2014 Marketing Product Strategy Roadmap 
bpma ProductHub
APRIL 17, 2017
By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” Well-run companies are honest about the reality of their current products. product/features/strategy.
The Product Coalition
JUNE 9, 2023
If you do things that are purposeful, you’ll eventually be successful.” — Howard Schultz Several years ago, I found myself in a heated discussion about product roadmaps with a client. So as he leaned across the table and looked me in the eyes, he demanded, “Explain why I need a product roadmap.” Why not, indeed?
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Roman Pichler
AUGUST 13, 2019
Over time, products can serve an increasingly heterogeneous market and provide a large number of different features, some of which may not be used by all users. The company unbundled the messaging functionality originally included in its Facebook mobile app and made it available as a stand-alone product. Hide the Details.
Intercom, Inc.
JUNE 20, 2018
To fix it, we had to change how we worked with our product team. We created our first sales function in 2014 and in the busyness of building out the team, we had little time to reflect on how our experiences on the frontline of sales could add value to our product roadmap. The same goes for your sales team.
The Product Coalition
AUGUST 23, 2023
To grow our customer base and market share? By the look on the face of the product manager asking me, she didn’t want a canned answer; she was looking for a reason to believe, to rekindle her energy. A product without a distinct purpose may blend in with the competition and fail to stand out. How should I respond?
Roman Pichler
NOVEMBER 6, 2018
But sustainable pace is equally important for you, the person in charge of the product. These include interviewing users, working on the product roadmap, updating the product backlog, engaging with the stakeholders, and working with the development team, to name just a few. Share the Work.
Roman Pichler
MAY 10, 2016
My first MVP had little resemblance with the finished product: I used my product strategy and roadmap workshop as the initial minimum viable product. This helped me better understand which strategy and roadmap-related challenges product managers commonly experience and which advice is helpful for them.
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