Userpilot
SEPTEMBER 20, 2022
Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. Here are some strategies for you to drive word-of-mouth.
The Accidental Product Manager
FEBRUARY 7, 2022
New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. The gains made by new brands have not been confined to the prestige niche.
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Userpilot
JULY 4, 2022
Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? In this article, we’ll be discussing the customer-led growth strategy, why it is so effective, and how you can implement it in SaaS companies.
The Product Coalition
SEPTEMBER 7, 2023
Why shifting the burden to the user is not a smart strategy. Microsoft released Word in 1983 and the Export feature for Word on Windows in 2013. But are they truly? Think of any common software or digital product you have used recently — were you frustrated with it? In Defense of Better Software Design.
Modus Create
OCTOBER 18, 2022
Founded in 2013 by three incredibly talented developers, Promptworks brings its passion for quality engineering to the forefront. The addition of Promptworks further strengthens our reputation for building unique, human-centered applications for leading global brands,” said Sarah McCasland , Chief Strategy Officer, Modus Create.
The Product Coalition
AUGUST 23, 2023
Fairphone was founded in 2013 to challenge this status quo and prove that a more ethical approach is possible. A few points to consider: 91% of consumers are likely to switch to a brand or product that supports a good cause, given a similar price and quality. 74% of consumers expect brands to take a stand on important issues.
Product Innovation Educators
APRIL 15, 2024
After I left Amazon, one of my key clients was the Gates Foundation, and Greg Widmyer told me, “You do a really nice job taking the little strategies, inserts, and mechanisms from Amazon and delicately implementing them and influencing our work. I think you ought to write a book about it.”
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