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Customer Success, Recognized: Gainsight’s Journey to the Gartner® Magic Quadrant™ and What’s Next for CS in 2025

Gainsight

In March 2013, Mehta realized something big was happening. While Salesforce had coined the term “Customer Success Manager” (CSM) in 2013, it wasnt widely known. In a world where businesses are shifting to subscription and as-a-service models, delivering real value to customers is the ultimate differentiator.

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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

And so in 2013, the marketplace launched Udemy for Business with an eye on acquiring corporations alongside the nearly two million learners they had at the time. Turning a sales objection into a unique differentiator. Rather than shying away from the marketplace, she embraced it as Udemy for Business’ unique differentiator.

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429: Innovation practices of the best companies – with Sally Kay

Product Innovation Educators

We conducted two more retrospective analyses covering 2004-2013 and 2014-2021. Even though these companies were diverse in industry, size, and geography, their practices were consistent. How they executed those practices depended on their industry and culture.

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Five Habits of Highly-Effective Product Teams

Mind the Product

In 2013, I joined Google Helpouts , an online service that connected consumers with experts through chat and video. It’s crucial to differentiate what really matters to users from what ultimately is trivial. You have to do this at the very outset of product conceptualization and design, with refinements throughout development.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Brought to you by Logi Analytics.

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Bigger and Better – Product Management Survey Results 2016

Mind the Product

In this year’s survey 38% of respondents had a Product Manager job title, down from 46% in 2013. Median experience in 2016 is four years, and is unchanged from 2013, but mean experience, as you might expect from the increased proportion of more senior respondents, has risen from 5 years to 5.4 Equity and lines of reporting.

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Spotlight Vision and the Diminishing Returns of Obsessive Customer Focus

The Product Coalition

When Microsoft was building a new version of Windows back in 2013, the meteoric rise of smartphones was all the rage and getting all the attention. It was not only a selling point; it was a differentiator. To embrace the trend, Microsoft concentrated on the touch-screen experience when redesigning its user interface.