPTEMBER 28, 2020
With some 260 million monthly active users, Viber messenger is the world’s number-three messaging app. Our north star metric is the total number of active users–people who are using Viber seven days a week to message or communicate with peers and contacts, or to consume content through bots or communities.
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