2014 Differentiation Positioning 
Roman Pichler
JANUARY 8, 2019
For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? You should now be in a good position to stock the product backlog and create the right user stories.
Roman Pichler
MAY 10, 2016
While the workshop helped me validate the need the book should address, I was not able to tackle another key risk with it: writing the book in the right way so that the need was properly met and the product sufficiently differentiated. In September 2014, I had a first version of the book available for review—MVP number two.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Mixpanel
SEPTEMBER 11, 2019
Has there been positive or negative user feedback for your product? Robert Moore , founder of data analytics company RJmetrics (now owned by Magento), wrote in 2014 about how they chose the headline for their first website:They let the data decide. In the same way, product design should be influenced by more than just data.
Intercom, Inc.
JULY 21, 2022
Rachel Hepworth: In 2014 and 2015, Slack had this incredible growth, but it was growth off a small base, based on very early adopters. Or is it like, “Hey, if this is a consistent pattern, then we need to make sure no one ever repeats it, and we’ll have a principle about the positive behavior we want.” Here’s Rachel.
Intercom, Inc.
JANUARY 18, 2023
Liam Geraghty: You guys founded the company in 2014. When I was talking about how we started in 2014 with all of these online tutors that still use Off2Class to teach, we’re now able to provide those tutors to our district customers as an online solution. That’s where, I think, Otus is uniquely positioned.
Userpilot
JANUARY 30, 2023
The product adoption curve is a concept created by Everett Rogers back in 1962 and further developed by Geoffrey Moore in 2014. The marketing team knows that people tend to overcomplicate their work when they don't use a central workspace, so the copy is focused on positioning the product as the solution for a simpler life at work.
Pragmatic Marketing
JULY 18, 2018
The infamous 2014 Target data hack affected an estimated five million Californians.). Decide whether to proactively communicate your position on CCPA to customers. Does it make sense to proactively communicate your position on CCPA and what customers can expect from you? Update your privacy policies (again).
Expert insights. Personalized for you.
226 
Let's personalize your content