article thumbnail

The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” And while strategy and Roadmaps set the direction, they are not enough to deliver results.

Roadmap 188
article thumbnail

Journey to Success: The Seven Pivotal Purposes of Product Roadmaps

The Product Coalition

If you do things that are purposeful, you’ll eventually be successful.” — Howard Schultz Several years ago, I found myself in a heated discussion about product roadmaps with a client. So as he leaned across the table and looked me in the eyes, he demanded, “Explain why I need a product roadmap.” Why not, indeed?

Roadmap 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Priorities for Product Management Leaders; Product Management Festival 2014 recap

Good Product Manager

Recap in Tweets: Product Management Festival 2014. In addition to my presentation on Effectively Communicating Product Roadmaps, I participated in two panel discussions and tried to take in as many of the other presentations as I could. ." — Jeff Lash (@jefflash) September 17, 2014. Room is packed! kennethn #PMF14.

article thumbnail

Tech proposes, Market disposes

The Product Coalition

All of these products had a huge Total Addressable Market (TAM), and were clearly Feasible, but failed to differentiate themselves in any meaningful way. The market subsequently allowed them to slide into obscurity. Here again, the concern mainly is that there has be enough of a market that the business has a shot at success.

article thumbnail

How to Reduce the Product Backlog Size

Roman Pichler

Over time, products can serve an increasingly heterogeneous market and provide a large number of different features, some of which may not be used by all users. If you complement your product backlog with a product roadmap , you can do two things: First, you can use the upcoming roadmap goal to scope your backlog.

Roadmap 196
article thumbnail

Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

To grow our customer base and market share? By providing a more ethical alternative in the smartphone market, Fairphone embodies a strong purpose: to drive change in the industry and show that a more sustainable, fair approach is possible and viable. Sweat broke out as I panicked, exacerbated by the nuclear summer outside.

article thumbnail

Position Products Perfectly, Prototyping Properly: Product Management Alphabet Aerobics

The Product Coalition

The track gained renewed attention in 2014, when Daniel Radcliffe, performed the entire song flawlessly on the Tonight Show with Jimmy Fallon. link] In the original song the lyrics, every two lines move to the next letter of the alphabet.